Outside Sales Representative Cover Letter Examples

Outside Sales Representatives sell company products and services on site rather than spending their working day at the office. These professionals visit potential clients at their homes or in their offices and handle tasks such as explaining product features, identifying client needs and preferences, performing demonstrations, negotiating prices, closing sales, placing orders, answering to client questions, and providing after-sales support.

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Include These Outside Sales Representative Skills

  • Selling skills
  • Negotiation abilities
  • Excellent communication skills and persuasion
  • Stamina and perseverance
  • Time management
  • Being able to work under pressure
  • A professional appearance
  • Computer literacy
  • Availability for travel

Below is displayed an example cover letter highlighting similar Outside Sales Representative abilities.

Dear Mr. Martinez:

Upon review of your posting for an Outside Sales Representative, I felt compelled to submit my resume for your consideration. As an experienced sales professional with a strong history of managing client relationships and increasing revenues, I stand to significantly contribute to your objectives in this position.

My experience in securing new customers, closing B2B sales deals, and nurturing beneficial account relationships positions me to substantially impact your organization. By leveraging expertise and insight to implement forward-thinking and strategic sales solutions, I excel at connecting with key decision makers and quickly building profitable, lasting partnerships that sustain revenue growth. Following are highlights of my qualifications:

Successfully maintaining a career-long record of consistently meeting and surpassing outside sales quotas while earning continual recognition, awards, and bonuses for top sales performance and customer service.

Managing outside sales territories—including the company’s largest accounts in Northern California and Nevada—as an Outdoor Sales Rep for Canvas Media; outperforming specified sales goals and increasing sales territory by 36%.

Forging trusting and enduring relationships with B2B customers, management teams, and peers to ensure client retention and satisfaction.

Utilizing superior communication, project management, and organizational skills to achieve maximum sales and the highest level of customer satisfaction and retention.

My dedication to creating solid and productive partnerships, along with my steadfast motivation to meet or exceed outside sales goals, characterizes my career accomplishments. These skills, combined with articulate presentation talents, will allow me to greatly benefit your sales team. I look forward to discussing this position in further detail.

Thank you for your consideration.


Scott P. Coogan

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