What is a Web Analyst?
The main responsibilities of a Web Analyst are to create procedures for data management, data analysis, web projects, data integrity and Web server security. Web Analysts usually work as part of a web development team. A standard 40-hour workweek is typical; however, there are times when project deadlines require working overtime, including weekends. The Bureau of Labor Statistics predicts 3 percent growth for all computer occupations, including Web Analysts, which will amount to 240,800 new jobs created through 2024.
Web Analyst Duties and Responsibilities
Managing Complex Systems
Recording Web Log Files
Web Analyst Skills
Web Analysts should have knowledge of techniques and principles of Internet development, as well as the ability to analyze web models, schemes, integrated media and mock up drawings of websites.
Core skills Based on our analysis of job postings, employers are looking for Web Analysts with the following skills.
- Interpreting web traffic data
- Data visualization
- Website dynamics
- Integrates market research
- Web analytics
Advanced skills If the individual acquires more advanced skills, it helps in landing the right position quicker
- Multi disciplinary background
- Understanding of traffic drivers
- Experience with testing and usability
- Presentation skills
Tools of the Trade Common tools used by Web Analysts include
- Statistical Analysis System (SAS)
- Statistical Package for the Social Science (SPSS)
- Statistical regression models
- Google Analytics
- Spring Metrics
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Web Analyst Q & A
What are some of the core duties performed by a Web Analyst?
What challenges does this position face?
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Web Analyst Salary
Web Analyst Resources
Do you want to learn more about working as a Web Analyst? The links below are excellent resources to help you get started:
On the WebConversionrater Blog
Discusses online advertising, web entrepreneurship and personal experiences in the workforce.Web Metrics Guru INC Blog
Web Analytics, social media and education advice for individuals in the Analytics world, or those who are interested in pursuing a new career.LunaMetrics Blog
Help with types of web analysis for industry professionals.
On LinkedInWeb Analytics Professionals Group
Job insights and industry leader advice.Numeric Web Analytics Group
Web Analytics professional network.
BooksWeb Analytics 2.0 by Avinash Kaushnic
A book that addresses today’s business challenges when it comes to web analytics.Math and Stats for Web Analytics and Conversion Optimization by Himanshu Sharma
This book describes the role of math and statistics in Web Analysis.