Executive Producer / Interactive Project Manager
Responsible for the coordination and production of commercial graphics, tapeless
tagging and project management of digital asset management web development
- Staffed all projects based on client and project needs.
- Responsible for the profitability of all projects.
- Negotiated rates for freelance employees.
- Managed the day-to-day production and client needs of each project.
- Managed team of developers for digital asset management web application.
- Anticipated client needs to ensure project was completed on time and under budget.
- Participated in the overall operations of the company.
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Interactive Project Manager
- Responsibility for managing daily activities of development and creative teams through project lifecycle.
- Managed multiple development projects from inception through execution including negotiation of scope, cost estimation and coordination of resources and timing.
- Generated marketing and event sites to support client on-line and off-line campaigns, providing a solid brand experience.
- Communicated proactively with client and stakeholders including expectation management and the early identification of dependencies and potential complications to ensure client satisfaction.
- Coordinated and drove all cross-discipline efforts including information architecture, creative, media, technology and quality assurance.
- Responsibility for deployment of site updates – worked with programmers and Client Release Manager to update multiple testing environments. Managed User Acceptance Testing process.
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Interactive Project Manager
Manage digital marketing projects involving web design, development, and analytics reporting.
- Create accurate project scope, timeline, budget and technical requirements documents.
- Work closely with team of designers to ensure creative materials align with project goals.
- Lead monthly analytics reporting by creating monthly reports and finding new analytics tools.
- Design and develop 21 WordPress template sites for new sales initiative targeting small business.
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Interactive Project Manager
- Managed interactive projects for pharmaceutical companies.
- Responsible for managing projects with operating budgets up to $1M.
- Prepared project estimates and statement of work documentation.
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Interactive Project Manager
- Managed digital campaign production for all clients (20+) and lead a full-time Interactive Team plus various freelancers
- Oversaw execution of an average 30 Interactive projects at any given time, including: website design, development, and maintenance; social media campaigns; email campaigns; online display ads and landing page production
- Worked with Interactive Director to advise Account Services and Creative in regard to digital campaign strategy, implementation and production
- Assessed job requests to implement a suitable work flow by creating a timeline, dividing workload among team and scheduling to stay within budget and time constraint
- Liaised between Account Service and Interactive team throughout work process to ensure a quality end product agreeable to all
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Interactive Project Manager
- Developed and executed a robust Electronic Marketing strategy which includes digital marketing, social media marketing, interactive project management, and email marketing components
- Maintained project schedules, Statement of Work and cost estimates for interactive marketing related projects
- Oversee a comprehensive social media strategy which builds timely online commentary and discussion via social networks, blogs and other newly emerging technologies
- Managed company website hosted by external vendors - management responsibilities include site requirements, issue resolution, web site enhancements, assessing scope and budget
- Developed and implemented solutions on ways to improve overall performance of company web sites through user acceptance testing
- Developed social networking strategies to generate brand awareness and improve CRM
- Provided website analytical reports from WebTrends and Google Analytics used to measure web traffic and improve site usability
- Managed a team of two which includes assisting with career goals and providing leadership and direction
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Assistant Media Planner, Assistant Account Executive, Jr. Interactive Project Manager
- Selected for an executive, fast-track program from a pool of 200 college seniors nationwide
- Targeted nationwide ad placement for IBM’s e-servers, Alliance, and Small Business campaigns
- Managed merchandizing credits and added-value opportunities from media
- Tracked leads generated from interactive advertising
- Opened scope of work and managed project for IBM’s e-business site’s search engine optimization (SEO)
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