Media Planner Resume Samples - Page 2

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Media Planners perform research and determine how businesses should advertise their products and services. Common work activities seen on Media Planner resume samples include monitoring various media such as newspapers and websites, evaluating media user demographics, and understanding how people relate to advertising content. Based on our collection of example resumes, these professionals should demonstrate analytical thinking, research skills, communication, and negotiation abilities. Most Media Planners hold a college degree and have an educational background in marketing or communication.

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11

Media Planner/buyer

Bought on local spot test markets per client's request through NCC Media using budget and weekly GRP goals

  • Assisted on creating media plans per client's request using a budget and target audience to max out GRPs per network
  • Used Nielsen Galaxy system to pull weekly ratings and program ratings per client request as well as using Telecommute system to pull reach and frequency for media plans
  • Traffic backup for sending out traffic reports, creating ISCI codes, and communicating with network, production team, tape house, and client to successfully get spots approved and delivered to the networks in a timely fashion
  • Revised and executed media plans based off of current year CPP
  • Daily and quarterly maintenance for clients such as logs, delivery tracking, inputting buys, and post analysis
Candidate Info
6
years in
workforce
3
years
at this job
BA
Economics
12

Video and Assistant Digital Media Planner

Communicated with respective media heads as per the media mix finalized for product

  • Conduct sessions for team members; and helped them understand product features
  • Received feedback from the users and performed post campaign analysis
  • Developed innovative ideas quickly and creatively to meet the clients demands
  • Issued guidelines and directives that serve as the basis for media management
  • Updated clients on the effectiveness of the campaigns
Candidate Info
10
years in
workforce
10
years
at this job
BA
Media Studies
13

Senior Media Planner/buyer

Managed high volume media plans with budgets ranging from $1MM-9MM

  • Worked on MGM Resorts International property media buys including New York-New York, MGM Grand Detroit, ARIA and Bellagio
  • Supervised Media Planner Buyers and Assistant Media Planner Buyers on the ARIA and Bellagio accounts
  • Completed monthly reporting, aided in trafficking of materials and maintained media buys across all verticals
  • Attended the Women's Leadership Conference in July 2015
Candidate Info
8
years in
workforce
5
months
at this job
BA
Communication Studies And Psychology
14

Media Planner

Manage development of media plans for assigned clients that include TV, Digital, and Radio activity

  • Represent and clearly communicate with the client, creative agency, and buying teams to ensure business objectives and development of plan/goals are being attained
  • Build and maintain relationships with appropriate media partners and creative agency to execute integrated marketing campaigns
  • Perform ROI analysis to develop recommended strategies for buyers to use in negotiating "added value"
  • Gather and analyze research/3rd party data including syndicated research trends; compute weekly and monthly impressions for national/local TV and Radio activity; develop metrics that calculate impact
Candidate Info
4
years in
workforce
2
years
at this job
BS
International Affairs
International Affairs
15

Assistant Digital Media Planner

Assisted in the development of comprehensive digital media plans using various research tools such as ComScore and Nielsen.

  • Created detailed bi-weekly campaign reports using reporting software such as DART, Media Mind and iDesk
  • Worked with various partners to traffic approved campaigns in a timely manner to ensure campaign deliverables are met on time.
  • Participated in various meetings with media vendors in order to discuss new opportunities that may align well with the client's message.
Candidate Info
1
year in
workforce
6
months
at this job
BS
Marketing
16

Account Executive- Media Planner and Buyer

  • Appropriately developed and executed strategic digital and traditional advertising approaches that met multiple clients' marketing objectives
  • Streamlined communication between clients, creative teams and media vendors
  • Implemented significant partnership between the agency and well-known digital media vendor
  • Modernized reporting and presentation formats for ease of client review
  • Accurately monitored multiple media schedules simultaneously and maintained budgeting flowcharts
  • Successfully tracked overall campaign spending, invoicing and billing on numerous clients' behalf
  • Allocated responsibilities to assistant media planner/buyer to ensure completion of projects
Candidate Info
13
years in
workforce
2
years
at this job
BA
Art History And Visual Culture
17

Assistant Digital Media Planner

Facilitated timely and accurate campaign launches for accounts (Olympus, CenturyLink, Shinola, JAMRS)

  • Managed trafficking process; including creating and developing third party tags for vendors
  • Analyzed weekly reporting for campaign optimizations
  • Maintained relationships with media partners and internal teams
Candidate Info
2
years in
workforce
1
year
at this job
BA
Economics
English And Italian
18

Assistant Media Planner

Managed campaign budgets, timelines, creative assets, trafficking and performance reporting

  • Monitored competitive industry landscape and provided insights and key learnings from competitive campaigns
  • Orchestrated day to day communication between clients, creative vendors, publishers and team of media planners
  • Trained and mentored new Assistant Media Planners on standard practices within the business unit
Candidate Info
2
years in
workforce
1
year
at this job
BA
Communications
19

Media Planner-buyer

Participated in brand's communication strategy building.

  • Created independently online strategy for new and supported clients/brands.
  • Participated in new business pitches.
  • Planned media campaigns (online).
  • Bought and monitored media campaigns (online).
  • Worked for clients such as: ASA (pharmaceuticals), LAKMA (cleaning supplies).
Candidate Info
6
years in
workforce
2
years
at this job
AA
Liberal Arts
BS
Business Administration
MS
Management And Marketing
20

Asst. Media Planner/buyer

  • Managed day-to-day television inventory for General Motors brands for broadcast and cable across multiple dayparts.
  • Communicated daily with broadcast and cable networks, and Strategic Management team to ensure client satisfaction.
  • Conducted extensive competitor research for annual and quarterly competitive analyses for Uncle Ben’s, 3 Musketeers and Milky Way
Candidate Info
10
months in
workforce
10
months
at this job
BS
Communication

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