Marketing Business Analyst Resume Samples - Page 2

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Marketing Business Analysts develop marketing plans for companies by gathering data and analyzing market trends. Essential job duties include creating surveys, determining consumer preferences, evaluating feedback, generating reports, detecting profitable markets, and proposing solutions to increase profit. Based on our collection of resume samples, the ideal candidate should demonstrate analytical thinking, research skills, report writing expertise, time management, teamwork, and effective communication. Employers select resumes displaying a degree in marketing or business and previous experience in consulting services.

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11

It/marketing Business Analyst

Financial service provider, loan and retail banking.

  • Managed concurrent projects for marketing and IT related to retail banking and loan product implementations
  • Led Marketing and IT teams during product campaign process to create customized letters for all the client-base
  • Provided technical consulting and alternatives to retail banking system features and implementation
  • Defined and followed up on test plans and scenarios with QA. Extensive use of MS Access, SQL and Touché
  • Significant achievements include: 4-month term project for online and voice opt-out implementation, marketing customer retention campaign meant to reach out most of the loan client-base
Candidate Info
7
years in
workforce
2
years
at this job
BS
Mechanic-electrical Engineering
MA
Information Systems
12

Senior Product Marketing Business Analyst

Analyzed marketing requirements to create use cases, functional requirements, and test cases.

  • Interviewed subject matter experts and product stakeholders to reformulate functional requirements.
  • Developed new requirements based upon telecommunications knowledge and experience.
  • Consulted with team members to structure, organize, and document both product marketing and service lifecycle requirements in IBM Rational Requisite Pro 7.1.1.
  • Traced Customer requirements using Requirements Traceability Matrix.
Candidate Info
8
years in
workforce
5
months
at this job
BS
Computer Information Science
MA
Master of Arts
MS
Information Technology
13

Marketing Business Analyst

Analyzed competition to strategically figure out market penetration.

  • Analyzed sales activities, organizations, customer pricing, marketing campaigns and competitors in detail with graph, charts and explanatory trends. Worked with data sets to generate insights on new corporate initiatives.
  • Developed research projects for various company issues and integrated market research information into company's system to develop new leads.
  • Annually carried out customer satisfaction surveys and compiled results into detailed reports. Analyzed issues, and developed insights to improve business initiatives.
  • Worked with data sets and applied qualitative and quantitative market research techniques. Applied marketing analytics and customer profitability analysis.
  • Successfully completed Capstone Research Project on "What is the relationship between perceptions of gun control and perceptions of crime rate? Comparison of residents' perceptions of village of Skokie vs. Carbon Hill, IL?"
  • Prepared a Strategic plan as an Academic project for The Citizens Foundation a charitable organization with a motive to educate children who are less privileged.
Candidate Info
3
years in
workforce
3
years
at this job
MS
Public Service Management
MA
Marketing
14

Marketing Business Analyst Intern

  • Updated and followed through with delegated tasks to ensure progress to deadlines
  • Monitored and reported social media activities for improvements and reports to management
  • Disciplined program management to ensure flawless delivery within our timeframe and budget
  • Conducted creative approaches to drive ideas and consensus among cross-functional stakeholders
Candidate Info
4
months in
workforce
4
months
at this job
AA
Associate of Arts
BA
Advertising / Public Relations
15

Marketing Business Analyst

Maintained customer service levels according to company standards exceeded performance expectations

  • Worked directly with Ford dealerships to ensure processes and programs were being utilized to full potential
  • Assisted with customer incentive programs; accurately and efficiently responded to dealers inquiries
  • Utilized Intellitrac, FMC360, FMCDealer, and Host on Demand Client to respond to internal and external dealer inquiries within Ford
  • Understood, adhered to, and supported, all [company name] and Client - Quality Systems and initiatives
Candidate Info
3
years in
workforce
8
months
at this job
BS
Business Administration, Management
16

Marketing Business Analyst

Analyzed demographics using the bank's Consolidated Data Warehouse (CDW); ran ad-hoc marketing inquiries using Impromptu

  • Developed and maintained reporting tools to test marketing demographics for new and existing accounts
  • Assisted with conversion from CDW to Enterprise Data Warehouse (EDW) after merger between NationsBank and [company name]; managed final conversion roll-out to clients
  • Demonstrated EDW model bank inquiry tool to upper management
Candidate Info
12
years in
workforce
2
years
at this job
AS
Criminal Justice
Marine Biology And Zoology
17

Marketing Business Analyst

Responsible for driving growth of the US [company name] brand with annual revenues exceeding $455M

  • Led strategic marketing campaign to grow market share in Western United States by increasing penetration and buy rate of authentic Mexican consumers through geo-targeted advertising and distribution
  • Created a division-wide tracker to analyze the performance of the macro Mexican Category landscape including
  • Utilized AC Nielsen to aggregate and analyze information to inform strategic marketing pivots including price
Candidate Info
4
years in
workforce
2
years
at this job
BS
Supply Chain Management
MA
Marketing
18

Senior Marketing Business Analyst

  • Provided strategic marketing expertise to the Vice President of Brand Activation.
  • Analyzed customer trends and identified opportunities within customer segments.
  • Tracked results of national, brand-wide promotions and special events and synthesized findings into recommendations for the testing of new models and marketing tactics.
  • Researched marketing alliances and assisted in the strategic framework of partnerships.
  • Monitored and reviewed department's $10 million budget.
Candidate Info
10
years in
workforce
1
year
at this job
BBA
Marketing And Finance
MBA
Marketing
19

National Accounts Marketing Business Analyst

Provided ad hoc analysis to the Divisional Controller for its use in Personnel and Financial reports.

  • Assisted in the development and coordination of the annual budget plan.
  • Reviewed Accounts Payable and General Ledger Detail Reports monthly to prepare any necessary journal entries.
  • Monitored payroll, benefits, travel and other expense reports.
  • Recommended system enhancements to Information Technology to improve the accuracy and timeliness of commission processing.
  • Responsible for on-line commission processing including calculating manual adjustments and updating account assignments for all National Accounts Marketing Executives.
  • Worked with Human Resources and National Sales Offices to maintain current personnel files on all National Accounts Marketing employees.
  • Computed Client Rebates based on account's revenue and volume.
  • Calculated year-end bonus payments and coordinated disbursement with Payroll.
Candidate Info
6
years in
workforce
2
years
at this job
BS
Business Administration
20

Marketing Business Analyst

Data mining with SQL tool within the AS400 database to create reports in support of evaluating marketing program expenditures and promotional sales program performance as well as other ad hoc analytics.

  • Creation of a standardized pricing methodology and a reporting tool to ensure accurate margins and documented pricing. Since my involvement, gross profit has increased 1% due to a 20% decrease in billing errors from pricing discrepancies made between published and system pricing.
  • Key contributor to the sales/inventory function, was brought into this role to help reduce out of control inventory levels and to provide tools to more proactively monitor levels against plan.
  • Preparation of quarterly budget reports for submittal to ECHO Corporate.
  • Creation of dashboards to quickly evaluate individual customer sales against promotional/co-op spending.
  • Signature dealer support: I have created/maintained a complex reporting process that has successfully driven sales in this vitally important customer segment.
Candidate Info
20
years in
workforce
7
years
at this job
BS
Biology With Medical Technology Emphasis
MA
Generalist

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