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Beauty Consultant Duties and Responsibilities

While a beauty consultant’s day-to-day duties and responsibilities are determined by where they work, there are many core tasks associated with the role. Based on our analysis of job listings, these include:

Sell Beauty Products

The primary job of a beauty consultant is to be a cosmetic salesperson. On a daily basis, many beauty consultants have set sales goals and targets. They work to develop long-lasting relationships with their customers, which results in repeat sales.

Perform Makeovers

Beauty consultants often give free makeovers to potential customers for testing. These live demonstrations allow customers to try different products. Beauty consultants facilitate this essential part of the sales process by allowing customers to try beauty products before they purchase. These makeovers give consultants the chance to explain how products work.

Give Expert Beauty Advice

A beauty consultant is expected to offer customers expert-level advice concerning the products they offer. They inform patrons of the best skincare goods or cosmetic shades for their type. Beauty consultants also offer recommendations for effective skincare regimens.

Process Sales Transactions

Beauty consultants regularly facilitate transactions for beauty products. They operate cash registers and take payment. They wrap gifts, enclose trial products, and give out gift vouchers to encourage sales.

Manage Product Displays and Inventory

It is a beauty consultant’s responsibility to make sure that their counter is fully stocked with products. They carefully monitor inventory levels throughout the day. When needed, they replenish supplies as necessary. Beauty consultants also ensure that new products are displayed as attractively as possible and occasionally clean their sales area.


Beauty Consultant Skills and Qualifications

Beauty consultants are outgoing people with strong communication skills and expert knowledge of cosmetics. The following skills are essential to getting the job done:

  • Sales skills – a beauty consultant’s job is to persuade customers to purchase products. They often work in highly competitive environments and need sales skills to attract customers and convince them to buy
  • Makeup application – beauty consultants must know how to apply cosmetics to many different skin tones and body types
  • Interpersonal skills – since this is a customer-facing role, it is essential that beauty consultants are confident, welcoming, and polite
  • Customer service – a beauty consultant must be highly attentive to customer needs, able to anticipate their desires and build strong relationships through follow-ups
  • Groomed appearance – beauty consultants need a pristine appearance since they are walking advertisements for the products they sell
  • Physical fitness – the majority of a beauty consultant’s day is spent standing up to serve customers. The position also requires occasional lifting, bending, and sorting, which requires physical stamina and strength

Beauty Consultant Education and Training

There are no minimum education requirements to become a beauty consultant. However, it helps to have cosmetics training and prior experience in retail sales or customer service. Most companies provide on-the-job training for new beauty consultants. Employers look for candidates who are naturally helpful and professional.


Beauty Consultant Salary and Outlook

According to the Bureau of Labor Statistics (BLS), the median annual salary for retail salespersons, including beauty consultants, is $23,210. The lowest 10 percent of earners make less than $17,920. However, the highest 10 percent of earners make more than $41,300. Many beauty consultants earn a significant portion of their salary through a commission-based incentive structure. The BLS predicts an industry growth rate of 2 percent through 2026, which is slower than average for all occupations.


Helpful Resources

There are many helpful resources out there for those interested in becoming a beauty consultant. Check out these links that are full of learning opportunities and the latest industry news:

Professional Beauty Association – with over 100,000 members, PBA exists to unite and serve those working in the beauty industry and the professionals who improve people’s appearance. Members can access free educational resources and networking opportunities

Associated Skincare Professionals – ASCP is one of the nation’s largest professional membership associations serving and connecting skincare professionals. Get career resources and networking opportunities by joining

Bobbi Brown Makeup Manual: For Everyone from Beginner to Pro – learn all the skincare basics you need to succeed as a beauty consultant from expert makeup artist and pioneer Bobbi Brown. In this book, she uses her 25 years of experience to cover every aspect of facial makeup for any skin tone

The Make-Up Manual: Your Beauty Guide for Brows, Eyes, Skin, Lips and More
this expert guide tackles common beauty problems, from explaining common beauty terms to helping you create natural and bold makeup looks

The Makeup of a Confident Woman: The Science of Beauty, the Gift of Time, and the Power of Putting Your Best Face Forward – develop the skills needed to create great looks for women in no time, with advice from renowned professional makeup artist Trish McEvoy

The Little Book of Healthy Beauty: Simple Daily Habits to Get You Glowing – beauty consultants often give helpful recommendations to potential clients. Read this book and discover five simple keys to great beauty and health that you can use to advise others