Sales and Marketing Facility Coordinator
Established and expanded census and quality mix through astute direction, implementation, support, analysis, and execution of sales and marketing initiatives; designed and implemented referral programs; and roll out of customer service strategies. Foster long-term relationships with physicians, hospital and insurance case managers, discharge planners, and registered nurses to gain referrals. Coordinated clinical assessments in acute care hospitals. Proffered appropriate information and assistance in choosing a skilled nursing center to various prospective patients and interested parties.
- Main point of contact for entire facility regarding referrals, census data as well as bed management and patient payor source information resulting in 60% business retention over previous year.
- Provided tours and appropriate information of the 150 bed facility to prospective residents and family members resulting in increase of 25% admission rate from previous year.
- Fostered long-term relationships with hospital and insurance case managers which aided in analysis of business expenditures and resulted in cost savings of 20% over two years.
- Led training for customer service and sales and marketing strategies roll out increasing referrals to 15% per quarter.