Sr Ui/ux Designer
As a designer on the User Experience team, I worked closely with the Product team in an Agile/Scrum workflow to design visually-compelling and highly-usable web applications for a PaaS/SaaS B2B/B2C/B2B2C personal finance management product, Yodlee MoneyCenter, that Fortune 500 companies all around the world use.
- Lead User Interface & Experience designer for Yodlee's MoneyCenter mobile/tablet application for iOS, RIM, Android and Mobile Web.
- Organized, tailored, and moderated local and virtual user testing sessions based on personas and use cases.
- Designed mock-ups for potential and existing clients to show how our applications would look if integrated into their systems.
- Produced style guides and web/CSS/interaction specification sheets for engineers.
- Designed and generated fully-interactive HTML prototypes and click-throughs which were used for client presentations, mock-ups, as well as user-testing studies.
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UX Designer
Worked with project teams to create user-friendly and appealing application interfaces and websites for users. Met with project manager, business analyst and architect right from beginning of project, creating rough mock-ups that were refined and extended over many iterations. Once development was underway, made adjustments to mock-ups as necessary to address problems encountered by developers. A few weeks (or sometimes days) before "go-live" dates, performed detailed quality reviews of the developed apps to ensure fidelity to mock-ups.
- Ensured mock-ups met both visual and textual branding standards. Defined and documented website design standards when needed.
- Created and maintained Fireworks templates for the [company name] usability team. Extended Fireworks functionality by creating custom Flash object state and style sheet panel for use by [company name] usability team.
- Created clickable prototypes when needed.
- Designed interface and wrote ActionScript for Flash-based enterprise application that allows users to print to any [company name] printer nationwide by picking it from zoomable floorplan graphic.
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UX Designer
Led UX and IA for [company name]'s new launch in a fast-paced agile environment.
- Developed user personas and scenarios in order to enhance functionality and usability for key audiences.
- Designed an engaging online community with an experience modeled after leading-edge content and community sites, combining social interactivity with e-commerce conversion.
- Integrated social media and other content, along with e-commerce and related services, throughout the user experience.
- Designed the user experience for a revamped [company name] user "dashboard" and new "Explore" content discovery feature.
workforce
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UX Designer
- Took ownership of LearnTogether, a learning platform design for corporate professional training
- Gathered requirements from clients and conducted focus group to discover user needs.
- Helped define MVP and product features; built interactive Axure prototypes for demonstration.
- Designed adaptive layouts to maintain a consistent user experience across the product.
- Delivered high quality design docs: sketches, sitemap, user flows, wireframes, mockups, specification.
- Took charge of front-end development using tools including HTML, CSS, Less, Bootstrap.
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UX Designer
Designed web content management experience strategies and architecture using Adobe CQ
- Successfully migrated 400 static web pages from a single server onto author and publishing servers
- Designed web sections with a focus on competitive telecom market evaluations and customer needs
- Developed pages commensurate with brand guidelines across Latin American markets
- Successfully improved editor's experience by simplifying the update method of the store locator web page
- Developed sketches and wireframes for teams across US and Mexico, introducing new tools to enable effective online collaboration
- In response to graphic inconsistencies in Nextel's website, established a user interface elements library to describe the visual design, behavior and required code of windows, menus, icons, controls and tabs across Nextel website
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Lead Ui/ux Designer
Led and administrated the creative direction of DimensionU children's educational gaming platform
- Enhanced user traffic, interactivity and outlook of the platform
- Created wireframes and designed the entire UI foundation
- Game UI development for the math game 'Gadget Work'
- Supported design implementation for development team via CSS and HTML coding
workforce
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Mobile Ui/ux Designer
Enhanced the user interface for MSN Mobile sites (US, UK, FR, IT, SE, NO, FI, DK, NL, RU, ES, BE)
- Prototyped visual design concepts, designed icons, and provided solution for a new navigation system, resulting in a better user experience
- Planned and implemented UX strategies that reflected country-specific individuality while keeping the brand identity for each unique MSN service
- Produced flow charts, wireframes and designed page layouts for the 'Local Info' channel
- Created and documented patterns for layouts and navigation systems
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UX Designer
Defined business requirements by determining the success metrics and identifying the target demographic, and understanding the project's objective and goals
- Conducted user research through interviews and usability testing before and after the re-design
- Created actionable and intuitive design flows by developing a site-map and high fidelity wireframes
- Designed, built, and tested interactive prototype to iterate and evolve design concepts of the project
workforce
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UX Designer (ia)
- Earned an expeditious promotion to Senior UX Designer by championing user-centered design principles throughout the company and advocating for simple and intuitive user interfaces.
- Gathered user data through methods such as analytics reporting, task analysis, and participatory design techniques and utilized that data to drive design decisions.
- Defined information architecture and interaction design for several complex web applications using page/user flow diagrams, site maps, and interactive wireframes created in Axure.
- Conveyed design concepts and deliverables to business partners through in-person and remote presentations as well as through detailed and easily understood documentation.
- Participated in user experience research interactively testing designs using low- and/or high-fidelity prototypes
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Co-founder & UX Designer
Increased traction by growing to 40,000 users in 120 countries.
- Analyzed user data and created user stories, user flows, wireframes, high fidelity graphics to increase conversion
- Raised $1m in funding moved company overseas and grew San Francisco office to 8 FTE (sales, design, devs).
- Negotiated launch deal with high profile celebrity.
- Received extensive international media attention (TechCrunch, Mashable, ReadWriteWeb, GigaOM, TEDx, Nu.nl)
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