Public Relations Manager Resume Samples

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Public Relations Managers work for corporations, non-profit organizations or independent PR firms and are responsible for creating a positive image of their clients. Typical work activities described in a Public Relations Manager resume sample are identifying audiences, designing PR strategies, promoting the company's brand, managing communication budgets, distributing press kits, supervising the PR staff and handling crisis situations. Based on the most successful resumes, the ideal candidate has excellent communication and writing skills, is able to make sound decisions, is a team player, can prioritize tasks, and also has good computer skills. Relevant study areas include public relations and communication.

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1

Development Director/public Relations Manager

Cultivated individual and business donations and increased annual donations by 259%.

  • Conceptualized and implemented annual fundraising event that netted over $10,000.
  • Researched grant and alternative funding opportunities including grants management.
  • Substantially increased public awareness though ongoing media and community outreach.
  • Created all marketing materials including website, e-newsletters, annual reports and brochures.
  • Recruited and managed hundreds of community volunteers for various programs and events.
Candidate Info
18
years in
workforce
5
years
at this job
BA
Economics
2

Public Relations Manager

Successfully planned and executed a PR launch strategy for more than 45 products in four years with an average of 15-20 articles and reviews per product and secured 23 editors' choice awards. Including two to three high-level press tours with top media per year for "halo" product launches.

  • Developed and managed multiple successful PR initiatives across three divisions and 15 product lines to raise brand awareness end to end with limited budget and resources.
  • Implemented a social media strategy that saw a 2000% increase in followers and "likes".
  • Planned and coordinated two major product launches with two influential partners at the largest technology tradeshow that resulted in three "Best of CES" awards from the press and numerous articles and product reviews.
  • Managed the $1.5M budget and the day-to-day customer service and support program, including internal and external contact center operations as well as developed strategic plans for the evolution of the customer service function within our organization. Reduced operating expenses by 20%.
  • Turned around a failing external call center by introducing industry "best practices, " quality teams, standard reporting as well as customer stratification surveys.
  • Created an extended warranty program that turned turn the customer service organization into a revenue generating organization.
  • Developed and executed a transition plan for switching call center operation to a new vendor with minimal impact to our customers.
Candidate Info
12
years in
workforce
4
years
at this job
Business Information Systems
Marketing
3

Marketing and Public Relations Manager

Responsible for corporate marketing, public relations, branding, media relations, and internal communications

  • Designed and implemented a web-based, lead-generation campaign resulting in a 300% increase in sales pipeline
  • Introduced use of social media for proprietary and custom divisions.
  • Developed and implemented tools to measure the ROI of marketing and public relation programs.
  • Reduced cost of product packaging resulting in a savings of $500K annually
  • Managed external vendors to develop collateral, ads, catalogues and trade show presentations
Candidate Info
18
years in
workforce
3
years
at this job
C
Business Administration
BA
Communications
4

Public Relations Manager

Grew brand awareness and market share domestically and internationally through strategic
press and sales strategies

  • Developed and implemented seasonal and project-based editorial press strategies
  • Managed press and VIP sample inventory of two collections
  • Developed and maintained strong relationships with regional, national and international
  • Assisted in the production of runway shows, special events and conducted press previews
Candidate Info
3
years in
workforce
2
years
at this job
Photography
5

International Public Relations Manager

Acted as main publicity liaison between 15+ key international territories and [company name] for all interactive franchises.

  • Managed and developed international publicity plans for all interactive franchises.
  • Identified and managed international PR agencies and distribution partners.
  • Staffed, coordinated and executed internal and external events in key territories including talent media days, major industry events, internally planning meetings and junkets.
  • Developed and maintained relationships throughout the organization with key stakeholders including executives and key creative leads.
  • Acted as spokesperson for brand and products when needed and relevant.
Candidate Info
11
years in
workforce
3
years
at this job
Public Relations
6

Public Relations Manager

  • Created 25 original public relations campaigns annually garnering approximately $16 million in earned media with a $1 million budget
  • Drafted, reviewed and edited news releases, web content, handbooks, pitches and other related material in support of the company’s public relations initiatives
  • Managed corporate and campus-level crisis communications including corporate restructuring, regulatory investigations and negotiations, legal and HR matters, disaster preparation, and security issues
  • Directed and managed execution of regional PR programs in five major media markets; managed external resources, including media and public relations relationships within markets served
  • Implemented and managed the company’s scholarship program (“The Dream Award”) which resulted in 150+ media hits over a five-year period
  • Developed and launched a company-wide employee volunteer program, increasing employee involvement and company recognition within the communities served
Candidate Info
12
years in
workforce
4
years
at this job
BA
Communications Studies
7

Public Relations Manager and Customer Advocate

Directed and executed a new and dynamic social media strategy for Great Sage and Roots Market

  • Advocated for customers, served as the "voice of the consumer" to senior management
  • Maintained and managed complex schedules and operational logistics for multiple businesses
  • Managed and grew vendor relationships to maximize opportunities for cross-promotion
  • Developed, organized and executed educational programs
  • Developed and maintained relationships with strategic nonprofits to find synergies between our respective missions
Candidate Info
5
years in
workforce
1
year
at this job
BA
American Studies
8

Public Relations Manager

Maintained good contacts with students as well as informed them about [company name]

  • Assisted in preparing organizational documents
  • Organized student activities for holidays and special events
  • Maintained the budget for all resources within the office
  • Wrote and submitted paperwork for the National Department of Education
Candidate Info
5
years in
workforce
2
years
at this job
MBA
International Business
Economics
9

Public Relations Manager

Wrote and distributed marketing and promotional materials.

  • Coordinated press functions, including photo calls, b-roll setups, opening night activities, press packets, house seat requests, and actor interviews.
  • Wrote and produced radio spots.
  • Created and edited playbills for Goodspeed's two theaters.
  • Arranged special promotional events.
Candidate Info
3
years in
workforce
3
years
at this job
BA
Communication
10

Public Relations Manager

Leader tasked with launching the road construction company's first in-house public relations initiative meeting the needs of [company name]'s clients and 2,500 employees statewide. Solely responsible for creating short-term and long-term public relations plans, increased public awareness of company initiatives and improved corporation throughout several layers of the organization.

  • Implemented an external public relations campaign that resulted in positive relations between company production facilities and neighbors.
  • Established a proactive approach to discussing upcoming projects, creating a higher public awareness of pending traffic delays.
  • Launched an internal communications plan across multiple platforms that increased employee awareness and morale.
Candidate Info
20
years in
workforce
1
year
at this job
BS
Journalism / Public Relations

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