Crm Manager Resume Samples - Page 2

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CRM Managers are responsible for handling customer relations. Typical job duties seen on a CRM Manager resume sample include monitoring customer satisfaction, training customer service representatives, improving customer service, interacting with customers, promoting the company's products and services, and reviewing customer evaluations. Based on the most successful resume examples, these professionals should demonstrate customer service skills, sales orientation, telephone etiquette, fast thinking, attention to details, and leadership. Most CRM Managers hold a college degree in a relevant field like marketing or business management.

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11

CRM Manager

Conducting JAD sessions with marketing team, User Community representatives from 3000 store Users and CRM Scrum Teams to understand the Business requirement.

  • Proposed process improvement and technical solutions to meet Business requirement. Managing the time and budget for the monthly releases, following Agile Methodology (SCRUM).
  • Provide communication about the project progress, funding, release timeline etc. to the leadership team. Managed the Release from initiation to deployment and supported post deployment issues across various teams.
  • Provided solutions to integrate Salesforce Sales Cloud with Siebel. Designed data load from Siebel to Salesforce using data loader and Apex data loader. Designed high level customized visual force pages using extension controllers, custom controllers and standard controllers.
  • Provided recommendation for Business process improvement and technological solution to stakeholders and created Service Level agreement for fulfilling the Business requirement for SaaS implementations.
  • Rolled out CRM application in 3000 stores in 2 phases. Resulted in wide opportunities to store employees for leveraging the lead creation and tying up to the agreements.
  • Worked closely with the stakeholders and various teams to resolve risks and issues related to release.
Candidate Info
14
years in
workforce
4
years
at this job
BA
Technology
MA
Technology
12

CRM Manager

Motivated and supervised an outbound CRM call center staff of 50.

  • Managed the customer relationship by providing service and support and ensuring 100% total customer satisfaction.
  • Monitored team and individual performance against sales goals.
  • Motivated the team, recruited, interviewed, hired and train perspective employees.
  • Improved results and enforced productivity standards.
  • Responsible for tracking and meeting call productivity metrics and timeframes.
  • Developed and coached staff to meet service and sales objectives.
  • Maintained high levels of morale, energy and motivation.
  • Conduct performance reviews, coach and counsel associates.
  • Managed, tracked and monitored all Call Center goals and prepared reports to improve the management and oversight of call center.
  • Monitored the outcomes of daily calls; perform forecasting and analysis of call trends.
Candidate Info
5
years in
workforce
2
years
at this job
BA
Business Studies
BA
Business Administration
13

Marketing / CRM Manager

Developed, implemented and evaluated merchant Private Label Credit Card acquisition/activation marketing strategy, in conjunction with Client Relations, to improve merchant relationships and insure excellent service and profitability. Worked with merchants and sales staff to determine appropriate strategy and tactics for each merchant to increase PLCC and overall sales, and execute direct marketing campaigns for acquisition, activation, retention and rewards programs. Supervised, mentored and provided recognition and retention of CRM analysts, locally and offshore.

  • Managed all marketing and customer collateral of 4 credit card launch teams.
  • Represented Sales and Marketing Department in loyalty platform implementation and development project, to define business requirements, loyalty capabilities and future needs.
  • Designed, managed and analyzed customer rewards programs.
  • Managed analysis of campaigns to report ROI and improve performance.
  • Improved merchants' ability to market for credit and non-credit portfolios by directing and presenting customer insights and segmentation based on demographic, behavioral and survey data.
  • Conceived and managed 10-plus pre-approved campaigns including launches of automated processes with cross-functional teams.
Candidate Info
11
years in
workforce
4
years
at this job
BA
Anthropology
MS
Applied Statistics
MBA
Master of Business Administration
14

CRM Manager

Lead and manage online and offline direct to consumer marketing efforts through customer centric programs driving customer acquisition, retention, and profitability.

  • Developed integrated communication strategies managing 100M+ customer touch points via email, print, and point-of-sale.
  • Executed multi-channel programs generating over $30M in incremental sales leveraging customer segmentation and predictive models to maximize lifetime value. Campaign types include lifecycle (welcome & reactivation), trigger, promotional, events, and cross-sell.
  • Conducted A/B tests to identify most profitable customer segments, effective offers, and relevant/compelling content to maximize campaign response and ROI.
  • Partner with Marketing Analytics on evaluating campaign results, identifying key insights to drive performance and ongoing optimization. Ensure timely communication of results to internal stakeholders and vendor partners including go-forward strategic recommendations.
  • Effectively manage multi-million dollar marketing budget including planning and forecasting.
Candidate Info
18
years in
workforce
1
year
at this job
BBA
Marketing
15

Category Manager, E-commerce Manager and CRM Manager

Planned and managed sales promotion for Department Stores, Duty free shops and E- commerce

  • Presented comprehensive marketing reports based on sales
  • Conducted extensive competition research analysis
  • Analyzed and managed promotions, events and VIP program
  • Produced marketing report based on sales result
Candidate Info
2
years in
workforce
1
year
at this job
BA
Language And Literature
MBA
Master of Business Administration
16

CRM Manager

Addressed and monitored sales performance and customer service deficiencies

  • Created CRM initiatives to secure customer loyalty and retention rate
  • Implemented customer service surveys and increased satisfaction level
  • Recruited and trained employees
Candidate Info
3
years in
workforce
3
years
at this job
BA
History And Sociology
MBA
International Luxury Brand Management
17

Crm Manager

Lead customer relationship management (CRM) platform consisting of $11 billion in sales across all business units including sales, marketing, trade, outside brokerage companies for segments: meat, bakery, and beverage

  • Management of pipeline with 15,000 sales opportunities, reports, multiple projects, and 50+ campaigns
  • Tracked visibility of top national sales opportunities and RFPs through CRM tool to improve strategic selling process
  • Routinely advised internal leadership teams of field sales weekly performance, trends in opportunity pipeline and drove change management initiatives to improve compliance
Candidate Info
7
years in
workforce
10
months
at this job
BS
Accounting
MS
Food Safety
18

Crm Manager

Provided functional expertise in database marketing and creative development strategy, analytic tools, & techniques to guide advertising and merchandising.

  • Led Direct Mail and Email creative strategy, target list pull strategy, and concept. Negotiated pricing for data entry vendor, database vendor, and direct mail print jobs.
  • Took loyalty program from the ground up converting over to a data entry vendor and CRM Marketing database (WebDecisions).
  • Acted as liaison between vendors and IS/IT for smooth transition to new database and data entry vendor.
  • Remained main contact for all vendors inclusive of data entry, database, and print.
  • Managed temporary staff and vendors to guide in CRM strategy and loyalty goals.
Candidate Info
10
years in
workforce
1
year
at this job
BS
Bachelor of Science
MS
Marketing
19

CRM Manager

Analyzed business development processes, recommended re-alignment of company sales strategy and resources, and documented revised sales process.

  • Project Manager for a major telecommunications company - managed a team to implement Vantive (Now PeopleSoft CRM) call center, including integration to legacy order systems, switches, 3rd party credit checking system, 3rd party timecard system, and 3rd party banking system.
  • Project Manager/Lead Functional Requirements Analyst for a major telecommunications company, managed a team to redesign process and implement a revised customer management strategy, encompassing six (6) sales channels. Re-designed process to fit six different channels into one process using Vantive (Now PeopleSoft CRM).
  • Business analyst for a major long-distance communications company, managed the development of a prototype, custom sales order creation and staging solution. Implemented using Vantive and Oracle and legacy pricing system.
  • Business Analyst for a global leader in internet communications solutions, managed the design, development, and implementation of a custom browser-based CRM system based on Vantive (PeopleSoft CRM).
  • Project Manager for a rapidly growing cellular communications company, managed the integration of a CRM system (Vantive) to an enterprise resource management system (Oracle) which radically improved sales order submission time.
  • Business Analyst for an integrated telecommunications services provider, managed the business analysis, specification development, and modification planning of an existing order management system so that it would accommodate ordering a new product line.
Candidate Info
22
years in
workforce
2
years
at this job
BS
Chemistry
MS
Industrial Administration
20

REGIONAL DEALER GROUP ADVERTISING & CRM MANAGER

I am currently serving the dual role of managing both Kubota's Dealer Group Advertising program as well as its corporate Customer Relationship Management (CRM) program. Total budgets exceed over $15 million annually.

  • Expanded Kubota's Tier 2 Dealer Group Advertising Program from 33 to 54 dealer groups during Q1 2015, averaging 88 percent dealer participation (over 600 dealers) and covering over 70 percent of annual retail sales nationwide while improving both dealer and regional satisfaction levels.
  • Supervising two regional advertising agencies and two direct reports internally within Kubota
  • Quick-started a CRM program stalled by compliance/directional issues and now driving the program to full utilization (direct mail, email, web, social media, etc.) at both corporate and dealer levels
  • Currently installing a new campaign tool to provide much needed marketing automation capabilities
  • Initiated CRM database segmentation, program design and reporting enhancements to ensure improved compliance, efficiency, analysis, reporting and expansion capabilities
Candidate Info
18
years in
workforce
10
months
at this job
BS
Business Administration
MBA
Master of Business Administration

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