WordPress Developer Job Description

A WordPress developer creates and implements websites for clients using the WordPress web creation tool. They work for a variety of organizations like design agencies, computer systems firms, and marketing agencies. They can work as part of agency design or marketing teams, or for themselves as freelancers. While some WordPress developers work part time or remotely, most work full time in an office setting. These developers work directly with clients, designers, brand strategists, writers, marketers, and other developers to create attractive and user-friendly websites. They typically work on weekdays during regular business hours and report to the department director.


WordPress Developer Duties and Responsibilities

Specific job duties for WordPress developers vary based on their employer. However, there are several core tasks common to all WordPress developers, such as:

Manage Front-End Development

WordPress developers design and build the front end of WordPress websites, which is what the user sees and interacts with. They design website layouts and add content, often using languages like HTML and CSS. Some front-end WordPress developers study how people use the website so they can make changes to the user experience and make the site more visually appealing and user-friendly.

Manage Back-End Development

Back-end development is work that WordPress developers do on the server-side, which controls how the site works and encompasses changes and updates. Back-end work involves databases and servers, and developers work on features like structure, security, and content management. They write code in languages like PHP or .NET, which are compatible with databases.

Generate Plug-Ins and Themes

WordPress utilizes themes and plug-ins, and WordPress developers work with code to create them. Themes manage the display and layout of a page and are usually available for purchase to WordPress users. Plug-ins are add-ons that add functionality and elements to WordPress pages.

Performance Monitoring

WordPress developers spend time monitoring WordPress web applications to make sure they are online, working correctly, and loading quickly. They respond to error codes and troubleshoot problems.

Participate in Team and Client Meetings

Depending on their work venue, WordPress developers attend agency meetings or meet with clients. Some developers focus on working with clients to conceptualize their ideas to help bring the client’s vision into reality.

Conduct WordPress Client Training

After a developer creates a WordPress site for a client, they often train the client on how to use WordPress to manipulate the site, add content, and whatever else the client needs to know to make the most of their site.


WordPress Developer Skills and Qualifications

People who are passionate about web technology, problem-solving, and creatively using the WordPress platform make great WordPress developers. Employers look for candidates with experience working with WordPress as well as the following skills:

  • Website design – WordPress developers use their design skills to optimize the user’s experience. They incorporate principles of design such as contrast, balance, and unity as a foundation for creating beautiful websites
  • Programming – developers are constantly learning and improving their programming and development skills, and have a working knowledge of basic web technologies and the WordPress platform
  • Knowledge of industry trends – the world of web development is always changing, and WordPress developers must stay up to date with how the industry is moving so they can anticipate factors that will impact their work
  • Attention to detail – successful web development is all about the details, and WordPress developers know that attention to detail is critical to providing a high-quality product
  • Communication skills – communication is key for programmers. They communicate not only with other programmers and creatives, but also with the organization or firm’s team and with clients


Tools of The Trade

A WordPress developer’s main tool is their computer, and they are comfortable using the following computer tools and technologies:

  • Front-end technologies (such as HTML, JavaScript, CSS, and jQuery)
  • Back-end technologies (such as PHP)
  • Debugging tools (such as Chrome Inspector and Firebug)
  • Website creation tools (WordPress)


WordPress Developer Education and Training

WordPress developers usually enter the field with at least an associate’s degree. However, more technical roles can require a four-year degree in computer programming or a related field, with coursework in database management, programming, web design, and networking. A background in WordPress and relevant work experience are necessary, but some candidates with web programming certification can qualify for entry-level positions without prior experience.


WordPress Developer Salary and Outlook

According to the Bureau of Labor Statistics (BLS), the median annual salary for web developers is $67,990, or $32.69 per hour. The lowest-paid 10 percent earn $36,830, while the highest-paid 10 percent earn over $122,320. This career field is expected to grow 15 percent by 2016, which is much faster than average. Demand for these positions will be fueled by the growing popularity of e-commerce and mobile devices.

Depending on who they work for, WordPress developers usually enjoy benefits like paid time off, 401(k) plans, and health coverage.


Helpful Resources

If a career in the fast-growing, web-focused world of WordPress development sounds good to you, you’re in luck! We’ve collected the resources you need to further explore this career and get started on the path to becoming a WordPress developer today:

“A Comprehensive Guide to Becoming a WordPress Developer” – this article covers everything you need to know about WordPress and getting started as a developer. It goes over the different languages used, important reading, critical tutorials, and how to get involved in the WordPress community

The Ultimate Guide to Starting a Freelance Web Design Business – this book is ideal for anyone looking to start their own WordPress-focused freelance web design business

Association of Web Design Professionals – this professional group offers listings for web design businesses, networking opportunities, and industry news

“Become a WordPress Developer: How to Make a Career of It” – this article goes over strategic, practical, and technical topics in WordPress development and career establishment


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