Media Strategist Resume Samples

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Media Strategists help increasing a brand’s awareness by managing both traditional and online promotional avenues. A well-written resume sample in the field should mention duties such as collaborating with the press and television networks, developing media strategies, identifying target audiences, selecting appropriate marketing channels for clients, and identifying consumer trends. The ideal candidate for this role should mention in his or her resume qualifications like marketing and communication expertise, good writing skills, networking, knowledge of current affairs, creativity, and being able to work in a fast-paced environment. Most Media Strategists have studied marketing, communication, or journalism.

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1

Social Media Strategist

[company name] is the leading on-demand beauty app providing hair and makeup services in over 22 cities in the U.S. & Canada

  • Curated copy for MailChimp newsletters and 250+ social media posts for Instagram, Facebook, and Twitter
  • Prepared and maintained Digital Marketing Calendar for 2016/2017 social media posts
  • Updated Event and Marketing/Communications Calendars with new and upcoming promotional events
  • Increased brand recognition and engagement through following and commenting via Instagram and Twitter
  • Researched events and contacts and prepared pitches for potential partnerships
Candidate Info
3
years in
workforce
9
months
at this job
HS
High School Diploma
BS
Business Administration
Business Administration
2

Online Media Strategist

Nashville's premiere real estate agency helping homeowners and homebuyers since 1979.

  • Launched informative real estate blog providing weekly content.
  • Managed full scope of site and app redesign to improve function for users across platforms and devices.
  • Created successful PPC campaign increasing site traffic.
  • Wrote and managed monthly email marketing campaigns.
  • Increased social media visibility with fresh content on Facebook, Twitter, YouTube and Pinterest.
Candidate Info
5
years in
workforce
2
years
at this job
BA
Multimedia Technologies
3

SOCIAL MEDIA STRATEGIST (contractor)

Developed social media strategies that achieve audience growth and engagement on active social channels (Facebook, Twitter, Instagram, YouTube, and others)

  • Determined which social channels were the best fit for the brand based on demographics and sales
  • Outlined clear business objectives to develop quarterly promotions
  • Analyzed, reviewed, and reported on effectiveness of all social media campaigns
  • Managed ad buys and social media budget
  • Provided 24/7 monitor and management of social platforms - created organic engagement, conversed with fans, and recovered issues with guest recovery process streamlining issues to specific personnel
Candidate Info
4
years in
workforce
5
months
at this job
BA
Marketing / Public Relations
4

Senior Media Strategist - Digital Planning/client Services

Developed online media recommendations for 7 clients; Verticals include QSR, Retail, CPG (Food, Paper, Motor Oil), and B2B, managing over $4MM in spend

  • Developed online media plan to launch a new US paper towel brand on Amazon; launched ecommerce efforts for major Almond brand
  • Supervised 1 direct report while managing plan development, creative trafficking, and campaign execution for over 25 campaigns
  • Company lead for Mobile Expertise and Preferred Partner Search
  • Lead a taskforce to develop agency fraud protection & viewability policies
  • Previous responsibilities included: display/video/mobile/Facebook campaign management across 12 clients totaling $6MM, paid search campaign management across 6 clients totaling $2MM in budget
Candidate Info
6
years in
workforce
5
years
at this job
BA
Business Administration / Marketing
5

Co-founder / Social Media Strategist

  • Founded successful user-based content website that received over 3 million monthly page views.
  • Created all photographic and video content for marketing efforts.
  • Engaged with over 100,000 users and promoted brand across multiple social media platforms.
  • Managed special projects and scheduled content calendars for site.
  • Co-authored When Parents Text: So Much Said, So Little Understood (Workman Publishing, 2011).
Candidate Info
8
years in
workforce
4
years
at this job
BS
Anthropology / Political Science
6

Social Media Strategist/community Manager

  • Grew Instagram engagement by 1500% in 1 week and grew total Instagram followers by 10% in 3 weeks through comprehensive revamp of digital growth strategy.
  • Secured working relationships with some of the biggest influencers in our industry through social media outreach campaigns.
  • Hosted both live and recorded video broadcasts through Facebook which drove up user engagement by 32%
Candidate Info
30
years in
workforce
1
year
at this job
HS
High School Diploma
7

Social Media Strategist

  • Helped grow Texas AdGrad’s social following from 7,000 to 8,000, Facebook fans up 15%, Instagram followers up 36%, and Weibo (The largest social media in China) followers up 25% by creating content and moderating social communities
  • Led an analytics team, responsible for informing team of various metrics (Google Analytics, NUVI, Facebook Insights, SpredFast), and leveraging insights to help inform editorial decisions
  • Collaborated with the team to improve branding strategies by conducting A/B Testing and advertising campaigns on Facebook
Candidate Info
4
years in
workforce
1
year
at this job
BA
Advertising
MA
Communication
Advertising
8

Consultant/marketing & Social Media Strategist

  • Initiated & reviewed marketing of products and services including merchandise sale and subscriptions.
  • Conceptualized and pioneered designs for marketing campaigns which saw an increase in business
  • Established increased creditability and client awareness by developing technical/non-technical marketing collateral, presentations and hands-on relations with other businesses and clientele
  • Shaped public relations campaigns, along with articles and newsletters
  • Evaluated media demands and trends to allocate information about client engagement
Candidate Info
5
years in
workforce
2
years
at this job
BS
Business Management
9

Agent Coordinator/social Media Strategist

  • Headed social media by creating graphics and videos for Facebook, YouTube, Instagram, Snapchat, Twitter and WordPress Blog
  • Created and monitored sponsored posts for social media and Google AdWords campaigns to promote business and web traffic to social media accounts
  • Located and expanded target audiences by proposing social media strategies
  • Increased following of all social media accounts by 20% within first two quarters
  • Established Instagram page and grew following by 50% by engaging with the community using insights and analytics
  • Answered phone calls/emails in a professional manner providing answers when needed
  • Organized business functions/events with clients and talent
  • Set up meetings and appointments with new talent and clients
  • Casted and booked talent in live events, photo shoots and video commercial productions
  • Scouted, reviewed and interviewed new talent and local celebrities for representation
Candidate Info
2
years in
workforce
1
year
at this job
BA
Radio Television Communications
10

Social Media Strategist, Brand Ambassador

  • Helped bring brand awareness
  • Made at least one post on their social medias per week
  • Collaborated with team members multiple times per week to discuss new marketing strategies
Candidate Info
3
years in
workforce
1
year
at this job
AA
Associate of Arts
BBA
Marketing

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