Content Specialist Job Description

Content specialists create content strategies, research trending topics, and write content. They typically work in an office environment. Hours for this position vary based on industry and employer, but most content specialists typically work 40 hours each week. Content specialists work closely with other members of their team, such as writers, designers, and managers. Although content specialists usually work in online or digital media, there are also opportunities to work in print. Those who thrive in this profession have great writing skills and a strong ability to market their work.


Content Specialist Duties and Responsibilities

Job duties for content specialists vary based on company and industry, but these are some responsibilities that are common to the job:

Conduct Research

When creating content, content specialists conduct research to enhance their content. This may also include identifying relevant topics, fact-checking, and analyzing sources to generate information.

Write and Edit Content

After researching, content specialists write content. They maintain an appropriate tone in their writing, adhering to their employer’s style guide. When editing, content specialists check for errors in grammar, punctuation, and style.

Create Content Strategies

Content specialists identify the aims of their company, seeking to create content that is in line with their employer’s goals. They target content to specific audiences and look for content that is in demand. This may involve conducting market research or employing SEO strategies.

Maintain Editorial Calendars

Content specialists adhere to strict deadlines, ensuring that quotas are met. They maintain the editorial calendar by scheduling due dates and tracking content through the editorial process.

Coordinate with Writers and Designers

Working with writers and designers, content specialists ensure that their work meets company standards. They regularly communicate with writers and designers to develop content and ensure that deadlines are met.


Content Specialist Skills and Qualifications

Content specialists have an eye for detail. They are adept and finding content that appeals to their consumers, and they produce accurate, high-quality work. Employers typically require candidates to hold a bachelor’s degree in English, communications, marketing, or a related field. In addition, the following skills and qualifications are necessary for the job:

  • Computer literacy – understanding the landscape of online communications from working in Microsoft Word to using content management systems, content specialists are familiar with computer systems and software, and frequently use search engines to conduct research
  • Writing proficiency – to write and edit with speed and accuracy, displaying a strong knowledge of English grammar and the ability to create clear, engaging, and informative text
  • Organizational skills – organized and efficient, content specialists maintain calendars and juggle deadlines, keeping track of content throughout the editorial process and ensuring that work is submitted on time
  • Marketing knowledge – content specialists understand how to market their content; familiar with industry trends, they use the appropriate strategies to draw in consumers
  • Design and layout skills – sourcing and editing photos as necessary and ensuring that they are properly laid out, content specialists have an eye for presenting visual material


Tools of the Trade

These are the tools and software that content specialists use and are familiar with:

  • Microsoft Suite (Word, Excel)
  • Content Management Systems (Drupal, WordPress, or similar)
  • Layout/Design Software (Adobe)


Content Specialist Education and Training

Most employers seek candidates with one to four years of experience in content creation. The minimum education requirement for this position is a bachelor’s degree in English, communications, marketing, or a similar field. In order for content specialists to know the processes specific to their companies, on-the-job-training is provided. Most employers also provide a style guide with rules for the content specialist to follow when writing or editing content.


Content Specialist Salary and Outlook

The median annual salary for content specialists, according to Glassdoor, is $51,000. On the low end, content specialists make less than $38,000. On the high end, they can earn more than $73,000. The expected growth for this job in the next ten years is ten percent. Content specialists who work full-time receive benefits such as paid time off, company bonuses, health insurance, and retirement plan options.


Helpful Resources

Are you ready to become a content specialist? Here are some resources to help you get started.

Dot Writer – This blog contains articles that aim to guide content specialists. Topics covered range from trending topics and social media to SEO and content marketing. These tips and tricks direct content specialists to deliver engaging content for their audiences.

One Hour Content Plan – This book, written by Meera Kothand contains a wealth of information on creating content that sells. Discussing trending topics, brand voices, and an engaging online presence, it guides writers through the process of generating ideas for content.

Theme Isle – Content specialists usually work with content management systems such as WordPress. Theme Isle, a blog that contains WordPress tutorials and tips, helps guide writers through the process of content creation. It contains information on editing, using Google analytics, and increasing visitor time on site.

Content Rules – By Ann Handley, this book is an engaging guide to creating web content. With strategies such as developing a “voice” in writing, using social media, and boosting an online presence, this book teaches content writers how to best draw views for their content.

Content Writers – This blog, dedicated to helping content writers perfect their craft, showcases advice and insight for content writers in a number of industries. With useful advice on search engine optimization, inbound marketing, and email campaigns, this blog is a great place to learn more about the process of content creation.


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