Marketing Business Analyst Resume Samples - Page 3

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Marketing Business Analysts develop marketing plans for companies by gathering data and analyzing market trends. Essential job duties include creating surveys, determining consumer preferences, evaluating feedback, generating reports, detecting profitable markets, and proposing solutions to increase profit. Based on our collection of resume samples, the ideal candidate should demonstrate analytical thinking, research skills, report writing expertise, time management, teamwork, and effective communication. Employers select resumes displaying a degree in marketing or business and previous experience in consulting services.

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21

Sr. Marketing Business Analyst

  • Conducted market research studies for sales and marketing programs resulting in increased sales to wholesale distributor, mail order, and chain accounts.
  • Provided super user support to marketing divisions, introducing technical experience & improved functional knowledge to reduce demand on IT resources.
  • Leader of an alternative packaging research study to recommend niche opportunities for bulk and unit-of-use packaging. Deliverables included comprehensive marketing and packaging study, ROI analysis and recommendations for implementation.
  • Provided oversight, leadership and mentoring to four Jr. Marketing Analysts who provided business analysis and support for decision making.
Candidate Info
2
years in
workforce
2
years
at this job
BA
Mass Communication
22

Chicago, Illinois- Internet Marketing Business Analyst

  • Interacted with the business stakeholders and developed functional requirements document.
  • Developed and executed UAT and QA test cases and an automated test suite that reduced testing time by 50%.
  • Performed backlog grooming of tickets in project management software JIRA.
Candidate Info
1
year in
workforce
3
months
at this job
BE
Computer Science & Engineering
MS
Management Information Systems
23

Marketing Business Analyst

I conducts advance statistical and econometric modeling/techniques when requested - Regression (Linear, multiple, LOESS), Time Series (ARIMA), Forecasting analysis, ect in SAS

  • Analyze business results to determine which B2C marketing elements are driving leads and sales
  • Provide actionable recommendations to client and internal team
  • Data Management: Reviews daily business results data and media data for anomalies; helping to determine business rules and create reports when needed
  • Presents findings clearly and professionally to senior management, work with internal client team to ensure understanding and alignment
  • Utilizes data visualization software to clarify findings and make complex concepts simpler (Tableau and SAS)
  • Uses data to generate insights around Key Performance Indicators, competitive landscape, and customer trends
Candidate Info
2
years in
workforce
11
months
at this job
BA
Economics
24

Marketing Business Analyst II

  • Conducted profit and loss analyses on multiwall kraft paper. Result: Developed strategies and tactics with sales team to improve profit margin to no less than 20%
  • Commercialized high performance multiwall kraft paper and recycled lightweight paper. Developed website www.fibreshield.com with ad agency. Result: new product launch was nominated as finalist at the Pulp and Paper International Marketing Campaign of the Year in 2009
  • Managed multiwall kraft paper (a $150 MM business) and recycled lightweight paper. Developed marketing plan and implemented strategies for global and U.S. multiwall paper, recycled lightweight paper and grease resistant paper. Result: Gained 20% market share and profit margin of 32% from 2010 to 2012 on multiwall paper, launched marketing campaign to introduce recycled lightweight paper to quick service restaurant sectors with ad agencies and lead generators, obtained buy-in from upper management to develop grease resistant paper.
  • Developed new product: grease resistant paper for the food industry. Result: developed process for developing products, conducted alpha tests on grease resistant paper
  • Designed and conducted customer survey report for Paper Sales. Result: 95% of customers responded to the survey and indicated improving the product quality specifically multiwall paper
  • Organized High Performance Multiwall Customer Forum in 2011 and 2012
  • Led team to produce television segment with production company for Green Earth Journal program
Candidate Info
16
years in
workforce
5
years
at this job
BS
Bakery Science And Management
MA
Marketing
25

Sales and Marketing Business Analyst

  • Launched new product line that increased profits by $38.5M and surpassed sales goals by 30%.
  • Assisted in the implementation of technology solutions for the Finance Department.
  • Collaborated with the customer account managers to document business requirements, implementation strategies, marketing initiatives and goals.
  • Documented requirements for a Siebel project to stakeholders, facilitators, and partners.
  • Reported on monthly sales and marketing operations. Review sale reports and market research addressing retail pricing using competitor's data.
  • Implemented Siebel reporting to track marketing expenses by customer, brand and activity.
  • Designed report variations using Powerplay software to create cubes of data to display and arrange sales orders by customer.
  • Interpreted and validated depletion data by outlet by month, identifying trends and insight information to achieve team goals.
  • Designed customer price lists and maintained sale forecasts by customer.
Candidate Info
14
years in
workforce
7
years
at this job
AA
Associate of Arts
BA
Politics & International Relations
26

Marketing Business Analyst

Joint impact of Marketing and Network Performance on AT&T's acquisition and retention of wireless customers

  • Identified and extracted relevant data from large data sets using data reduction and mining techniques.
  • Performed statistical modeling and data analysis using SAS to understand customer characteristics.
  • Proposed ways to expand modeling efforts and forecast customer behavior.
  • Identified patterns and trends in data plan usage of AT&T's i-Phone(TM) subscribers vs. other smartphone subscribers.
  • Analyzed the customer profile of the existing i-Phone(TM) subscribers and their monthly profit contributions.
  • Studied market trends in competitors' smart phone data plan rates and promotions.
  • Proposed marketing strategies to mitigate any adverse impact of loss of i-Phone(TM) exclusivity.
Candidate Info
4
months in
workforce
4
months
at this job
BA
Electrical And Electronics Engineering
MS
Electrical And Computer Engineering
MBA
Marketing Research & Business
27

Sales & Marketing Business Analyst (otc and Ptp)

Area of responsibilities: team member of Programme Arrow, a Group- wide efficiency improvement project (SAP implementation).

  • Area of responsibilities: team member of Program Arrow, a Group-wide efficiency improvement project (SAP implementation)
  • Defined, translated and configured business process requirements into SAP standard processes
  • Contributed to and participated in specified implementation program activities for system improvement opportunities
  • Assisted business managers to identify on-going system improvement opportunities that will maximize business efficiency and effectiveness
  • Assisted with project management activities related to improvement initiatives, including planning, design, documentation, change management and user training
  • Assisted business managers in providing reports and analysis requirements for users, including compilation of specifications
  • Assisted in management of helpdesk function to monitor and action system support problem and identifying potential improvement initiatives
  • Assisted with user acceptance testing
Candidate Info
13
years in
workforce
1
year
at this job
HS
Performing Art
BA
Bachelor of Arts
MA
Master of Arts
28

Marketing Business Analyst

  • Accountable for timely and successful project management including the coordination of multiple teams and the preparation of project charters, plans, and schedules.
  • Assisted in the design and development of functional web pages for corporate internet and intranet.
  • Developed training/mentorship program for division interns.
  • Brainstormed and implemented internal marketing campaigns and promotions for Agency/Field employees.
Candidate Info
4
years in
workforce
1
year
at this job
BS
Campaign
MA
Master of Arts
29

Senior Marketing Business Analyst Contractor

  • Experienced technical and analytical in-house IT resource for supporting a variety of in-house and vendor software systems.
  • Responsibility is to develop and document existing or proposed online systems based on in house client requirements communicated from the directors of these systems.
  • Vendor systems supported was the Epicure ERP manufacturing system.
  • Developed SQL Server 2008 SSIS packages to import the data files into the Inventory Scheduling
  • Developed SSAS 10 BI Sales Reports for the US and Canada based on product and year parameters. Developed a web dashboard using objects like block and Data prompts with static tab pages and prompt pages. Added charts with variables to link behaviors between filters and data objects.
  • The other major project was building inventory intake web forms built upon a ASP/C#, Javascipt, XML and CSS and to print out the reports using SSRS matrix tables objects.
  • Took in inventory data for inventory auditing purposes in reporting the data using Crystal Reports 11.3 plus web intelligence in sub-detailing by regions-country-locations.
Candidate Info
14
years in
workforce
3
months
at this job
BA
Economics
MA
Computer Science
Computer Science
30

Web Marketing Business Analyst/designer

  • Design and execute the ecommerce marketing strategy across multiple marketing facets (websites, surveys, testing, market research, etc.)Managed the delivery of a quality consumer web messaging solutions. Collaboratively led high-producing, cross- functional teams. Responsible for project management and product management focused on consumer digital experience. Responsible for project/solution infrastructure, software, services, change management, data migration, workflow optimization and training. Effectively worked with global teams in managing multiple projects. Delivered project on-time and under-budget.
  • Developed creative internet content to enhance customer experience
  • Drove traffic using organic SEO; tracked campaign effectives by using Omiture analytic tool
  • Cultivated purchase conversion in ecommerce layout utilizing comprehensive marketing strategies
  • Ensured quality and consistency of web content adhered to corporate policies and procedures
  • Creatively designed web graphics aligned with corporate brand standards
  • Managed marketing vendor for creative development projects
Candidate Info
13
years in
workforce
6
months
at this job

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