Managed contracts, budgets, creative agency, and timelines on multiple projects. Managed graphic design and video production team in creation of literature, packaging, installation videos, off-site photo shoots, email campaigns, and more. Created, updated, and approved content/graphics for the website/YouTube channel. Trained and advised staff on new software and Web best practices.
- Reduced costs with creative agency by bringing literature and package updates in-house
- Implemented and managed Where-to-Buy solution on the website through Channel Intelligence
- Created go-to-market strategies and managed marketing launches for new products
- Managed several web redesign and CMS projects
- Improved Dealer Resource Center experience for partners and staff by proposing, integrating and managing Box.com cloud storage