What is a District Sales Manager?
A District Sales Manager oversees a company’s sales force and develops sales plans and projections for a given region. They monitor sales, train and ensure the ongoing professional development of sales personnel, report sales figures and profits to company executives, and set and ensure that salespeople are meeting sales goals. In addition, a District Sales Manager might be involved in assisting with the development of marketing plans and strategies to drive the sales of a company.
District Sales Managers work mainly in mid-size or large corporations with extensive sales forces spread into various areas or regions. According to the Bureau of Labor Statistics (BLS), the projected employment growth rate for sales managers is 5 percent between 2014 and 2024. The importance of sales to companies and the need to generate sales and remain competitive in a global environment are among the reasons cited for this expected growth rate.
District Sales Manager Duties and Responsibilities
Create and Implement Sales Programs and Goals
Manage Sales Teams
Research Markets and Understand Industry Trends
District Sales Manager Skills
A District Sales Manager cannot be successful without strong verbal and written communication skills, as they spend a great deal of time communicating with new and existing customers, salespeople, vendors, corporate executives and other regional sales managers. They also need to have above-average organizational and planning skills. In addition, they should be critical thinkers and problem solvers who are effective at both working independently and in teams. Potential employers of District Sales Managers might also prefer job candidates who display the following abilities or skills:
Cultivating customer relationships Keeping constant communication with new customers to expand sales and with current customers to ensure satisfaction and continued business
Analyzing market trends and sales data Understanding the market to focus on expanding sales and to implement product or service promotional activities
Developing marketing strategies Creating campaigns that expand brand recognition and enforces the need for a company’s product or service
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District Sales Manager Q & A
What are some of the core duties performed by a District Sales Manager?
What challenges does a District Sales Manager face?
What skills do District Sales Managers use most?
- Presentation of materials: It could be one-on-one or to a group of 5-50.
- Prospecting/Networking: finding every way possible to get in front of potential clients.
What should someone consider before becoming a District Sales Manager?
What type of person is successful in this job?
What do you find to be the most rewarding about being a District Sales Manager?
District Sales Manager Salary
Additional District Sales Manager Resources
Below, you will find a list of several resources that can be helpful in shedding more light on a career as a District Sales Manager. These resources contain detailed information about job duties and expectations in addition to professional development opportunities, relevant articles and more.
On the WebTopLine Leadership Blog
Review blog entries addressing sales management tips and strategies that would be helpful to District Sales Managers.Selling Power Magazine
An online publication offering District Sales Managers and other sales professionals articles, blogs, training materials and more, covering such topics as team building, management practices and motivational tips.Sales & Marketing Management Magazine
From articles to free webinars, this online publication is a great resource that District Sales Managers can use to keep up with industry trends and review successful management practices.
Industry GroupsThe Sales Management Association
A global organization offering networking and professional development opportunities for District Sales Managers and related occupations.National Association of Sales Professionals (NASP)
In this organization, District Sales Managers and other sales professionals can network, review articles and hone their skills with training webinars.The Sales Association
Focusing on professional development and networking, this organization offers conferences, webinars, articles and certification information.
PodcastsThe Advanced Selling Podcast
Hosted by professional sales trainers, this podcast covers tips and practices for successful management and sales results.The Sales Manager Playbook
This podcast gives District Sales Managers the opportunity to hear interviews with professionals in the field who offer advice about team building, motivation and more.