Creative Designer Job Description
A Creative Designer works in areas of marketing and advertising to create various materials, such as product labels or brochures, that provide information about a company’s offerings. They design these materials using paper sketches and digital illustration software. They will follow the process from concept to rough layout to prototype to completed project. Creative Designers could be Graphic Designers, Artists or Photographers. They generally work for multimedia companies or advertising firms. They can also be self-employed.
As reported by the U.S. Bureau of Labor Statistics, Graphic Designers will see no significant job growth through 2024, though statistics vary greatly depending on the industry. For those Creative Designers working in computer systems design, the BLS projects a 21 percent growth rate as more designers are needed to handle the growing need for website design and layout, while those in periodical and book publishing will likely see a 35 percent decline.
Creative Designer Duties and Responsibilities
A Creative Designer must complete various tasks in order to produce a finished model, graphic or label. We have reviewed several job listings and found the following among the core Creative Designer duties and responsibilities.
Produce Design Concepts
It is up to the Creative Designer to initialize a project by coming up with a general concept and presenting the idea with a rough layout that might include sketches or digital illustrations. At this stage, a Creative Designer might work in collaboration with managers, engineers, artists and other designers to evaluate the credibility of the design and to provide solutions for possible issues relating to the actual production of this design.
Assist with Prototype Development
Once the design has been approved, it will enter a production stage in which a prototype can be created. The Creative Designer will once again collaborate with a team to ensure that the prototype is created within project specifications and expectations.
Coordinate Services of Outside Vendors
If the project a Creative Designer is working on is a brochure or label, quite often a printer will be needed to produce the finished product. Or, a digital model might require technical support or engineering services. These types of duties might be assigned to outside vendors and it is often the Creative Designer who will be responsible for finding vendors to work with.
Creative Designer Skills
Creative Designers should be strong communicators who think creatively, are detail-oriented and are able to meet deadlines. They should thrive in a collaborative environment and possess strong problem-solving, decision-making and organizational skills. A Creative Designer should take a customer-driven approach to creating marketing and advertising materials. Besides these general skills, many employers might look for potential Camp Counselor candidates to possess the following skills.
Core skills: Based on job listings we looked at, employers want Creative Designers with these core skills. If you want to work as a Creative Designer, focus on the following.
- Presenting concept visualization through sketches, drawings and illustrations
- Overseeing design changes and improvements throughout the development process
- Integrating technical and visual solutions into a design concept
- Understanding trends within the scope of the industry they are working in
- Using graphic design and other relevant software
Advanced skills: While most employers did not require the following skills, multiple job listings included them as preferred. Add these to your Creative Designer toolbox and broaden your career options.
- Proficiency in Adobe systems such as Photoshop and Flash
- Possess an understanding of advertising campaigns
Creative Designer Resources
It is helpful to consult additional resources when considering a career as a Creative Designer. Below, we have provided links to several online and print resources that offer more details about working as a Creative Designer.
On the Web
Just Creative – A blog discussing design tools, career advice and best practices for Creative Designers.
David Airey – A self-employed graphic designer offers graphic images and information on design trends, digital uses and more.
UCreative – Creative Designers will find inspirational and career articles as well as links to forums and free design tools.
American Institute of Graphic Arts (AIGA) – An organization providing conferences, webcasts, professional development opportunities, residencies and other resources for all types of designers.
Graphic Artists Guild – Founded in 1967, this organization provides support to design professionals with webinars, legal information and more.
Design Management Institute (DMI) – An international organization offering workshops, webcasts and publications for Creative Designers.
Becoming a Graphic and Digital Designer: A Guide to Careers in Design – A comprehensive look at what’s required and what opportunities are available in the field of design. Covers education, career options, portfolio requirements and insight from those working in the field.
How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World – A 35-year veteran of the design field gives a personal account of the design and completion of many of his projects.
Graphic Design Thinking: Beyond Brainstorming – A look at ways Creative Designers can come up with fresh ideas and solutions for design projects.
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