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Candidate Info
years in workforce
years at this job
Communication
Marketing Communications Director
Responsible for marketing and communications strategy, design, implementation and review for driving sales and improving customer satisfaction.
- Provided leadership for 16 product merchandisers, graphic designers and catalog production associates.
- Brought in consultant to improve graphic design standards and sales results. Improved sales of re-designed pages an average of 10%.
- Developed process controls for streamlining catalog production which resulted in savings of over $250,000 in year two of implementation.
- Designed product promotion program that increased customer response rate by 20% over previous program initiatives.
- Selected and led team in various customer survey initiatives. The results helped marketing refocus and re-message various collateral materials.
Candidate Info
years in workforce
years at this job
Sociology
Public Policy
Communications Director
Managed all marketing, communication, branding, social media, video production, and web content creation for $20 million education research nonprofit. Managed 6 staff members and $1 million department budget; led multi-departmental teams to support professional development (PD) and technical assistance programs. Wrote and edited press releases, annual reports, technical reports, magazine articles, web content, and collateral. Created/evaluated department logic model to measure success of marketing tactics
- As web content strategist managed 5,000-page corporate site; led developer, designer, and content experts in successful redesign and rebranding of site and agency. Grew opt-in marketing list 10% each year
- Produced national webinar to support lobbying for federal funds; funds were secured for national contracts
- Led the creation of the Center for High-Performing Schools, offering web-based PD for educators. Initiative broke even its first year
- Consolidated 7 databases into 1 saving $100,000 per year in administrative costs
Candidate Info
years in workforce
years at this job
Public Relations And Print Journalism
Marketing
Marketing and Communications Director
Instituted the theatre's first Marketing and Communications Plan, which helped increase single ticket sales by 80%
- Increased subscription sales by over 70%, bringing in more than $140,000 annually
- Successfully promoted the launch of the company's first secondary performance space, the Alley Stage
- Negotiated all media buys and designed all print, television, radio, and online advertisements
- Produced, scripted, and filmed video materials for media and in-house use
Candidate Info
years in workforce
years at this job
Government & East Asian Studies
History
Chinese
Marketing and Communications Director
Raised local home services agency's public profile with first media coverage of annual fundraiser
- Expanded marketing and communications outreach with 50% increased frequency of newsletter publication and collaboration with subject matter specialists to create 30% added content
- Directed redesign of marketing and annual benefit print collateral
- Organized annual community outreach event with 100% increase in attendance and donations
- Established new relationships with key target markets and industry collaborators
- Created new marketing collateral; wrote annual report, Constant Contact e-blasts and other internal/external marketing and communications materials
- Recruited new volunteers and donors for annual benefit and marketing events
- Coordinated annual fundraiser with 12% increase in gross earnings
Candidate Info
years in workforce
months at this job
Communication
Communications Director
Directed communication efforts for the [company name] campaign, a coalition-based effort to raise the minimum wage to $10 by 2015.
- Oversaw strategic media planning, press outreach, campaign events, and all written and multimedia communication pieces.
- Elevated the voices of the campaign coalition and engineered rapid response efforts to defend the campaign's goals and objectives.
- Managed the campaign's aggressive online and social media presence, prepped speakers for campaign events, and led a team of two staff.
Candidate Info
years in workforce
months at this job
Humanities
Public Administration
Communications Director
Maintained open communication with the media including newspapers, television and radio throughout a 13 county district.
- Prepared and delivered press releases in an organized and frequent manner to all media outlets.
- Oversaw, scheduled and pursued media appearances for the candidate.
- Produced written and verbal communication in the forms of emails, candidate literature, speeches and other social media entries.
- Budgeted, strategically planned and followed through with advertisement buys on television, radio and print.
- Participated in numerous fundraising and campaigning ventures including event planning and attendance, emails, correspondence, and extensive one on one interaction.
- Managed campaign website, social media outlets and call lists.
Candidate Info
years in workforce
years at this job
Broadcast Arts
English & Music
Master of Arts
Marketing & Communications Director
Developed and implemented strategic, comprehensive and integrated communications and public relations activities that increased awareness of [company name], a Columbus (OH) based non-profit with a $15 million annual budget.
- Developed and executed media outreach plan and tracking of media coverage. Served as the Foodbank's primary spokesperson and managed relationships with key media contacts.
- Directed the development and production of communication and marketing materials including newsletters, brochures and videos (all created in house).
- Directed and grew web-based campaigns and messaging to expand awareness through the Foodbank's official website (www.midohiofoodbank.org) and various social media networking channels (notably Facebook and Twitter).
- Developed and oversaw an organizational crisis communication plan.
- Developed and managed operational and project budgets to carry out department objectives.
- Worked with key leaders to update strategic plan, using [company name]'s new Vision, Mission and Value Statements to better promote the brand.
Candidate Info
years in workforce
years at this job
Journalism
Communications Director
Directed all media and public relations efforts for the non-profit organization that oversees high school athletics
- Served as the organization spokesperson to the media
- Designed and edited all Association publications (news releases, event programs, monthly magazine, annual handbook and all administrative publications)
- Updated all KHSAA website content, maintained history and state records
- Supervised Association social media initiatives (two Twitter accounts, Facebook and Pinterest accounts)
- Conducted annual online and in-person safety training clinics for administrators and coaches
- Streamlined company printing budget by $50,000 annually through transition of paper materials to Web-based and social media products
- Worked with Commissioner and legal counsel to formulate and monitor legislation through the Kentucky General Assembly
- Assisted with setup and execution of up to 14 state championship events each year, including the Boys' Sweet 16
Candidate Info
years in workforce
year at this job
Accounting
Communications Director
Provided leadership and supervision for team of 27 soldiers, sailors and airmen.
- Supported automated information systems, network management and information assurance for over 3K users over secure and unsecure networks on a centralized Forward Operating Base.
- Advised the Task Force Commander (US Army General Officer), staff and 5 Regional Commanders (US Army Senior Field Grade Officer-COL) on all signal support related matters for more than 40K warriors.
- Oversaw IT related contracts and services of over $100M.
Candidate Info
years in workforce
years at this job
Public Relations
Communications Director
Coordinated and executed messaging and strategic media planning for fiscal matters before the Massachusetts Senate.
- Developed template media materials for use by all members of the Senate.
- Facilitated community outreach and relations between state agencies, state and local officials and the public as a spokesperson for the Chairman and the Committee.
- Monitored and analyzed pending legislation and advised the Chairman on potential impacts.
- Developed and executed communications plans for crisis communication.
- Directly supervised the Chairman's district staff including authorizing all outgoing correspondence.
- Managed relationships with municipal leaders and attended community meetings and events on behalf of the Chairman.
- Managed internship program with 6-8 interns participating annually.
Candidate Info
years in workforce
months at this job
English And Women
Master of Science
Deputy Communications Director
Responded to press on the record; Developed and maintained relationships with local and national press to pitch and contribute to stories
- Organized press conferences, bracketing events, and surrogate press calls
- Served as the press lead for the Texas Democratic State Convention; Organized logistics for over 150 local and national press
- Drafted press releases, speeches, op-eds and talking points; Copy edited all emails, blog posts, fundraising
- Arranged, scheduled, and prepared candidates and surrogates for local and national television appearances
- Managed a staff of four, including regional press secretaries and interns
- Worked closely with the Research and Digital Departments to develop messaging strategy and ensure accuracy
