Managing Editor, South American Content Factory, São BERNARDO DO CAMPO BRAZIL
Developed multi-channel communications plan for two new vehicle launches
- Wrote press releases, presentations, infographics and coordinated photo/video shoots to promote vehicles in Brazilian and global media
- Promoted content and products at media drives, launch events and auto shows
- Translated press releases, briefing books, presentations, new product guides and internal documents from Portuguese and Spanish into English
- Facilitated communications between Ford Brazil team and other global communications teams, as well as with non-Portuguese speaking executives and media at events
- Created web pages and posting content (1,200 photos & 200 stories) on Ford SA's media.ford.com pages
- Provided exceptional customer service to journalists and consumers related to media.ford.com and Ford products
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Managing Editor
Edited story content for all sections of the online publication.
- Assigned stories to contributing writers and managed the schedule for story deadlines.
- Wrote stories regarding pop culture and music topics.
- Researched story ideas and pitched topics to editor-in-chief.
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Managing Editor and Regional Analyst
- Effectively managed cross-functional analyst and political science teams on research and analysis assignments pertaining to cyber security and risk in India and China.
- Served as Managing Editor reviewing, revising, and editing substance and copy for more than 100 weekly and long-term products ranging from regulatory to security analyses.
- Developed marketing strategy and developed company's business network and served as company representative at major conferences, presentations, and events.
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Web Content Strategist and Managing Editor of The Information Blog
Project lead for redesign of public-facing website which subsequently won a 2013 Web Marketing Association award
- Develop and execute a content strategy with a focus on boosting organic SEO results
- Create innovative recruitment campaigns to increase applications for prospective students
- Managing Editor of The Information, a blog about the information science topics and research conducted at the iSchool
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Managing Editor/development Magazine
Expanded the editorial tone and strategic direction of a quarterly print and online publication by conceiving, editing and generating more engaging content in subject areas of relevance to the target audience.
- Redesigned layout, editorial guidelines, graphic elements and style guides that resulted in 20 percent increase in readership over a three-year period.
- Challenged freelance and byline writers to deliver more in-depth articles and graphics to convey storylines; writing, editing and proofreading of columns for grammar consistency, formatting and style.
- Editorial management and oversight of content from byline authors and internal departments to ensure quality and timely delivery of articles, photos and graphic elements.
- Writer and editor of creative content for the online magazine, weekly e-newsletter, press releases, headline and summary copy for the research sections of the NAIOP website.
- Technical editor of research reports and whitepapers on a diverse range of business and industry topics, working closely with consultants, subject matter experts and academicians to translate technical information to laymen and media audiences.
- Staff liaison to editorial board, national sustainable development and research committees and Distinguished Fellows.
- Facilitator of annual meeting of national research directors in the commercial real estate sector.
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Managing Editor, Designer, Author, Scribe
- Transcribed audio files.
- Typed dictated interviews.
- Executive editor, contributing author and ghost writer.
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