Sales Engineer Job Description

Sales engineers sell technical products and services to customers. Tech companies of all kinds hire full-time sales engineers to sell their products and services to others, which requires these professionals to have both tech knowledge and sales skills. Primarily reporting to the sales manager, sales engineers work independently but also as part of the larger sales team, both in office environments and out in the field. Travel is often required for this job, as sales engineers go to various customers to stage demonstrations and attend sales and marketing events of all kinds to promote products.


Sales Engineer Duties and Responsibilities

Sales engineers perform varied duties depending on what they’re selling and the types of tech products created by the hiring company. However, these core duties are common across industries:

Maintain Product Knowledge

Sales engineers maintain extensive knowledge of the products and services sold by their company.

Follow Up on Leads

Sales engineers use various selling techniques to follow up on sales leads generated by the sales and marketing teams.

Schedule Customer Visits

Sales engineers schedule visits to meet with customers and tell them more about the products and services available for purchase.

Write Sales Proposals

Sales engineers write sales proposals that outline various buying options, pricing, and the benefits of buying certain products and services.

Stage Demonstrations

Sales engineers conduct product and service demonstrations for customers and at marketing events.

Respond to Inquiries

Sales engineers answer customer inquiries and questions about available products and services.

Attend Events

Sales engineers attend trade shows and marketing events in order to find new customers, make business connections, and display products and services to the buying public.


Sales Engineer Skills and Qualifications

Sales engineers sell highly technical products and services to customers, relaying tech information to them in ways they can easily understand. Employers prefer sales engineers with the following skills:

  • Salesmanship – strong sales skills are essential for sales engineers, who must constantly sell to customers and make new customer connections that can lead to sales
  • Customer service – because sales engineers answer customer questions and follow up with potential customers, employers look for professionals who have strong customer service skills
  • Computer skills – sales engineers use strong computer skills to stage live demonstrations of technical products for customers
  • Communication skills – sales engineers use verbal and written communication skills to write sales proposals and interact with the rest of the sales team
  • Public speaking – good public speaking abilities are a must-have for sales engineers, who give product demonstrations to customers and at trade shows
  • Multitasking – sales engineers meet with and speak to many different customers on a daily basis and sell various products, which requires good multitasking skills


Sales Engineer Education and Training

Many employers have flexible education requirements for sales engineers. Some ask that sales engineers have a bachelor’s degree in computer science or business, though many will accept candidates with a bachelor’s degree in any discipline, so long as these candidates also have previous selling experience. Many employers require no formal education from sales engineers and will accept candidates who have several years of sales experience over education.

Employers typically provide sales engineers with paid job training. During this period, sales engineers become very familiar with the products and services available for sale and learn various demonstration and selling techniques used by the hiring company. While in training, sales engineers work closely with a sales manager or a senior member of the sales team. This includes joining sales calls and attending trade shows under supervision. The length of this training period varies by company and may last for several weeks.


Sales Engineer Salary and Outlook

Sales engineers earn $98,720 in median annual income, according to job data from the Bureau of Labor Statistics (BLS). The BLS estimates that jobs in this field will increase 7 percent through 2026, a rate that’s as fast as average.

A majority of employers provide sales engineers with benefits packages that include full medical coverage with dental and vision insurance. Sales engineers also typically receive paid vacation days, sick days, and holidays. In addition to their regular salary, many sales engineers also receive commissions or profit-sharing bonuses based on job performance.


Helpful Resources

Find job openings, upcoming sales events, selling strategies, and various techniques for sales engineers with these resources:

Sales Management Association – find networking opportunities, upcoming sales events, conference dates, and other resources for sales professionals at this site dedicated to sales and selling of all types

The Evolving Sales Engineer – learn the skills and techniques that sales professionals need to know with this guidebook, which includes real-world examples and success stories from actual sales engineers

The Sales Association – discover training webinars, certification programs, job openings, and upcoming events for sales professionals at this website dedicated to professional development

Sales on Rails: A Sales Engineer’s Framework for Better Selling – written by an actual sales engineer, this book provides tips and strategies for sales techniques that work

National Sales Network – browse the job board, discover sales conferences and events, and find networking opportunities at the NSN website

Mastering Technical Sales: The Sales Engineer’s Handbook – learn tricks for selling high-tech products and services, skills every sales engineer needs to know, with this book


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