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A Marketing Project Manager is a Project Manager who specializes in planning, managing and executing projects related to marketing campaigns. They are responsible for turning the strategist’s vision into reality. Marketing Project Managers identify all the tasks that need to be completed within a marketing campaign, and then strategically delegates those tasks to the appropriate team members.
The role of Marketing Project Manager is a supervisory position. They are responsible for managing people as well as projects. Marketing Project Managers typically work in an office setting. They can work in-house within the marketing department of a large company, or they can work at a marketing agency that caters to small to mid-sized businesses.
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Marketing Project Manager Duties and Responsibilities
The following duties and responsibilities were the most common amongst the dozens of Marketing Project Manager job descriptions we analyzed during our research.
Work With Marketing Director to Create Marketing Strategy
While the Marketing or Media Director comes up with the strategic vision of a campaign, it is the Marketing Project Manager's responsibility to map out the tasks required to implement that vision.
Create and Manage Content Calendar
In today's digital age, virtually every marketing campaign involves a regular content strategy. This could be in the form of blog posts, or content could be marketing material or social media posts. Marketing Project Managers are responsible for creating and managing a content calendar to ensure this content gets completed in a timely manner.
Collaborate with Writers and Designers to Produce Content
This duty varies slightly depending on one's place of employment. Large companies typically have in-house writers and designers, so Marketing Project Managers are responsible for collaborating with these departments throughout the content creation process. For companies who don't have these employees in-house, the Marketing Project Manager is responsible for sourcing these freelance vendors.
Create Project Budgets and Timelines
Marketing Project Managers must be financially inclined, as they are responsible for creating the budget of a marketing campaign. They're also responsible for creating the project timeline, and then ensuring everyone keeps to this timeline.
Develop and Maintain External Vendor Relationships
Regardless of company size, there are often external vendors involved at some stage of a marketing campaign. It is the responsibility of the Marketing Project Manager to develop and maintain these relationships.
Marketing Project Manager Skills
Marketing Project Managers who succeed at their job possess a hybrid of technical and soft skills. Marketing Project Managers must have an expert-level knowledge of Project Management theory and best practices. They must also have the same expertise in Marketing. Marketing Project Managers must thrive on organization, as a big portion of their job is keeping everyone involved with a project on track. They also have to be good communicators in order to motivate their team members and maximize their production.
The following list of skills are the ones Marketing Project Managers use the most.
- Organizational Skills: Marketing Project Managers call upon their organizational skills when creating the projects and associated tasks necessary to implement the campaign strategy. They also use their organizational skills when crafting Project budgets.
- Prioritization Skills: Marketing Project Managers don't just organize the tasks related to a campaign. They decide which tasks are most important based on the size, scope and timeliness of each task. This requires good prioritization skills to arrange tasks in the most efficient manner.
- Decision Making Skills: Organizing and prioritizing all of the tasks related to a campaign requires the ability to make quick decisions. Marketing Project Managers also call upon their decision making skills when figuring out which employee is best suited for which task.
- Analytical Skills: Marketing Project Managers call upon their analytical skills when creating the content calendar for a marketing campaign. They research relevant keywords and trending topics for the client's industry, and then use said research to generate content concepts.
- Project Management Skills: This may seem obvious, but Marketing Project Managers must have project management skills. This means understanding theories of project management, as well as understanding how to put those theories into action. This skill set is used in virtually everything Marketing Project Managers do.
Marketing Project Manager Educational Requirements
Most employers require Marketing Project Applicants to have a Bachelor’s degree in Business or Management, with a concentration in Marketing. These disciplines teach students the basic principles of marketing and management, as well as project management theory.
It is also possible to make one more attractive in the job marketing through taking project management classes from established universities through a platform like Coursera. Most employers prefer candidates who have obtained experience as an entry-level marketing employee.
Marketing Project Manager Salary
According to online sources, the national median salary for Marketing Project Managers is $57,000. Total compensation often depends on profit sharing and commission variables. Those on the low end of the spectrum make $36,000, while those at the high end of the spectrum make $90,000.
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Marketing Project Manager Resources
Are you interested in further exploring the career path of Marketing Project Manager? If so, then start with our resource list below.
The American Marketing Association is one of the oldest and largest professional organizations for marketers. It has all types of marketers amongst their ranks, including hundreds of Marketing Project Managers. If you're a junkie for industry trends, then the news aggregator on their website has you covered.
Coschedule is a blog that focuses on all aspects of content marketing. They have a lot of articles that are related to project management in a marketing context.
This blog is all about marketing in the digital age. They have a decent amount of articles focused on marketing project management in the digital age.
This is another blog that focuses on Marketing Project Management in the digital age. It is regularly updated with posts on tips and tricks for managing digital content.
This blog is a general project management blog, but it still has some good information for aspiring Marketing Project Managers.