Client Manager Job Description
Client managers serve as contact points between a company and its clients. They are found in almost every industry, and some even work in the nonprofit field. The client management industry is ideal for anyone with strong leadership and customer service skills. Most are employed full time, but there are some client managers who operate independently. Client managers may report to a lead executive or department head.
Client Manager Duties and Responsibilities
The tasks a client manager undertakes on a daily basis vary from place to place and depend on factors such as the industry they work in and the amount of experience they have. However, regardless of experience or industry, the majority of client managers are expected to do the following regularly:
Evaluate Client Satisfaction
The client manager’s ultimate goal is to ensure clients are satisfied with their employer’s products or services. They may meet face-to-face with clients, send surveys in the mail, or even speak over the phone. They often follow up with clients to see if the products or services offered by the company meet their standards.
Reach Out to Potential Clients
Every business benefits from new clients, but they can be hard to find. Client managers often reach out to individuals and companies who may have an interest in the products or services offered by the company they work for. They often follow up on leads collected by marketing professionals.
Form Business Partnerships
Client managers use statistics and other relevant information to create presentations. These presentations are shown to potential business partners. During presentations, the client manager strives to show potential partners how they can benefit from the products or services offered by their employer.
Assist with Marketing Campaigns
Although they are not marketing professionals, client managers usually work closely with marketing and advertising staff. Since they have an in-depth understanding of what clients need and want, their input is often highly prized by marketers.
In most cases, it is simply impossible to please every single client. Client managers know this, and they work to control damage when a client is dissatisfied. They may offer the disgruntled client additional services at a discounted price or attempt to rectify the situation.
Client Manager Skills and Qualifications
The skills and qualifications needed to become a successful client manager vary from employer to employer, and in most cases competitive candidates need at least a bachelor’s degree to enter the field. Employers also seek client managers with the following abilities and traits:
- Managerial experience – since client managers must interact with others and supervise lower-ranking employees, they need excellent managerial skills. They should know how to direct staff in a professional and efficient fashion and inspire others during difficult moments
- Marketing knowledge – as mentioned above, client managers are often required to pitch services or products to new and existing clients. To do this successfully, they need knowledge of basic marketing concepts
- Computer proficiency – client managers should know how to install and uninstall software. They should also know how to use popular operating systems and data entry programs
- Interpersonal skills – client managers work closely with clients, so they should have remarkable written and verbal communication skills. They should also feel comfortable speaking in public and working with others
- Problem-solving skills – problems can arise if a client becomes upset or dissatisfied for some reason. Client managers must be quick to diffuse such situations before they damage the company’s reputation
Client Manager Education and Training
To become a client manager, most individuals need at least a bachelor’s degree in a business field. The most common degrees earned by individuals in this profession are business management and marketing. On average, it takes three to four years to earn a bachelor’s in a business-related field, and during these years, students take courses in business strategy, statistics, print marketing, and accounting. A Master of Business Administration degree, also known as an MBA, may be required for candidates applying to the most reputable companies. Earning an MBA typically requires an additional two years of post-undergraduate studies.
Client Manager Salary and Outlook
Client managers earn a median annual income of $61,126, and statistics show their income increases with experience. According to Glassdoor, those in the top 10th percentile earn more than $97,000 a year, while those in the bottom 10th percentile earn less than $46,000 annually. Most client managers, especially those employed full time, have access to employee benefits such as health insurance and sick leave.
The employment rate for client managers is expected to increase 10 percent over the next few years. This rate is somewhat higher than the national average of 7 percent for all professions. This relatively high growth rate is attributed to businesses’ increased need for client managers and individuals with an understanding of modern marketing techniques.
Are you ready to become a client manager? Let the following resources guide you toward your professional goals:
American Management Association – established for managers and supervisors in all fields, AMA offers a wealth of personal, educational, and professional resources to the public and those who manage others. Its website also includes a variety of podcasts, white papers, and online seminars for anyone seeking to better understand the management field
The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal – client managers spend a significant amount of time pitching new ideas, products, and services to current and prospective clients. This is typically hard to do, especially if a client does not need the services or products they are being offered. Author David Hoffield is aware of this, and that’s why his book gives readers a panoramic view of the selling process. Readers will learn new ways to make what they are selling seem more appealing and useful to others
The Art of Client Service: The Classic Guide, Updated for Today’s Marketers and Advertisers – anyone hoping to enter the client management field should pick up a copy of The Art of Client Service. Written with business professionals in mind, the book provides practical tips for finding new clients, repairing relationships with lost clients, and keeping existing clients satisfied
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