Marketing Account Manager
Responsible for the maintenance and management of approximately 1500 distributor companies utilizing direct marketing and information products
- Communicated industry standards and procedure
- Advised accounts on marketing programs for success in the industry
- Researched industry topics for presentation to accounts
- Represented company and demonstrated products at nationwide trade shows
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Senior Marketing Account Manager
Managed over 40 high-profile marketing relationships (Yahoo, Google, Overture, KBB, Stoneage.com, Automotive.com) in the Online Marketing/Affiliate department.
- Created/developed advertising banner ads of all sizes, HTML emails and online forms using Photoshop, Dreamweaver and other basic HMTL software design programs.
- Dictated lead volume levels to all Affiliates and maintained daily/weekly run rates.
- Consistently policed all partners and quickly identified and rectified technical glitches.
- Responsible for all non-CPA advertising and ensured consistent positive ROI.
- Assisted in the development of sales and marketing strategies. Acted as the liaison between Sales Team and Marketing Department.
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