Showroom Manager Job Description
Showroom managers are retail managers who specialize in selling high-ticket items, such as cars, appliances, electronics, and furniture. Since most sales associates work on commission in these kinds of sales environments, showroom managers rely on a slightly different set of skills than general retail managers. Conflicts between employees can arise when one staff member steals a sale from another, and it’s up to the showroom manager to keep these situations from happening. It takes strong conflict management skills and the ability to build rapport with staff members.
Most showroom managers are employed full-time. They usually receive a direct commission or earn a bonus if employees exceed their sales goals. Since this is a leadership role, showroom managers are relied upon by owners to lead from the front and show employees how to drive sales.
Showroom Manager Duties and Responsibilities
Showroom managers juggle sales and managerial responsibilities to help their team exceed sales goals daily. Here is a list of the most common showroom manager duties and responsibilities:
Ensure Showroom is Kept to Company Visual Standards
When selling high-ticket items, aesthetics are vital. Each product on the sales floor must be meticulously arranged to conform with company visual standards. This includes cleaning floor models daily, a task showroom managers delegate to sales associates.
Maintain Product Knowledge
Showroom managers know their products better than anyone on the floor. They can’t train their employees on product knowledge without being experts themselves. This includes learning about new products as they arrive.
Hire, Train, and Develop Sales Staff
Being able to train and develop a team is important. Showroom managers teach new employees about each product, as well as mentoring all employees on how to be a better salesperson.
Negotiate Deals with Customers
Sales associates are responsible for closing their own deals, but showroom managers step in when the customer is particularly difficult. They use their strong product knowledge and familiarity with their employer’s promotion policies to do what it takes to get the deal done.
Monitor Store and Employee Key Performance Indicators
Showroom managers keep a close eye on which items are selling the best and which items have been collecting dust on the salesroom floor. They also keep track of employee performance each shift, including making sure the right employee gets credit for each sale.
Showroom Manager Skills and Qualifications
Showroom managers, in the business of managing people, are personable. They also possess a passion for the products they sell and behave in a way that infects their staff with this same passion. The following is a list of important showroom manager skills:
- Managing people – it includes the ability to listen to employee feedback and recognize employee strengths and weaknesses
- Sales technique – technical sales strategies for building rapport, identifying customer needs, and closing deals are important tools for showroom managers
- Product expertise – showroom managers are experts on all the technical features and benefits of each product they sell
- Negotiation skills – selling high-ticket items involves some price haggling; showroom managers put together deals favorable to both parties
- Communication skills – good communication keeps all employees under the showroom manager on the same page, which keeps customers happy and the sales floor looking good
- Leadership skills – showroom managers are only as good as their team; they maintain harmony among their team and get the best performance out of each member
Showroom Manager Education and Training
Some showroom managers have at least an associates degree in business administration or a related field, but only a high school diploma is required to find employment. Putting in the time as a sales associate is more important in obtaining this position, as most employers prefer candidates who have at least five years of experience as a sales associate within their industry.
Showroom Manager Salary and Outlook
The National Bureau of Labor Statistics predicts the demand for sales managers, which includes showroom managers, is set to rise seven percent through 2026. According to Payscale, the national median salary for showroom managers is $49,920. Those in the bottom 10 percent make below $31,398, while those in the top 10 percent make above $76,395. Reported bonuses range from $486 to $15,383, with the wide range being due to varying commission structures and sales volume.
Showroom Manager Helpful Resources
We put together the list of resources below for those who want to learn more about becoming a showroom manager:
American Supply Association – While this organization is geared towards any employee who works in the supply and sale of retail goods, its showroom managers networking council is perfect for those looking to learn about the profession from those with years of experience.
The First-Time Manager – This book is one of the best-reviewed management books on Amazon. It is written for those without management experience.
Interior Talent – This blog is for employees who work in the field of interior design, but it has some solid information to help showroom managers find employment.
Perfect Phrases for Managers and Supervisors, Second Edition – If you need to improve your communication skills, then this is the book for you. It contains hundreds of phrases you can incorporate into your vocabulary to instantly make you a better communicator.
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