Web Analyst Resume Samples

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Web Analysts create data entry procedures and manage data integrity, system security, and data analysis. Skills relevant to this position and found on example resumes include managing the migration of all reporting from Google Analytics to the Omniture Site Catalyst; and managing the migration from Universal Analytics to Google Tag Manager for desktop browser applications. There is no requirement for a formal education for this position, though Web Analysts should be able to show on their resumes that they have taken prior coursework in such subjects as math, statistics, information technology, and business.

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1

Web Analyst

Effectively established digital presence for an Indian restaurant with 25 employees and $1.2 million annual sales.

  • Increased sales levels and expanding demographics through website modifications and improvements in functionality and navigability.
  • Liaise with senior management regarding design and implementation of strategies.
  • Performed daily testing of site to ensure optimal levels of website functionality.
  • Analyzed over website for customer ease of navigate and increased time on site.
Candidate Info
10
years in
workforce
6
years
at this job
BS
Computer Information Science
2

Web Analyst - Team Lead, Department of Information Technology

Oversaw a dedicated team of five Web Developers, mentoring them and assisting their personal development.

  • Assisted in the assessment, estimation and assignment of work for the web team.
  • Took overall responsibility for the delivery of work by the web team to standards, agreed timescales and to an acceptable quality.
  • Responsible for conceiving, planning, and executing designs for department Internet and Intranet sites, using advanced web
  • Analyzed, identified, and helped solve problems or enhance features and functionalities on various websites and web applications.
  • Provided both internal performance reporting and web analytics (e.g., customer usage behaviors).
  • Translated web analysis into new product concepts, plus projections on ROI for new web features and functionalities.
Candidate Info
9
years in
workforce
2
years
at this job
AAS
Computer Information Systems
BS
Computer Information Systems
3

Senior Web Analyst

Optimized internal search results within the Office Depot website using Endeca Enterprise level application.

  • Created storefronts and rules using Endeca Enterprise application.
  • Assisted in redesign and testing of new website including modification of title and meta tags.
  • Analyzed web performance using Coremetrics reporting, and made suggestions on SEO improvement options.
  • Integrated software Scene 7 to host web images.
  • Improved conversions on category pages and streamlined registration pages.
  • Managed Office Depot consumer and business to business sites.
Candidate Info
3
years in
workforce
2
years
at this job
BA
Communications
MA
Library Studies
4

Marketing Content Producer and Web Analyst

Responsible for weekly and Monthly traffic statistics for MSN sales and advertising website

  • Tracked and reported key performance metrics, traffic behaviors and campaign performance using Omniture Site Catalyst
  • Updated MSN Sales and advertising website using visual studio professional and visual source safe
  • Managed creativity for advertisers
  • Produced copy for various MSN sales materials including Powerpoint presentations, site overviews and sales one sheets
  • Maintained extremely high brand standards and styles
Candidate Info
3
years in
workforce
2
years
at this job
5

Technical Services Web Analyst Consultant

Created, revised, and distributed email communications to thousands of internal recipients.

  • Maintained, published, and wrote all Enterprise Resource Planning intranet website content for instructional
  • Updated and analyzed training statistic reports and prepared statistical analysis.
  • Collaborated with all other ERP departments for a successful Oracle Deployment
  • Submitted and reviewed SRS requests in Oracle System
Candidate Info
3
years in
workforce
5
months
at this job
BS
Bachelor of Science
Communications
6

Web Analyst

Provided website performance reporting, tracking, and analysis using web analytics tools: Coremetrics, Experian - Hitwise, Comscore, Foresee, and Optimost.

  • Analyzed the performance of multiple retail websites and retail product categories simultaneously.
  • Monitored and reported on the influence of social media marketing
  • Designed product specific dashboards for vendors and merchants and was simultaneously responsible for providing regular analysis of online product performance
  • Monitored and reported on the performance new retail products, web design changes, shift in product presentation, online promotions, and addition of Flash to website.
  • Monitored the competitive market using Hitwise and Comscore, and provided regular assessment of competitive sets for [company name] and Priscilla of Boston.
Candidate Info
4
years in
workforce
1
year
at this job
BS
Information Technology
MBA
E-business
7

Web Analyst, Audience Marketing and Research

Tracked and analyzed the performance of websites and online marketing campaigns for over 100 business-to-business websites across 18 markets

  • Assessed the specialized business objectives of individual markets and web properties to identify tailored KPIs using all available metrics
  • Developed and managed analytical reporting customized for each market including key performance metrics, dashboards, customer analysis, and competitive benchmarking for delivery to editorial, management, and executives
  • Proactively identified opportunities and actionable strategies to drive KPI performance and improve site and marketing effectiveness
  • Worked with production teams to efficiently develop, implement, and maintain Ominture tracking strategies to seamlessly integrate other customer-level data and improve overall web channel productivity
  • Identified gaps in current metrics and data capture strategies and collaboratively implement enhancements
  • Performed ad-hoc research and analysis to help drive marketing and website development discussions, new initiative experimentation, and promotion analysis
Candidate Info
5
years in
workforce
1
year
at this job
HS
High School Diploma
BS
Economics (summa Cum Laude)
8

Web Analyst

Created and automated multiple KPI reports and dashboards by incorporating data from different sources.

  • Interpreted and analyzed site metrics by using web analytic tools such as Webtrends, Omniture, Google
  • Perform competitive intelligence analysis and monitor industry trends, conduct secondary market research as well as quantitative analysis.
  • Managed and maintained multiple Webtrends profiles and user accounts for Shire account.
  • Client roster: Diet Coke, Pfizer, Omni Hotel, Shire, Barilla.
Candidate Info
4
years in
workforce
9
months
at this job
BS
Business Administration
MS
E-commerce
9

World Wide Web Analyst

Produced and maintained large, international, non-profit websites, resulting in increased federal funding for scientific research

  • Authored, designed, and published website content
  • Developed and processed electronic images
  • Engaged in ongoing communication with researchers to publish scientific data online
  • Ensured overall quality and consistency of website
  • Provided education and training to staff on web-related topics
  • Promoted use of web resources internally and externally
Candidate Info
2
years in
workforce
2
years
at this job
BA
English
English
10

Senior Marketing Analyst/web Analyst

Developed, implemented, and executed market data programs as related to product sales, marketing, and merchandising.

  • Managed Wal-Mart's Co-Managed Replenishment and Category Managed programs.
  • Designed, implemented, and interpreted market research studies relevant to product performance and evaluation.
  • Produced reports used for establishing market projections, product analysis, and forecasting.
  • Managed, marketed, and maintained Partners Information Network (PIN) program with Kmart.
  • Served as Lasko's website administrator for Wal-Mart's Retail Link Internet system and the Team Leader of Wal-Mart's Retail Link Local User Group for Southeastern Pennsylvania.
Candidate Info
10
years in
workforce
3
years
at this job
BA
English / Communications And Marketing

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