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Marketing Communications Manager Resume Samples
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0-5 years of experience
Formulated and developed marketing strategies that helped grow a corporate brand from $22 million in revenue to over $33 million in revenue within a one year period of time.
- Negotiated co-op money from a state agency, which resulted in a 17% annual growth for that corporate division.
- Managed corporate branding, advertising, identity, and public relations for seven
- Developed, managed, and coordinated advertising print production of collateral and sales material.
- Wrote and developed radio and print advertising campaigns for large and diverse
- Budgeted, coordinated, and implemented yellow page advertising for 50 plus directories.
0-5 years of experience
Planned and largely designed the launch of the new company website which maximized SEO and reinforced company’s brand. The site recorded a 34% increase in visits over the previous year.
- Executed a variety of roles within the marketing department specifically communications, branding, lead generation and strategy.
- Created monthly email newsletter and grew readership organically from scratch to over 750 (authentic) monthly readers.
- Planned and executed company’s conference campaign strategy and increased conference leads by %159 over previous year.
- Created all published materials including marketing campaign materials, company collateral, press releases, etc…
- Designed all logos, layouts, banner ads, web images using Adobe Creative Cloud.
10+ years of experience
Consulted with senior sales and product management executives to devise B2B and B2C marketing communications programs for various vertical channels and coordinated tactical execution of sales support and promotional efforts, including: advertising, collateral development, customer presentations, direct mail and email campaigns, media relations, trade shows and web marketing.
- Generated $150,000 in new revenue with a four-month email cross-selling promotion targeting existing financial services customers.
- Secured 200 new sales leads and achieved 300% ROI through a four-month integrated marketing campaign promoting a new product to prospects and existing customers.
- Organized branding initiative featuring new positioning, messaging strategies, brand promise, visual system, mission statement and document templates.
- Established an internal creative services function saving company $450,000 per year in agency fees.
- Launched intranet portal to host sales and marketing collateral providing functionality to measure usage rates and reduce the times and cost for sales wins.
0-5 years of experience
Contributed to top line growth of 100%, growing revenue from $30MM to $60MM over past 4 years through increased marketing communications
- Led team of 8 employees and partnered with creative agency to develop and launch new global company
- Developed marketing plan for largest product release in company history with projected sales of $10MM
- Negotiated media buying contracts, saving $80K annually
- Managed strategy and execution of tradeshow exhibits. Increased presence from 4 to 14 conferences per
0-5 years of experience
Manager of in-house marketing communications unit for a nonprofit elder services agency with more than 40 business
products that include geriatric care, cultural and educational programs, applied research, health care, rehabilitation,
social services and residential and community services. Close collaborator with Board and senior leadership to direct
agency’s communications goals with intense focus on agency branding, vision and image.
- Managed and executed redesign of quarterly magazine and increased readership by 10%
- Guided website management and enhancement of social media presence, increasing website hits (+14%) as well as Facebook followers and YouTube presence. Launched consumer blog.
- Spearheaded the market testing and rollout of a geriatric care management service, including
- Handled marketing and information for new rehab services of cardiac care, infusion and dialysis
- Led marketing campaign that increased census of rehab center for twelve consecutive months
- Created and implemented internal communication and training for brand management
- Established roles and responsibilities, clearly defining tasks and improving productivity.
6-10 years of experience
Oversee organization-wide email communication and coordinates multimodal marketing campaigns across medias and audiences. Supervises a direct-report and the scheduling and execution of email campaigns. Collaborates with senior management to determine program marketing needs and strategy. Conducts survey research and analytic analysis to provide data based strategic recommendations and monitor campaign performance. Identifies and develops new prospect channels and areas to improve audience engagement. Manages third-party contractors and consultants.
- Consistently above industry email response averages, 1.2 million annual transmissions at 21.1% unique opens.
- Created the Comprehensive Measure Score (CMS), a weighted index of key analytics, facilitating comparison of campaign success and user engagement across departments and audiences.
- Negotiated 400% increase in ad placement for online academic advertising with no budget increase.
- Developed the “Email Genius” departmental training program which quadrupled email capacity and improved communication responsiveness and flexibility.
6-10 years of experience
Manage corporate marketing and communications functions, overseeing a $5M budget and 4-member team. Manage media relations, product launches, advertising, sales collateral and tradeshow marketing for 3 key consumer channels.
- Manage execution of a wide range of marketing programs to increase pet owner awareness and purchase of pet health insurance through all assigned channels.
- Developed and launched integrated, multi-channel print, web and direct marketing campaigns that assisted to propelled sales from $12.2M (2007) to a projected $15.8M by 2011 year-end.
- Identified opportunities, researched new campaign possibilities, collaborated with marketing team and created campaigns generating increases annual sales year over year.
- Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year on budget.
10+ years of experience
Increased inquiries among four graduate schools through effective use of cross-channel marketing
strategies.
- Established a new recruiting communication plan to create personal appointments for offsite recruiter
- Leveraged budgets allocated across departments resulting in a 30% increase in advertising and direct
- Initiated online video and social media strategy to capture stories and subjects, creating an effective
- Responsible for brand consistency across all communication platforms.
10+ years of experience
Increased inquiries among four graduate schools through effective use of cross-channel marketing
strategies.
- Established a new recruiting communication plan to create personal appointments for offsite recruiter
- Leveraged budgets allocated across departments resulting in a 30% increase in advertising and direct
- Initiated online video and social media strategy to capture stories and subjects, creating an effective
- Responsible for brand consistency across all communication platforms.
6-10 years of experience
Managed corporate marketing, advertising and promotional activities for nine
office locations.
- Organized and executed recruiting events, community outreach programs and educational seminars.
- Researched and reported on referral source demographics, market
- Wrote and/or edited all internal and external marketing materials:
- Redesigned Quality Assurance Program and established a process to collect patient satisfaction surveys through a call center, resulting in overall
- Forecasted, developed and managed annual marketing budget.
0-5 years of experience
Responsible for planning, development and implementation of all of the company’s marketing
communications strategies
- Demonstrated ability to produce effective advertising, marketing and public relations materials
- Oversee marketing & advertising project work flow
- Planned, organized, and executed industry tradeshow with more than 60 exhibitors and 600 attendees
- Spearheaded the creation of the company’s social media marketing
- Responsible for marketing budget and dealer co-marketing approval
0-5 years of experience
Developed and execute integrated marketing communication plans and materials to support product line through the life cycle. Managed customer loyalty program that focused on top growth customers.
- Managed all aspects of marketing communication plans including evaluating effectiveness and monitoring expenditures related to $5 million budget.
- Published two award-winning, custom publications that mail to over 35,000 subscribers
- Directed launch campaigns for four new herbicide products – including sales training, tradeshows and events
- Worked with marketing to develop the concept and marketing plan for customer loyalty program. Launched and managed the program which accounted for 25 percent of sales.
0-5 years of experience
Lead, develop and manage overall marketing vision and strategy for Specialty Print & Promotional Products division. Drive results through successful execution of short and long-term marketing and business plans designed to support corporate financial goals.
- Facilitated development of 2011 Strategic Plan and presentation to president and executive team.
- Established and led cross-functional team that identified “game changing” ideas for reinventing the company.
- Researched and developed a new Strategic Profile to help migrate company from a product to a market-driven organization. Profile identified new market opportunities that resulted in a significant increase in new business opportunities.
- Implemented Campaign approach to lead generation that resulted in 500 percent increase in leads. (Developed and implemented 7 lead generation campaigns in first 3 months on job-more campaigns than in previous 3 years.
- Created case study library, including identifying, researching and writing success stories that demonstrate the company’s unique capabilities and brand-building results.
- Developed new branding blueprint to re-position company and introduce new market solutions.
0-5 years of experience
Fortified divisional, regional and international communications by producing marketing materials to support existing
product, procedure and company information.
- Participated in team environments with external resources, Creative Services and Marketing Communications group to assist and facilitate product-marketing strategies.
- Assisted marketing team and regional marketing communications coordinators with the development of global
- Developed marketing plans and procedures designed to assess performance and identify areas for improvement.
- Composed marketing collateral, direct mail components and manuals for high volume mailing campaigns.
- Responsible for annual budget of 1 Million dollars which included the management every year of the company’s largest
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
