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Advertising Coordinator Resume Samples
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0-5 years of experience
Increased member retention by trending customer purchases and created reports to assist Sales and Marketing.
- Analyzed industry focused marketing analytics and demographic trends to create an annual media kit instrumental in closing numerous high-level contracts for Sales.
- Reduced double-booking and error rates by 30%, resulting in a $7,800 increase in yearly sales by developing a scheduling system to coordinate advertising space availability with Sales, Designers and the Editorial team.
- Identified opportunities with the innovation team to develop and launch three new products generating new Sales Campaigns such as social marketing including SEO and SEM.
- Supported the Brand Manager to design a new company brand image called 'Promoting Success' and created new company communication templates.
- By building solid relationships with business partners, created a company-wide 'green' campaign to transition print productions to digital.
6-10 years of experience
Assisted in the development and implementation of new marketing strategies and product launches online and offline
- Acted as a liaison between client and agencies regarding all aspects of TV, radio, and print production
- Managed creative rotation for running all TV, radio, and print advertising spots
- Evaluated potential for promotional and sponsorship opportunities as presented i.e. book offers, movie integrations, and events
- Managed billing and invoice processing with agency and ensured accuracy in overall media budget
- Monitored competitor sites and advertisements to compile a monthly competitive analysis report
0-5 years of experience
Evaluated the market place in various university towns to identify potential clients and determined how the product could enhance corporate profitability.
- Regularly implemented cold calling throughout summer to contact potential clients.
- Effectively communicated the goals and benefits to potential clients and lead the product design team.
- Managed resources efficiently ensuring projects were completed in the most time effective manner while achieving the desired results.
- Exceeded expectations of supervisor by completing two additional university campaigns during the summer.
0-5 years of experience
Managed digital advertising portal and played an integral role in the success of portal launch.
- Promoted new digital advertising portal to small business in the 13 Western States to bring awareness.
- Contacted & Followed-up with prospects and clients on a weekly basis.
- Generated revenue for digital advertising portal through digital ad sales.
- Worked with vendors regularly for food & wine events held twice a year.
- Created and Sustained relationships with various companies, which resulted in, repeat ad purchases and referrals to other clients.
0-5 years of experience
Participated in strategizing, defining and executing an integrated marketing program to include
advertising, branding, public relations, SEO initiatives
- Introduced and developed a social media marketing strategy to coincide with overall marketing goals
- Prepared status reports on marketing efforts including analyzing analytics
- Orchestrated, promoted and attended trade shows, community efforts and corporate sponsored/sales
- Created and coordinated distribution of press releases and advertisements - print and web
- Executed internal and external communication with employees, customers and stake holders
- Built and updated content for [company name] corporate website and five subsidiary websites
- Organized customer stewardship
10+ years of experience
Coordinated advertising and promotion strategies which supported the advertising division
- Prepared and supported advertising presentations that generated revenue
- Converted advertiser's budget to multi-media campaigns to include the AJC
- Analyzed retail trading zones including the core base statistical area of Atlanta
- Specialized in specific quadrants of the retail trading zone throughout Georgia
- Researched and prepared presentations for the following categories: aerospace, technology, general merchandise, automotive, automotive aftermarket, healthcare, convenience stores, electronic stores, and broadcast media
- Advised various advertisers on Co-op initiatives with emphasis on maximizing the overall budget with co-op dollars from the manufacturer
- Participated in national trade shows and recruitment agency sales presentations
- Designed advertising campaigns which increased revenue by 42%
0-5 years of experience
- Processed, proofed and obtained necessary sign-offs for all advertising for the catalog, including copy, layout and photo samples
- Maintained and organized detailed record of all presentations; Partnered with planners to ensure adequate stock of advertised merchandise
- Recapped sale dollars generated by events, discussed results with merchant and follow through with appropriate action to maximize sales opportunities
- Developed and recommended special promotion of selected occasional chairs at a lower price point that exceeded projection by approximately 50%
6-10 years of experience
Developed and edited a variety of marketing and advertising materials including but not limited to print-ready point-of-purchase sell sheets, flyers, promotional posters, commercial and retail product catalogs, client specific marketing materials, and web content.
- Wrote and edited content for multiple mediums including marketing communications, reports, and correspondence.
- Assisted in the establishment and documentation of department policies and procedures.
- Oversaw and managed a 250K marketing plan and budget.
- Worked closely with management, subject matter experts, and other departments to gather information and write content for technical reports, manuals, instruction sheets, price catalogs, newsletters, and press releases.
- Shot high-resolution photographs for print and web advertising.
- Prepared and edited executive correspondence for both internal and external use as well as company and product overviews for employees, clients, and customers.
- Fostered and maintained long-term relationships with vendors and suppliers to negotiate savings for production materials.
0-5 years of experience
- Supported multiple disciplines including the Advertising Director, Sales Account Executives, and Business Manager at a local publishing company
- Coordinated the scheduling of advertising into each of the company's weekly and annual publications, by ensuring that ads sold out of five different office locations were properly reserved and billed
- Compiled and interpreted reports to track advertising revenue, and created and distributed client invoices
- Proofread ads and facilitated ad copy traffic between clients, sales reps, and graphics department,
- Supported the development and distribution of marketing materials, including media kits and advertising calendars
- Organized and maintained archives of publications, insertion orders, and client contracts
10+ years of experience
Worked with advertising sales associates on administrative and production related activities
- Provided quality customer service to accounts and served as a team liaison
- Provide administrative support to senior management when necessary
- Developed departmental policies, procedures, and operational standards for the advertising department
- Compiled revenue reports, handled billing discrepancies and processed credit cards
- Designed charts and graphs showing revenue comparison and forecasting data
0-5 years of experience
Responsible for the layout for the classified and adult sections of America's largest weekly newspaper
- Created and tracked advertisements for clients that were published weekly
- Managed and generated a daily discount deal targeted to the metro New York area
- Tracked delivery of impressions for each advertiser on both print and web
- Assisted in the sale of advertisements for both print and web
- Created and expedited newsletters sent directly to the email accounts of over 25,000 Voice readers
0-5 years of experience
Responsible for all day to day communications between in-house advertising department and ad agency of record
- Analyzed market data and performed regional media buys
- Compiled budget data from multiple departments, and processed invoices
- Managed all department job assignments and production schedules
- Coordinated all advertising for the entertainment department including writing/editing radio spots
- Developed positive working relationships with all casino departments and coordinated with department heads to schedule television production shoots on the casino floor
0-5 years of experience
Responsible for all day to day communications between in-house advertising department and ad agency of record
- Analyzed market data and performed regional media buys
- Compiled budget data from multiple departments, and processed invoices
- Managed all department job assignments and production schedules
- Coordinated all advertising for the entertainment department including writing/editing radio spots
- Developed positive working relationships with all casino departments and coordinated with department heads to schedule television production shoots on the casino floor
0-5 years of experience
Managed and coordinated coop advertising for national and independent retail accounts.
- Entered and managed all advertising for National and independent accounts.
- Worked as a liaison between sales representatives and accounts.
- Implemented and designed advertising process that improved and allowed sales and marketing teams to exceed
- Managed and handled all accounts aging. Processed efficiently and accurately to keep all accounts in current
- Assisted Branch on daily basis with various office duties as needed.
0-5 years of experience
- Promoted the annual blood and organ donation campaign on campus.
- Managed team operations in communication, creative development, and budgeting.
- Created and executed a sports-themed campaigned titled “Just Donate”.
- Designed campaign logo and produced print advertisements that drew over 500 students to special event.
- Developed strong relationships with internal and external teams.
- Exceeded goal of new blood and organ donors by 30%.
