Beer Merchandiser Job Description

Beer merchandisers work in grocery or liquor stores and maintain the stock and promotion of beer. They assist customers, drive the sales of particular products, and ensure inventory and stock rotation takes place on a regular basis. The skills necessary to succeed as a beer merchandiser are great communication and customer service skills, physical fitness and the ability to lift stock, and merchandising or retail experience. This position can be full or part time, and some weekend or evening work may be required during busier periods. Beer merchandisers enjoy speaking to and assisting customers and take pride in presenting a good company image.


Beer Merchandiser Duties and Responsibilities

The type of organization a beer merchandiser works for will determine the exact roles they take on. Based on job listings we analyzed, a beer merchandiser’s duties typically involve:

Assisting Customers

If a customer has a question or needs assistance, it’s the beer merchandiser’s job to help them find the right product and answer any queries. This includes driving customers towards certain products depending on sales targets.

Manage Inventory Records and Stock Levels

This role involves managing stock and ensuring that any products that are running low are ordered in to maintain appropriate supply. Beer merchandisers also manage inventory records and check the rotation of products.

Promote Products

When stock levels of a particular product are too high or a sale is taking place, beer merchandisers work to push those products to customers to increase sales. Product promotions change regularly, so beer merchandisers need to be aware of the unique selling points of each promotion.

Set Up Displays

Beer merchandisers regularly set up displays to promote new products or any sales taking place. They also implement shelf planograms and change the signage for products.

Control Setups

Merchandisers control advertisements for different products and the related setups in grocery stores for certain items. They also travel to different stores within the company to restock or remove items as needed.


Beer Merchandiser Skills and Qualifications

Beer merchandisers need strong customer service skills, the ability to sell and promote products, and must work well as part of a team. Typically, employers will require a high school diploma and some prior sales or retail experience, as well as the following abilities:

  • Customer service skills – beer merchandisers professionally handle all customer interactions, from answering questions to making product suggestions and recommendations
  • Teamwork – this role requires the ability to collaborate well with others while maintaining a professional, polite, and helpful manner
  • Interpersonal skills – beer merchandisers need great communication skills as well as a friendly, approachable disposition
  • Salesmanship – a key part of this role is promoting different products depending on sales targets and demand, and successful beer merchandisers have the persuasive abilities needed to sell these products to customers
  • Mathematical skills – an aptitude for math helps beer merchandisers deal with inventory and stock control and work towards sales targets


Beer Merchandiser Education and Training

There usually aren’t any formal qualifications needed to become a beer merchandiser. The minimum requirement is typically a high school diploma. Many employers will also require some prior retail or sales experience. Most of the training for this role takes place on the job from more experienced colleagues.


Beer Merchandiser Salary and Outlook

The median annual salary for beer merchandisers is just over $44,000. Beer merchandisers in the 10th percentile earn around $26,000 a year, while the highest paid earn over $75,000 annually. Bonus packages, profit-sharing schemes, commissions, and health coverage are all often included in benefits packages for this role, depending on the company.

The Bureau of Labor Statistics projects this sector to grow 2 percent through 2026.


Helpful Resources

We’ve collected some of the best resources to help you start a career as a beer merchandiser:

Visual Merchandiser Red-Hot Career Guide – featuring more than 1,250 interview questions to assess and test skills and capabilities ahead of a job search, this is a must-have guide for those in the early stages of their careers

Ambitious Brew: The Story of American Beer – author Maureen Ogle takes the reader on a fascinating journey through America’s beer history and explores how America has come to love beer

Brewers Association – this site focuses on the small brewery and craft beer industry, but it’s packed with useful resources and the latest industry news to help inspire and educate enthusiasts and professionals alike

Silent Selling: Best Practices and Effective Strategies in Visual Merchandising – this book provides practical and creative problem-solving tips for the merchandising sector. Readers will learn how to think outside the box and learn valuable techniques to apply in the workplace


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