Senior Strategic Consultant
Key contributor to building global digital marketing strategic initiatives for numerous SMB and Fortune 500 clients.
- $2 billion in pipeline opportunities and $24 million in renewal / upsell potential generated by using an analytical approach, building flexible strategies and applying practical advice on implementing innovative ideas.
- Improved efficiencies for an external client by developing an employee training and education process.
- Standardized internal processes by developing a global strategy with 12 programs designed to allow the client to deliver a standard message in North America and Europe in a shorter period of time.
- Strengthened alignment between marketing / sales and business performance for a large enterprise during a financial downturn by improving marketing ROI, sales productivity and topline growth.
- Reduced gaps in the lead lifecycle by introducing diversified messaging and positioning to address buyer profiles.
- Increased demand generation for nine Fortune 50 companies by diagnosing demand generation gaps, leading executive stakeholder strategy discussions and building lead nurture programs.
- 201% increase in content-specific lead conversion for Microsoft created by employing lead nurture streams and the real-time personalization platform.
- 191 new B2B leads from one tradeshow earned by setting up the native salesforce sync to automate check-ins via iPad directly to the database and supporting a salesforce administrative hire.