Marketing Manager Resume Samples - Page 4

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Marketing Managers are involved in product development and distribution, creating and implementing marketing strategies, creating sales copy, liaising with company stakeholders, planning events, and managing social media activity. Top example resumes for Marketing Managers highlight qualifications like excellent communication skills, presentation abilities, sales orientation, marketing expertise, creativity and teamwork. Those seeking to secure a Marketing Managers position should be able to display a degree in marketing, communication, or advertising in their resumes, aside from previous experience in the field.

Looking for cover letter ideas? See our sample Marketing Manager Cover Letter.

31

Marketing Manager

  • Oversee all retail, mortgage, small business and commercial marketing initiatives for 17 branch locations.
  • Work with marketing team on digital marketing campaigns: email marketing, digital displays, website ads, SEO and mobile app branding. Work with marketing team on tradition marketing: direct mail, print ads, branch and external signage and publicity and collateral materials.
  • Ensure corporate brand standards are compliant in all marketing sponsorships, initiatives, and executions.
  • Conduct research to assess market share, competition and gain insight into customer opinions: research techniques include data gathering, compilation of research and preparation of reports.
  • Worked with Small Business Managers to create an effective Bank at Work on-site program to expand client base.
  • Developed and implemented print-on-demand marketing collateral for all products and services.
Candidate Info
6
years in
workforce
1
year
at this job
BS
Business Administration
32

Marketing Manager

Create online advertising campaign to commemorate 25th anniversary in the business

  • Total graphic redesign of company's exhibit booth, marketing materials and promotional items
  • Solidify branding and name recognition in the industry
  • Research, develop, design new website. Optimize for SEO (HTML 5), while maintaining the site with consistent relevant content updates to keep it interactive
  • Manage and create content for B2B social media marketing strategy; focusing on LinkedIn, Instagram, Facebook, Twitter, YouTube
  • Execution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach)
  • Communicate in a professional, but unique social media "voice"
  • Create and build a strong online presence, implementing social media SEO tactics
  • Weekly blog post and feature highlights of our company's services
  • Engage with our target audiences by sharing content, find ways to grow LinkedIn company followership, and improve overall engagement with our customers' LinkedIn company page
  • Conduct competitive analysis studies including digital footprint analysis, social media campaigns and calls-to-action that drive target buyers to our site and generate leads
Candidate Info
12
years in
workforce
1
year
at this job
BA
Communications
33

Senior Marketing Manager

Achieved targeted revenue growth by generating new accounts through business development, marketing, direct mail, telemarketing, group maximization, direct promotions, email, social media and internet channels.

  • Addressed client concerns while strengthening relationships with internal and external partners, resulting in positive client and member satisfaction.
  • Coordinate Marketing and monthly promotions with branch managers at 6 Branches
  • Management and training of the marketing team and branch managers.
  • Increase overall deposits, loans, IRA's, auto recaptures, Visa transfers, Aflac policies and referrals.
  • Community development and involvement with assisting, coordinating and attendance at community and marketing events.
  • Insurance agent and insurance policy promotion.
  • Build relationships with centers of influence and key decision makers.
  • Directly and indirectly increase the overall revenue in the marketing department.
Candidate Info
13
years in
workforce
3
years
at this job
AS
Business Management
Insurance
34

E-mail Marketing Manager

  • Managed the execution of promotional and transactional e-mail campaigns
  • Managed e-mail campaign tracking and reporting for development of future campaigns
  • Responsible for implementing marketing database segmentation updates and coordinating efforts to update and expand the information available within the marketing database
  • Analyzed database to identify direct mail and telemarketing campaign opportunities
  • Managed LinkedIn Sponsored Update marketing campaigns
  • Coordinated segmentation efforts for the Custom E-mail/Newsletter Product
Candidate Info
9
years in
workforce
4
years
at this job
MBA
Business Administration
35

Retail Marketing Manager

Manage and forecast retail market P&L results.

  • Maintain a rolling 12-month business plan that optimizes volumes, price and margins.
  • Define channel strategy; develop relationships with customer base to understand requirements and business model.
  • Develop and communicate product information, pricing, programs and strategy to sales and customer base. Spearhead biweekly sales calls with field.
  • Forecast and manage retailer specific co-op/MDF programs to meet business model objectives.
  • Monitor equity across channels working to avoid channel conflict.
Candidate Info
6
years in
workforce
1
year
at this job
BA
Political Science
36

Marketing Manager

Created sales and marketing images and videos for sale horses.

  • Captured, filed, and edited raw footage for sales images and videos.
  • Created plans of action, and coordinated with sales management for representation of each horse's skills and disciplines.
  • Placed, managed, and updated ads for each horse, and coordinated timing with sales management.
  • Managed paperwork for sales and consignment contracts.
  • Managed expense tracking, invoicing, and billing for consignment and training horses.
  • Managed daily and monthly sales report, including daily website analytics.
  • Updated inventory management spreadsheet daily.
  • Processed and filed all arriving horses' paperwork, feed transition schedule, and specific placement at the facility.
  • Processed and transferred registration paperwork for each horse at time of ownership change.
Candidate Info
25
years in
workforce
6
years
at this job
Accounting
History
37

Marketing Manager

Identify target markets and develop strategies to communicate with them

  • Correspond with Intelligence Council clients to ensure their needs are being met
  • Provide logistical support in Intelligence Council conference preparation
  • Assist Vice President of Marketing with managing and coordinating all marketing, advertising and branding
  • Maintain Rivel's internal database
  • Responsible for Rivel's internal office administration
  • Coordinated schedules, appointments, travel and bookings
  • Responsible for billing and allocation of payments
  • Prepared letters, reports and presentation materials
Candidate Info
13
years in
workforce
1
year
at this job
BS
Business Administration
38

Global Marketing Manager

Manage a $6.2 million global budget for the drill bits and down-hole tools division (a high profile business unit). Provide leadership in the development of marketing strategy to acquire and retain customers and grow revenue. Oversee the development of all marketing programs and materials including divisional branding, product marketing, and sales enablement and serve as hands-on leader (coach and player) in the creation of all marketing content produced (on-page, off-page, social and PR). Oversee a team of 7 employees and contractors.

  • Product Marketing: Lead marketing across a product matrix of 4 product lines with $1 billion business value. Drive go-to-market planning and then lifecycle management for multiple new products, including teaser ads, sales enablement & training, product positioning and value-oriented content generation.
  • Digital Marketing: Transform the division's online presence, building keyword rich content. Lead SEO/SEM strategy and advertising, garnering the best revenue-generating months in the history of the company. Build and launch social marketing initiatives on Facebook, Twitter, YouTube and industry-oriented sites. Increase page views by an average 20%.
  • Lead Generation: Drive customer acquisition and nurturing programs, using CRM to capture and capitalize on leads from advertising, customer events, white papers, seminars, and trade shows. Build email marketing using Microsoft Dynamics, segmenting customer lists and driving email engagement campaigns.
  • Branding & Content: Develop and implement strategies for brand awareness, including content calendar, content creation and cross-platform syndication. Manage ad agency and launch of first-ever billboard.
  • Customer Programs: Analyze customer metrics, seeking engagement and revenue patterns. Create customer engagement strategies by segment and geography. Build customer case study program and testimonials.
  • Sales Enablement: Provide sales teams with marketing strategy and support. Integrate sales into launch plans, including development of a sales toolkit, scripts, presentations, naming contest, and town halls.
  • Marketing Process & Measurement: Embed CRM throughout marketing programs to show results of lead generation and marketing. Establish, track and adjust the Key Performance Indicators (KPIs) for the team, developing a dashboard for reporting. Achieved the highest ROI for marketing and sales groups, 31%.
Candidate Info
15
years in
workforce
1
year
at this job
BA
Political Science
MBA
Management Our Lady Of Lake
Finance
39

Marketing Manager

Business Development

  • Manage CRM
  • Drive new business through segmented campaigns
  • Manage leads from multiple sources and track progress through the pipeline
  • Collaborate with our vendors (Ricoh, Savin, Kyocera) to customize marketing material for Atlanta marketplace
  • Coordinate marketing and sponsorship events. Attend networking events and manage marketing calendar
  • Assist Sales team with development of complex RFP responses, including technical writing
  • Build customer profiles for pre sales support
  • Assist VP of Sales
Candidate Info
6
years in
workforce
1
year
at this job
Business Administration, Marketing
40

Marketing Manager

Handle Radio Spots and Marketing Campaigns

  • Design direct mail pieces
  • Update and maintain web site
  • Analyze and maintain financial s on a regular basis
  • Train new employees to add items to a web site shopping cart
  • Process new hires
  • Hit sales goals set by the President of [company name]
  • Customer service and resolution of customer complaints
Candidate Info
16
years in
workforce
7
years
at this job
AAS
Multimedia And Curriculum Development

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