Digital Account Manager Resume Samples

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Digital Account Managers handle multiple client accounts and coordinate client services teams. Common duties listed on a Digital Account Manager resume sample are managing integrated communication campaigns, coordinating creation and support teams, providing client service, researching digital markets, and making sure services are delivered in time. Employers select candidates demonstrating communication and marketing expertise, creativity, results orientation, computer literacy, teamwork, and presentation skills. Successful resume examples showcase a Bachelor’s Degree in public relations or communication. Digital Account Managers are also trained in computer science, advertisement, and marketing.

For more information on what it takes to be a Digital Account Manager, check out our complete Digital Account Manager Job Description.

1

Digital Account Manager

Scaled-up campaign budget by 50.68% by implementing advance analytics (event tracking, conversion funnel)

  • Achieved 17% improvement in email campaign leads by testing subject lines, lead forms fields, & scheduling
  • Increased account size by 45.05% by implementing dynamics campaign optimizer list & lateral campaign
  • Initiated search, email, and display campaign with KPIs like leads, application and acquisitions
  • Contributed in sales pitches & trained interns to manage search marketing projects after company's acquisition
Candidate Info
4
years in
workforce
7
months
at this job
BA
Finance
MA
Management
MBA
Marketing
2

Digital Account Manager

Leading digital & directory marketing organization focused on Search Engine Optimization (SEO), social media, digital & display

  • Managed budget totaling more than $30 million for clients with success of generating a 26% conversion at point of purchase along with 240% ROI for clients.
  • Led team to increase client brand awareness and created brand based strategic marketing plans utilizing fully integrated digital
  • Developed annual account plans that meet revenue growth and profit margin targets for clients such as Firestone, Bridgestone, and AAMCO Transmissions and Total Car Care.
  • Managed client related expenses as budgeted while meeting client service level commitments.
  • Liaise internally with all internal agency departments (production, ops, media, strategy, etc.) to meet project requirements.
  • Provided clients with optimal online digital programs and identify revenue opportunities within the client base.
  • Introduced and position DAC's Digital Products and service offerings and work with the client's to propose digital opportunities around SEM, SEO, and mobile app development.
Candidate Info
10
years in
workforce
9
months
at this job
BS
Marketing & Corporate Sales
MA
Marketing
3

Digital Account Manager

Lead development of media planning schedules that aligned with network opportunities and client objectives for growth, profitability, and competitive market positioning for nearly 20 sites. Maintained client relationships with the goal of driving cooperative efforts in campaign development and new business. Identified and pursued new business opportunities. Evaluated campaigns against market and competitor trends, adjusting to ensure optimal performance. Designed media presentations. Managed Sales Assistant.

  • Generated revenue through Cross-Platform Media Sales
  • Developed proposals to meet client objectives, while increasing Engagement and Brand Awareness
  • Managed workflow between internal teams to execute campaigns.
  • Supervised and developed Sales assistants. Mentored 5 into higher roles.
  • Managed 15+ Accounts daily.
  • Delivered 10% growth in new business year over year, for a total of 50% revenue growth from 2006 to 2014.
  • Billed more than $30 million in 2012.
Candidate Info
9
years in
workforce
9
years
at this job
BA
Mass Media Arts
MA
International Business
4

Digital Account Manager

Managed all accounts for ten sales representatives; this includes being the point of contact for all agencies and clients associated to the accounts

  • Monitored the digital advertising campaigns using ad servers and analytic programs, while having a sharp focus on effectiveness from an ROI perspective
  • Provided reporting for all digital advertising campaigns using key industry metrics on a weekly basis
  • Optimized all live digital advertising campaigns on a daily basis; this includes daily communication with the ad networks and publishers and daily campaign performance comparisons to industry benchmarks
  • Upon campaign completion, upsell product offerings to clients in an effort to see revenue
Candidate Info
5
years in
workforce
11
months
at this job
BS
Marketing
5

Digital Account Manager

Managed digital marketing campaigns with budgets from $100K to $5MM for Walt Disney Studio Distribution, Disney Internet Media Group, DreamWorks Pictures and ABC Domestic Television

  • Implemented consistent brand messaging for Disney campaigns across display, social and search
  • Led creative approval process between the client, creative agencies, rich media vendors and publishers
  • Developed benchmarks for weekly campaign reporting and created in depth post analysis reports
  • Led multiple digital teams to audit over 1,500 invoices and $80 million in outstanding payables
  • Monitored campaign delivery and worked with publishers to resolve reporting discrepancies
  • Trained and mentored 4 account managers and 1 billing specialist who was a direct report
Candidate Info
8
years in
workforce
5
years
at this job
BA
Theatre Arts
MA
Business Administration
6

Digital Account Manager

Assisted in generating over 2 million dollars for the Southwest, Northwest, Southeast, Mid-West, and Northeast Account territories

  • Executed digital sales proposals by providing all online pricing for assigned territories
  • Led the day to day sales process as the first point of communication for all sales management issues
  • Optimized campaign performance by analyzing reporting and recommending changes to the client
  • Managed relationships between multiple parties including agencies, clients, and internal contacts
  • Restructured company wide digital revenue forecast to depict a more accurate fiscal report
Candidate Info
6
years in
workforce
2
years
at this job
BA
Advertising / Public Relations
Economics
7

Digital Account Manager

Managed over $7.3 million of annual advertising budgets for large business clients

  • Led Social Media Strategy to improve paid search efforts through Facebook and LinkedIn
  • Restructured several accounts that resulted in an 88% increase in lead generation and a 23% decrease in cost per lead
  • Defined KPI goals for all 31 clients and developed digital strategies based on these goals
  • Built monthly reports for 31 clients and provided insights to develop future strategies
Candidate Info
12
years in
workforce
7
months
at this job
BBA
Management And Organizations
8

Leeds UK - Digital Account Manager

Handled digital budgets across 10+ clients of $3mm+

  • Planned and bought digital display activity mainly focusing on direct response tactics to ensure ROI levels were at the highest level possible
  • Analysed data & results to ensure campaigns were being constantly optimized for success
  • Generated weekly, monthly, quarterly reports and wrap up presentations
  • Acted as the client contact for all digital campaign elements e.g. PPC, SEO, Social & Affiliates therefore sound knowledge of all channels was developed
  • Managed and developed a team of two assistants, who both then moved on to become planners within 10 months
Candidate Info
8
years in
workforce
2
years
at this job
BA
Media & Popular Culture
9

Digital Account Manager

Prepared preliminary materials for clients, including proposals and presentations as well as forecasts of campaign KPIs

  • Managed several simultaneous campaign launches across spread of platforms efficiently within tight deadlines
  • Directed implementation of online advocacy and communicated campaigns through multiple marketing deliverables and benchmarks
  • Acted as primary liaison cross-departmentally for digital creative, providing clear communication of expectations and timelines to allow for smooth workflow and achieved expectations
  • Designed campaign reports for clients based on analytical research of campaign performance and metrics
  • Trained staff on new advertising campaigns on Amazon products by serving as Subject Matter Expert (SME) for East and West
Candidate Info
9
years in
workforce
11
months
at this job
BA
Psychology And Social Behavior
10

Digital Account Manager

Managed book of business worth over $3.5 million dollars in direct revenue Chicago, IL

  • Created and executed digital media plans for CPG, telecommunications and finance clients
  • Monitored campaign delivery on daily basis and provided client recommendations for up sells and re-allocations
  • Compiled and presented mid and post-campaign reports for clients
  • Provided sales support for Account Executive team
Candidate Info
6
years in
workforce
5
months
at this job
BA
Journalism
Journalism

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