National Sales Manager Cover Letter

National Sales Managers ensure that the national sales, promotions and other sales goals or targets of a business are met, across all of its regions. Their responsibilities include coordinating with executives to create effective marketing strategies, building positive long-term relationships with clients and supervising sales teams. National Sales Managers are expected to use their knowledge of sales processes to develop original and novel ideas to promote business growth.

The following skills are usually required of National Sales Managers:

  • Solid communication skills
  • Strong team management skills
  • Maintain successful relationships
  • Problem-solving ability

Use the National Sales Manager cover letter below as inspiration as you craft your own.

For help with your resume, check out our extensive National Sales Manager Resume Samples.

For more information on what it takes to be a National Sales Manager, check out our more complete National Sales Manager Job Description.

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Dear Mr. Barlow,

It is with great excitement that I am writing to apply for the position of National Sales Manager at Imperial Holdings as advertised on the online job portal – I have a wealth of experience in nurturing and developing relationships in my current position at Millwell Brands.

I have eight years of competent and consistent national sales service where I have planned and executed sales growth strategies. My experience in delivering clear and constructive strategic insight and development plans that lead to business growth opportunities is a strength that I can bring to your company. I have many years of advanced team-building skills behind me and have successfully inspired sales teams to meet targets and achieve high-performance objectives. My abilities and experience will be an instrumental asset in exceeding sales forecasts and growth.

I have outlined the following achievements for you to see why I’m the ideal candidate for this position.

  • Increased customer base from 2000 to 4300 within 12 months by initiating strategic sales plans.
  • Trained a total of 120 sales and support staff members.
  • Maintained sales volumes by meeting current supply and demand with changing market trends.

I am the candidate you are looking for as I have creative problem-solving skills and proactive team building abilities. Please find my enclosed resume for more details. I am keen to set up an interview with you to further discuss how my qualifications and experience meet your requirements. Please contact me by phone or email as provided. I look forward to hearing from you and thank you for your consideration.


Antoinette Beck

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