Client Coordinator Job Description
Client coordinators are involved with every step of the client journey at client-based organizations. Collaboration is the name of the game for this position. Client coordinators collaborate with market analysts to collect and research data to use in creating targeted client acquisition strategies. They also collaborate with the marketing team by providing them valuable feedback from clients. Client coordinators are employed in service-based industries. Healthcare facilities, accounting firms, law firms, and marketing agencies employ the majority of client coordinators.
Client coordinators work under the VP of sales or marketing and delegate some tasks to entry-level sales employees. According to the National Bureau of Labor Statistics, the demand for customer service representatives, which includes client coordinators, is set to rise 5 percent through 2026.
Client Coordinator Duties and Responsibilities
Serving clients to ensure they have an optimal purchasing experience and are satisfied involves a long list of tasks. From our analysis of job postings, here are some of the core responsibilities to expect in this position:
Maintain Record of Contact With Clients
Client coordinators document in detail each contact they have with a client, sharing with everyone on the sales and marketing team. They update this information daily.
Act as Liaison Between Company and Client
This is the most important duty of client coordinators. After the sales team closes the deal, the client coordinator is in charge of making sure the client remains a happy customer. This duty can involve a number of tasks, such as placing new orders for the client or resolving specific complaints.
Analyze Market Research and Assist with Client Acquisition
Client coordinators work with market analysts to make meaning out of market research. They couple this information with the feedback they receive from clients to create buyer personas, which the marketing team can build out using CRM software.
Collaborate with Sales Team to Provide Excellent Client Experience
Acting as the point of contact for clients allows client coordinators to gain a lot of information about each client. Client coordinators pass this information along to the sales team so it can find more leads that match their buying habits.
Participate in Sales and Marketing Strategy Meetings
Client coordinators participate in sales and marketing strategy meetings because they are the receivers of direct customer feedback. Negative feedback is used to ultimately improve the client experience.
Client Coordinator Skills
Client coordinators rely on the following collection of traits and areas of knowledge to do their job well. Client coordinators have to thrive in a collaborative environment. Client coordinators have to collaborate with members of other departments, such as marketing, sales, and accounting, on a daily basis. In addition to these traits and areas of knowledge, client coordinators need the following skills to find a job:
- Analyzing market research to help marketing team with client acquisition
- Prioritizing tasks based on importance and urgency
- Documenting every contact with clients
- Brainstorming and contributing ideas at sales and marketing strategy meetings
- Negotiating with clients to determine terms of contracts
- Resolving client concerns in a timely manner
Client Coordinator Tools of the Trade
- Client relationship management software – used to document each conversation and meeting with clients
Client Coordinator Education and Training
Most employers of client coordinators prefer candidates who have a bachelor’s degree in communications, public relations, business, or a related field. Coursework includes organizational communication, the art of negotiation, small group communication, and business analysis. Client coordinators learn about the specific services their employer offers through extensive on-the-job training.
Client Coordinator Salary
According to Glassdoor, the national average salary for client coordinators is $45,781. Those at the top of the scale make $62,000, while those at the bottom of the scale make $35,000.
Client Coordinator Resources
Are you excited by what you have read so far? If so, check out the list of client coordinator resources below:
Association for Customer Care Professionals – Founded in 1973, the Association for Customer Care Professionals has grown into an international organization dedicated to the importance of customer care in business success. In addition to regional and local chapter meetings, its website has a careers section dedicated to helping members find new job opportunities.
Hubspot – Hubspot is one of the most trusted blogs when it comes to b2b sales and online marketing. The site is updated daily with articles from some of the top experts in sales and marketing. Client coordinators can find valuable information scanning through its archived content.
Salesforce Blog – Salesforce is one of the most-used client relationship management software on the market. its blog is regularly updated with the latest sales and marketing trends, as well as how-to posts on making the most of CRM technology.
Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary – This book covers the three principles behind providing an excellent customer experience, regardless the level of product or service being sold. While it is written for customer service professionals in general, the tips in this book are applicable for client coordinators.
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