Senior Content Strategist
Built Content service offering from the ground up for Internet start-up, including formulating strategy, writing/editorial processes and deliverables.
- Created website content, SEO strategies and edited websites, for projects generating revenue up to $2 million.
- Directed content and copy creation for both client and internal projects.
- Interviewed, hired and trained copywriting staff.
- Developed strategic partnerships for content generation and syndication.
- Worked with User Experience practice for client projects, to test the ease-of-use of websites. Gathered information from usability tests and focus groups.
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Content Strategist and Creative Lead
Led creative project team in the ideation, design, development, launch and ongoing maintenance of award-winning consumer websites
- Used primary and secondary marketing research to refine and optimize WaltDisneyWorld.com's promotional ad unit placement strategy
- Directed design of complex experiences and interactions in support of marketing, advertising and transactional initiatives
- Managed and maintained relationships with business clients and brand stakeholders
- Collaborated with other disciplines including technology, production and product management
- Developed and maintained key deliverables including content plans/calendars, creative briefs, content indices, page inventories, metadata documentation and facet maps
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