What is a Web Analyst?
The main responsibilities of a Web Analyst are to create procedures for data management, data analysis, web projects, data integrity and Web server security. Web Analysts usually work as part of a web development team. A standard 40-hour workweek is typical; however, there are times when project deadlines require working overtime, including weekends. The Bureau of Labor Statistics predicts 3 percent growth for all computer occupations, including Web Analysts, which will amount to 240,800 new jobs created through 2024.
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Web Analyst Duties and Responsibilities
Managing Complex Systems
Recording Web Log Files
Web Analyst Skills
Web Analysts should have knowledge of techniques and principles of Internet development, as well as the ability to analyze web models, schemes, integrated media and mock up drawings of websites.
Core skills Based on our analysis of job postings, employers are looking for Web Analysts with the following skills.
- Interpreting web traffic data
- Data visualization
- Website dynamics
- Integrates market research
- Web analytics
Advanced skills If the individual acquires more advanced skills, it helps in landing the right position quicker
- Multi disciplinary background
- Understanding of traffic drivers
- Experience with testing and usability
- Presentation skills
Tools of the Trade Common tools used by Web Analysts include
- Statistical Analysis System (SAS)
- Statistical Package for the Social Science (SPSS)
- Statistical regression models
- Google Analytics
- Spring Metrics
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Web Analyst Q & A
What are some of the core duties performed by a Web Analyst?
Some of the core duties performed by a Web Analyst include analyzing website analytics in order to make recommendations to improve overall website performance with the goal of increasing online search visibility. A Web Analyst also monitors and understands on-site visitor behavior and stays connected with new trends and strategies for optimization. In addition, a Web Analyst provides insights on data related to website traffic, bounce rates, funnel performance, conversion rates, and any other website related activity.
What challenges does this position face?
Search engines like Google are constantly evolving and adding new algorithms and updates that have the potential to cause website penalties. It is critical that a Web Analyst stays up to date on all current trends and changes in the digital landscape. Frequent training and research is required to stay ahead of the curve in this role. The ability to adapt will be key in this position.
What skills does this position use most?
A firm understanding of website analytics tools like Google Analytics and Google Search Console is necessary. Great communication skills are required in order to tell a detailed story to clients about their analytics. A web analyst should be able to understand data, relationships between data sets, and be able to identify and explain recommendations for improvement. The ability to present data visually in a meaningful way by knowing your audience is another great attribute.
What should someone consider before becoming a Web Analyst?
Do you find statistics and data interesting? When you’re browsing the Internet, do you have ideas about how to make a certain website better? Are you creative, technical and analytical? If you answer yes to these questions, a Web Analyst position could be the perfect job for you.
What type of person is successful in this job?
Someone who has great communications skills and can translate their insights and observations in clear and concise manner to teammates, upper management, and clients. Being able to naturally blend the technical side of things while understanding the user is very important. Critical thinkers who are curious, open minded, versatile will perform very well in this role.
What do you find to be the most rewarding about this position?
Web Analysts have a tremendous potential to transform and accelerate the growth of a business. New trends and evolving technology keep the job fresh because there’s never really a dull moment. Working with a variety of interesting people from different backgrounds is another perk that I find very enjoyable. Being paid well in a thriving industry with continued demand is also a great benefit.
Web Analyst Salary
Web Analyst Resources
Do you want to learn more about working as a Web Analyst? The links below are excellent resources to help you get started:
On the WebConversionrater Blog
Discusses online advertising, web entrepreneurship and personal experiences in the workforce.Web Metrics Guru INC Blog
Web Analytics, social media and education advice for individuals in the Analytics world, or those who are interested in pursuing a new career.LunaMetrics Blog
Help with types of web analysis for industry professionals.
On LinkedInWeb Analytics Professionals Group
Job insights and industry leader advice.Numeric Web Analytics Group
Web Analytics professional network.
BooksWeb Analytics 2.0 by Avinash Kaushnic
A book that addresses today’s business challenges when it comes to web analytics.Math and Stats for Web Analytics and Conversion Optimization by Himanshu Sharma
This book describes the role of math and statistics in Web Analysis.
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