Assistant Account Executive Job Description
The position of an Assistant Account Executive is a client-driven one, with responsibilities focusing mainly on the servicing of client accounts. An Assistant Account Executive will work closely with an account executive in coordinating projects, communicating with vendors, analyzing client needs and creating brand awareness for the client. In addition, an Assistant Account Executive might handle sales leads and coordinate marketing strategies for specific clients.
Assistant Account Executives work mainly in client services departments, but may also be employed in or work closely with advertising, marketing and sales departments. They will draw on a background in all of these areas as well as project management in order to be successful in this field. An Assistant Account Executive is also referred to as a junior account executive.
Assistant Account Executive Duties and Responsibilities
To fully support an account executive in the daily servicing of client accounts, an Assistant Account Executive must perform a wide variety of tasks to achieve client satisfaction. We reviewed several job listings and found the following among the core Assistant Account Executive duties and responsibilities.
Coordinate Client Projects
Helping clients to increase sales and brand recognition is a top priority of Assistant Account Executives. To that end, they will help to oversee project schedules and budgets in areas of marketing, sales and advertising to ensure that clients are getting maximum attention and exposure. They will communicate with clients and relevant vendors as well as internal employees throughout the project development and implementation process.
Arrange Client Meetings
The Assistant Account Executive will typically set up phone or face-to-face meetings with account executives and those working in areas of sales, marketing, promotions and advertising to maintain communications with the client and to review client needs and expectations and discuss account strategies. They will also arrange meetings with clients to learn about client products and services.
Handle Sales Leads
It generally falls to the Assistant Account Executive to follow up on sales leads and to help generate new sales leads. This is often done in collaboration with sales teams within the Assistant Account Executive’s territory. In this aspect of the job, Assistant Account Executives might attend seminars or trade shows to prospect for new leads.
Assistant Account Executive Skills
An Assistant Account Executive should be a detail-oriented team player with the ability to motivate team members and provide excellent customer service to diverse clients. They should also have the ability to work independently as needed. Strong decision-making, problem-solving, organizational and communication skills are essential for the successful Assistant Account Executive. Meeting deadlines and adhering to schedules are also important attributes. Besides these general skills, many employers might look for potential Assistant Account Executive candidates to possess the following skills.
Core skills: Based on job listings we looked at, employers want Assistant Account Executives with these core skills. If you want to work as an Assistant Account Executive, focus on the following.
- Preparing project progress reports for account executive managers
- Coordinating schedules and meetings
- Applying skills in the area of media relations
- Possessing knowledge of sales, marketing and advertising principles
- Understanding the needs of clients with diverse services and products
Advanced skills: While most employers did not require the following skills, multiple job listings included them as preferred. Add these to your Assistant Account Executive toolbox and broaden your career options.
- Knowledge of various computer software, such as Acrobat and Microsoft Office products
- Ability to adapt to changes in projects and client goals
- Strong public speaking abilities to effectively deliver client presentations
Assistant Account Executive Resources
It is helpful to consult additional resources when considering a career as an Assistant Account Executive. Below, we have provided links to several online and print resources that will give you more insight into working in this position.
Association of National Account Executives (ANAE) – Focusing on the professional development of account executives working in the healthcare field, ANAE, which was established in 2006, provides conferences, webinars and an extensive library of relevant articles, training materials and more.
Strategic Account Management Association (SAMA) – Since 1964, SAMA has been supporting account executive professionals with conferences, career workshops, certification information and various resources such as webinars and details about current trends in the field.
National Association of Sales Professionals (NASP) – Since Assistant Account Executives are involved in sales, they might find information from this organization useful. NASP offers online training and articles relevant to the account executive profession.
SMAP (Sales, Marketing, Advertisement, PR) is a networking group for professionals in fields relevant to account executives, such as sales, marketing, advertising and business development.
Advertising Account Executives of America offers a vast networking opportunity for account executives working in the area of advertising.
The Art of Client Service: 58 Things Every Advertising and Marketing Professional Should Know, Revised and Updated Edition – Written by an experienced advertising executive, this book explores successful strategies and approaches to keeping a client happy and satisfied.
The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets – Your Customers – A helpful book about building customer relationships, with real-life success stories.
Brand Media Strategy: Integrated Communications Planning in the Digital Era – A look at how to use various digital media tools to effectively market your clients’ products and services.
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