Regional Marketing Manager Resume Samples - Page 2

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Regional Marketing Managers coordinate marketing activities in a given geographical area. Common duties these professionals have include strengthening the company’s position in the area, executing marketing plans, handling the regional marketing budget, identifying marketing objectives, analyzing local competition, and coordinating relations with the local media. A well-written resume sample for the job showcases abilities such as leadership, communication, problem-solving, networking, and teamwork. Successful candidates make display of a Bachelor’s Degree in their resumes and are usually trained in marketing or communication.

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11

Regional Marketing Manager

Built the Starbucks brand while driving top line sales by creating regional promotions, advertising and community based marketing for the Midwest Region.

  • Managed local marketing budget of $2.3MM annually.
  • Developed and managed team of two Marketing Specialists & one Marketing Coordinator; Marketing Coordinator was promoted to Specialist within one year.
  • Managed two public relations agencies and one advertising agency to successfully position Starbucks in the market.
  • Worked cross-functionally with regional operations and support teams to effectively execute a multi-functional business strategy to grow market presence in Chicago.
  • Negotiated annual advertising credit of $150k in exchange for newspaper distribution in stores.
  • Served as local spokesperson for Starbucks in the Midwest Region.
Candidate Info
9
years in
workforce
3
years
at this job
BA
Communications
12

Regional Marketing Manager

Developed and coordinated strategic marketing campaigns for 30 districts in 14 states.

  • Managed eleven remote Marketing Coordinators to help grow specific markets.
  • Created and implemented national field marketing trainings.
  • Led coupon redemption programs and monitored campaign ROI's.
  • Negotiated vendor pricing and cultivated vendor relationships for divisional program executions.
  • Provided supply management support to district offices.
  • Wrote copy for national and local collateral.
Candidate Info
21
years in
workforce
5
years
at this job
13

Regional Marketing Manager

2012. Hired to steer-head newly expanded territories and develop public awareness.

  • Established new location by developing strategic plan for marketing
  • Developed media campaign blitz
  • Designed promotional plan and marketing materials
  • Planned and oversaw Open House and Ribbon Cutting for new location
  • Established community workshops with The American Red Cross
Candidate Info
9
years in
workforce
1
month
at this job
AS
Occupational Studies
Commerce

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