Senior Digital Marketing Analyst
Managed [company name]'s North America internet marketing campaign operations and analytics - including paid search and display advertising campaign design, implementation, tracking, reporting, analysis, and optimization.
- Executed 30+ digital marketing campaigns across multiple channels with high quality and no incidents.
- Performed analysis for diverse programs ranging from paid search, display, video, to mobile campaigns using multiple internal and external data sources and business intelligence tools to gain insight and drive decisions.
- Identified major reporting process refinement opportunity by reducing campaign reporting preparation time by 30% via report automation, consolidation, and improved data gathering method.
- Conducted conversion latency analysis and created latency projection model which provided key insights to the customer value calculation and attribution.
- Led cross functional creative and technical team in creating customizable landing page template via content management system, which resulted in 60% decrease in time required for landing page test operations.