Senior Online Acquisition Manager
Recruited to develop e-marketing management of the Online Acquisition team including: business requirements; strategy, objectives, forecast, and goals for $3M budget; vendor management; staff development; competitive intelligence, KPI analysis; and P&L. Drive relevant, quality traffic through SEM, PPC, Retargeting/Remarketing, SEO, CSE and Affiliate programs that increased customer acquisition, loyalty, conversion and top-line growth. Analyze online and offline data to identify marketing attribution, customer trends and new opportunities.
- Developed, implemented and managed acquisition team using a multi-channel, multi-brand e-marketing business model that improved effectiveness, productivity and top-line revenue.
- Increased website traffic quality that delivered higher YOY ROAS while also increasing budget.
- Developed and executed competitive intelligence that aligned keyword strategy trends with forecast and budget that delivered an increase in PPC, Retargeting/Remarketing, and Affiliate ROAS.
- Developed KPI, web analytics and testing that measured e-marketing performance using attribution modeling.