Account Planner Resume Samples - Page 5

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Account Planners ensures that the creative work produced by a company not only fits that company's brand but that it is also strategically focused to meet the needs of the consumer. Skills highlighted on sample resumes of Account Planners include investigating inventory opportunities, negotiating reorders in order to drive sales, and managing weekly status calls with District Managers to review inventory issues. Most Account Planners can list academic backgrounds in Liberal Arts on their resumes, as well as experience with subjects like psychology, sociology and cultural anthropology.

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41

Account Planner & Executive

Conduct thorough research used to develop insightful and highly actionable customer
insights and buyer personas.

  • Manage the discovery processes needed to aid in finding a client's key differentiated
  • Develop strategic and creative content strategies used within the go-to-market plans and based on extensive research.
  • Develop and maintain marketing budgets negotiated with the client and used for day-to- day, month-to-month, and quarterly goals.
Candidate Info
3
years in
workforce
2
years
at this job
BBA
Marketing
MA
Advertising
42

Account Planner

  • Manage client promotions to meet marketing objectives
  • Develop sales proposals, advertising schedules, and financial budgets
  • Manage research, network programming, advanced media, sports and promotions
  • Prospect new clients via direct mail, television/radio/newspaper/print monitoring and
  • Monitor competitive media spending for current clients
  • Maintain detailed reports on all added value, promotions and entertainment campaigns
Candidate Info
12
years in
workforce
3
years
at this job
43

Account Planner - Home Theater

Develop web analytics reporting to support Web Teams.

  • Manage/Develop category A/B Testing ideas and determines success metrics.
  • Maintains Category site navigation, Search Engine Optimization (SEO), other web capabilities i.e. Reviews & Ratings, Ask & Answer.
  • Analysis of internal traffic customer trends via Digital Analytics reporting tools.
  • Responsible for competitive analysis of new functionality and industry trends.
  • Category expert for customer experience within emerging platforms.
  • Support Projects as needed
Candidate Info
7
years in
workforce
2
years
at this job
BS
Retail Merchandising
44

Account Planner (sales)

Key responsibility is creating sales proposals for business clients looking to advertise with cable. Handle seven account executives clients on daily basis using various research tools to create winning PowerPoint presentations. Key accomplishments include:

  • Successful with research tools such as Neilson, Scarborough and Griffin data to analyze key demographics, qualitative and quantitative data.
  • Built effective client schedules for on air advertising campaign and advise clients on the best networks and programs for their target market.
  • Prospected for new clients using Admall online and other research resources to increase incremental dollars for all account executives.
Candidate Info
6
years in
workforce
1
year
at this job
AS
Associate of Science
BA
Business
45

Key Account Planner/supply Chain Specialist

Analyzes product life cycle trends comparing to today's market in order to accurately forecast future demand

  • Facilitates weekly buying meeting with top executives to discuss open-to-buy budget and purchasing decisions
  • Key customer account's forecaster and supply chain contact to maintain VMI and special requirements
  • Introduces new reporting strategies that improves far east inventory control, freight cost and availability
  • Manages complete product line from market intro to phase out and controls all supply chain duties
  • Set forth clear formats of standard processes and procedures to new vendors
  • Evaluates procedures to create templates that effectively improve standard processes
  • Reviews forecast and current backlog to build safety stock levels stabilizing smooth production flow of over 150 containers per month.
  • Monitors warehouse and direct-buy customer demand by creating purchase orders/deliveries to maintain balanced target goal inventory levels of ninety-five percent or higher
  • Observes and proactively reacts to sales anomalies that could impact stock levels
  • Examines inventory reconciliation reports for discrepancies and adjust system accordingly
Candidate Info
10
years in
workforce
5
years
at this job
AS
Applied Science
46

Account Planner - Walmart Team

  • Research, develop and implement item level consumption forecasts communicating with Internal Demand Planning Organization utilizing APO.
  • Manage Customer Facing Replenishment Relationships.
  • Interface with Sales, Supply Chain, Demand Planning, Marketing and Customer Service for Promotional Activities, Modular Fills, Forecast Adjustments and new item releases providing timelines and expected quantities.
  • Prepare and Participate monthly S&OP meetings with Marketing, Sales, Supply Chain and Finance Organizations.
  • Lead Weekly/Monthly Customer Facing Supply Chain Meetings identifying, recommending and rectifying any supply or forecast related opportunities through using CPFR Forecast Policies to improve InStock Percentages and Forecast accuracies.
  • Manage Customer Warehouse and Store Level Inventory levels.
  • Manage customer lane level LT across all departments in which Philips participates (2, 10, 11, 72, 79).
Candidate Info
13
years in
workforce
4
months
at this job
BS
Marketing Management
47

Account Planner

  • Recognized client needs with product recommendations including cable, display, video pre-roll, interactive television and OnDemand products
  • Utilized research and marketing teams to build media plans for local and regional business, with goals to increase brand awareness and market share using Nielsen, Scarborough, Kantar and overall market research.
  • Advanced use of Strata to build cable advertising plans
  • Management of accounts post-sale; fulfillment through budget and contract management, on-going client communication
Candidate Info
6
years in
workforce
2
years
at this job
BS
Finance
MA
Business Administration
48

Senior Program Manager/account Planner

Plan and execute corporate incentive travel programs from start to finish

  • Purchase all program elements; inclusive of interpreting, revising, and negotiating supplier contracts
  • Communicate with suppliers on all details, logistics, pricing, and inclusions through conversation and purchase orders
  • Supervise a team that is responsible for the travel arrangements for all program participants including all hotel accommodations, air itineraries, meals,
  • Manage evolving client needs in order to provide outstanding customer service and maintain strong working relationships and client satisfaction
  • Present program updates to the Account Executive during periodic review meetings
  • Compile all necessary program information for a on-site staff and assemble all essential materials prior to trip operation
  • Act as a trip director and manager on site; traveling to many destinations around the world
Candidate Info
11
years in
workforce
5
years
at this job
Art History
Art History
49

Account Planner and Media Buyer

Create strategic performance based media plans meeting client ROI goals

  • Strategically allocate multi-million dollar quarterly budgets to maximize weekly campaign impact
  • Negotiate with national and local sales representatives locking in competitive rates for clients
  • Grow clients media presence through campaign management and performance analysis
  • Point of contact for national and local television stations regarding all traffic and tape inquires
  • Develop reporting methodologies for presentations that effectively communicate complex data in an easy to understand way
  • Utilize Core DR media management, Neilson, and SRDS for campaign tracking
  • Build industry relationships through a variety of networking events
Candidate Info
5
years in
workforce
3
years
at this job
BS
Mass Communications
50

Strategic Account Planner/sales

  • Strategically review larger clients’ current advertising/revenue budget to increase company share/revenue.
  • Coordinate and process client advertising components on daily/weekly/monthly basis.
  • Sell and upsell to current clients and/or potential customers to meet monthly goals.
  • Meet with clients and management to coordinate sales and increasing revenue.
  • Process client’s social media presence, print, and direct mail needs.
  • Liaison between marketing, sales, accounting, printing and ad services departments.
Candidate Info
18
years in
workforce
5
years
at this job
HS
High School Diploma
HS
High School Diploma

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