Managed the financial business for a $100 Million dollar jewelry business. Responsible for maximizing sales, gross margin and turn. Partnered with buyer to recommend best performing styles and categories.
- Forecasted sales, margins and turn for annual sales plans.
- Identified key items to drive business and support new items
- Managed on air assortments and forecasted sales for on air showings.
BP, BP Us/uk PMO Analyst / Strategic Planner Consultant
Developed projects schedules for Transformation Change Management Programme
- Consolidated individual schedules of the program into Master Schedule utilizing MS Project 2010
- Performed due diligence assessment for Russian subsidiary of Weatherford International (GAAP& RAP project)
- Travelled to Moscow establish PMO processes, mentored Project Team on project management processes
- Prepared Stakeholders, Steering Committee, and planning meetings, project assessments and reports to sponsor
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- Constructed shopper profiles for Procter & Gamble brand initiatives at Walmart; identified who the shopper is by connecting behaviors, motivations, barriers, and purchasing intent
- Uncovered shopper media receptivity and provided media recommendations
- Recommended media vendors based on historical campaign performance including; CPM, impressions, clicks, CPC, and analysis of campaign CTR based on industry average
- Transformed client briefs into actionable and motivating creative briefs
- Led brainstorming sessions with digital, creative and account teams
- Conducted secondary research using Simmons, Mintel, Kantar, P2PI, eMarketer, etc.
- Developed flow charts and rationale with the Director of Media Planning and generated shopper insights with the Director of Planning and Insights
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Developed regional marketing campaign for potential clients
- Designed and constructed website and marketing materials
- Facilitated research and development of new territories
- Developed and managed relationships with local government, the business community, and the private sector.
- Orchestrated business continuity planning workshops in Dallas, Fort Worth, Arlington, Collin County, Rockwall, Austin, San Marcos, Schertz, San Antonio, and Houston.
- Successfully completed all objectives with minimal time and resources given
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