Account Planner Resume Samples - Page 3

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Account Planners ensures that the creative work produced by a company not only fits that company's brand but that it is also strategically focused to meet the needs of the consumer. Skills highlighted on sample resumes of Account Planners include investigating inventory opportunities, negotiating reorders in order to drive sales, and managing weekly status calls with District Managers to review inventory issues. Most Account Planners can list academic backgrounds in Liberal Arts on their resumes, as well as experience with subjects like psychology, sociology and cultural anthropology.

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21

Creative Director / Account Planner

  • Developed strategy, conducted research, created advertising and cause-related
  • Conducted qualitative and quantitative research and developed strategy for new
  • Educated and enlisted the support of the Public Relations, Media and Account
  • Produced multi-cultural campaigns based on input from the various ethnic target
Candidate Info
11
years in
workforce
3
years
at this job
BFA
Bachelor of Fine Arts
Facial Action Coding
22

Local Account Planner

Worked as a collaborative team member with our billing department to coordinate a creative upfront billing solution for a client who received $30,000 quarterly funds up front

  • Analyzes client-specific goals and obstacles to better design and facilitate a proactive multiplatform marketing solution
  • Developed effective PowerPoint presentations to create a clear vision for the client's needs and advertising objectives with the utilization of our diverse products & opportunities
  • Consulted with sales on media campaign design best practices to ensure proper execution & to meet client objectives.
Candidate Info
9
years in
workforce
1
year
at this job
BA
Communication
23

Account Planner

Served as a resource on all clients products and services, understand how each
assist in reaching client's marketing goals

  • Reviewed client deliverables for quality and ensured that recommendations and work
  • Developed advanced understanding of addressable media marketplace through regular
  • Coordinated daily tasks for team members to achive marketing goals of clients
Candidate Info
10
years in
workforce
2
years
at this job
BA
Public Relations
MA
Management
24

Account Planner

  • Responsible for the daily planning and coordination of order fulfillment for top mass market accounts
  • Created and executed production schedules based on forecasts and customer demand
  • Managed inventory levels for both year-round and seasonal items while maintaining safety stock levels and maximizing inventory turns
Candidate Info
5
years in
workforce
2
years
at this job
BS
Business Administration
Advanced Excel, Access, Sql
25

Account Planner

Built qualitative and quantitative smart buys for advertisers

  • Handled all office administrative duties
  • Conducted market research to aid in client positioning and prospecting
  • Developed efficient and cost effective advertising schedules
  • Collaborated with the marketing department in the development of special projects and promotions
  • Kept detailed client reports for contract negotiation and sales retention purposes
  • Conducted sales meetings and managed team calendar
  • Handled contract negotiations and modifications
Candidate Info
9
years in
workforce
6
months
at this job
BA
Journalism
26

Account Planner (temporary Assignment)

Responsible for working with account team to build and grow our current client list

  • Monitored online marketing campaigns and search media budgets
  • Direct customer contact and support
  • Participated on client calls
  • Monitored client's CPO, revenue, ROAS and ROI
  • Researched and analyzed keywords relevant to the client's web site
  • Developed and project managed strategy plans
  • Established and maintained relationships with third-party search engines vendors
  • Created analysis reports
  • Generated quarterly budget presentations via PowerPoint
  • Used proprietary tools and internal resources to highlight significant trends.
Candidate Info
5
years in
workforce
6
months
at this job
AS
Applied Science
BS
Marketing
MS
Direct Marketing
27

Associate Account Planner

  • Assisted in developing the Strategic Planning Department; developing position and team deliverables
  • Assisted on strategic brand consulting projects; co-running focus groups, preparing activities, analyzing interviews and providing insights for brand positioning development
  • Created and collaborated on client presentations, new business decks and summit/special event presentations
  • Conducted deep-dive secondary research and analysis to provide actionable insights for client reports
  • Utilized eTelmar Crosstab software to create and analyze data runs from GFK MRI
  • Transformed qualitative and quantitative research data into category snapshots, competitive analysis reports and consumer target profiles
  • Managed project deadlines and deliverables throughout the full duration of projects
  • Coordinated with internal departments and external vendors to guarantee deliverables completed properly and by deadlines
Candidate Info
4
years in
workforce
6
months
at this job
BS
Business Administration
28

Account Planner, Copywriter - Internship

Account planner for educational consulting firm, developing creative briefs for creative teams. Implemented and oversaw marketing strategy for independent projects and general operations. Created target market segments for use in targeted and direct marketing strategies. Experience in creating non-traditional advertisements and promotional opportunities, leading to cost-effective communications with market segments. Experience creating promotions and communications to markets with customers that were not the "final consumer" of the product/ service.

  • Coordinated teams of marketing specialists to create marketing plans and strong brand-image through a communications mix, including press releases, social media, event planning, and general, traditional advertising methods.
  • Reported to head of company, organizing and bridging general operations with marketing strategy.
  • Utilized endorsements and "success stories" of clients to build company image and public awareness.
Candidate Info
2
years in
workforce
2
years
at this job
BA
Communication
Business Administration
29

Social Media Coordinator and Account Planner

  • Wrote copy and conducted campaigns for internal and client social media outlets
  • Utilized SEO best practices while writing copy for client websites and marketing materials
  • Collaborated with a team to recognize the unique marketing needs of each client and to create a strategic and effective
Candidate Info
2
years in
workforce
6
months
at this job
BA
Strategic Communications
30

Media Account Planner (freelance)

  • Negotiated and Planned TV Campaigns for all 4th video game releases
  • Handled all aspects of Social Media Marketing for video game launch and pre-launch
  • Oversaw all aspects of Promotional Marketing which included Giveaways Sweepstakes and Station Remotes
  • Clients Include: Codemasters, Blizzard Entertainment, THQ Mobile
Candidate Info
20
years in
workforce
7
months
at this job

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