An impressive letter of application allows you to elaborate on your resume and gives the recruiter an understanding of your character and professional value. It’s a powerful opportunity to make a lasting impression on a prospective employer.

Below, you’ll learn what is the purpose of a letter of application and how to write one, along with a template and examples to help you get started.

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What is a Letter of Application and Why It’s Important

A letter of application, or a cover letter, is a one-page document that builds on and expands your resume. This letter showcases your unique skills and achievements that set you apart as the ideal candidate for the job. However, the most critical aspect is showcasing how you can contribute to the company’s growth and success while aligning with your career aspirations.

While only sometimes required, adding a well-written letter of application can be just what you need to land the interview. It’s the perfect platform to explain gaps in your resume or the reasons for switching careers. Think of it as a compelling letter where you can vouch for yourself.

How to Start a Letter of Application

To create a persuasive letter of application, gather all the necessary information beforehand. Here are a few things you should consider:

  • Who will read your letter: Your application letter should be addressed to the person reading it. Take the time to research the hiring manager’s full name.
  • What the recruiter is looking for: Study the job description and identify keywords that signal the skills the role requires. Add these to your resume to tailor your letter of application to the job post.
  • Your work experience and skills: List all your impressive achievements and relevant resume skills demonstrating your ability to perform the role.
  • What attracts you to the company: Why do you want to work at this enterprise? Do you admire their culture, services or products? Do you agree with their mission statement?

How to Write a Letter of Application

Writing an impressive application letter is easy when you know the proper structure and what information to include. The following sections will guide you through the writing process.

1. Address your letter of application

Thanks to your research, you already know who you’re writing to. Address your letter using the formal “Dear [recipient’s full name].” Other appropriate application letter salutations include:

  • Dear [Job Title]’s Hiring Manager,

  • Dear [Recruiter’s Name],

  • Dear [Department] Recruiter,

  • Dear Head of [Job Title’s Department],

  • Dear Hiring Manager,

  • Greetings,

Avoid outdated greetings like “To Whom It May Concern” and “Dear Sir or Madam.”

2. Hook your reader with a strong introduction

It’s an attention-grabbing opening statement to pique a recruiter’s interest. Your introduction should cover the following:

  • Introduce yourself as a professional.

  • Mention the specific job title you’re applying for.

  • Explain why you want to join the company.

  • Highlight how your skills and experience align with the job requirements.

  • Indicate where you heard about the position.

3. Convince the employer you’re the right person for the job

To make your letter of application impactful, highlight your experience with specific examples of your professional achievements. Follow these guidelines:

  • Address the specific requirements: Describe your relevant soft and hard skills and your top accomplishments in detail to convince the recruiter you’re the best fit for the role.

  • Apply the STAR method: Illustrating your achievements using the Situation, Task, Action and Result (STAR) method is a highly effective strategy for positioning yourself as a proactive problem-solver.

  • Be strategic with your formatting: It’s essential to keep the body of your application letter concise and straightforward. Design decisions like bulleted lists can assist you in emphasizing your abilities and credentials.

Close with a call to action

Conclude your application letter by expressing your enthusiasm for the job and desire to be considered. Remember to extend an invitation to connect further through an interview. Use this opportunity to inform them of your availability and provide your contact information.

Letter of Application Template


Dear [Hiring manager’s full name],

I’m writing to express my interest in the [Job Title] position at [Company Name], as advertised on [where you found the job posting]. With a strong background in [relevant skills and experiences], I’m confident I can contribute effectively to your team and help [Company Name] achieve its goals.

In my previous role at [Previous Company], I [describe relevant responsibilities and achievements]. This experience has equipped me with the skills necessary for the [Job Title] position, including [list specific skills or qualifications mentioned in the job description]. My commitment to [mention any relevant values or goals of the company] aligns with the values of [Company Name].

I’m drawn to [Company Name] because of its reputation for [mention any positive aspects of the company that attracted you, such as its innovative solutions, commitment to excellence, etc.]. I am eager to bring my [mention specific skills or qualities] to contribute to your team’s success.

Thank you for considering my application. Attached is my resume, which details my professional background and accomplishments. I’m available via xxx-xxx-xxxx or email on [dates of availability] during normal business hours.

I look forward to meeting and discussing how my skills and experiences align with the needs of [Company Name].

[Your Full Name]

Letter of Application Example

March 3, 2023

Dear Ruby Clark,

I’m writing to express my interest in the Senior Copywriter position at Wales Advertising, as posted on LinkedIn. With a proven track record in creating compelling content, I am excited to contribute my skills and experience to your dynamic team.

As a senior professional in the field, I have demonstrated leadership skills by collaborating with cross-functional teams, mentoring junior copywriters, and overseeing the successful delivery of high-profile projects. I have successfully developed and executed creative copywriting strategies for diverse clients, consistently exceeding expectations and driving engagement. My ability to understand brand voice, target audiences, and market trends has resulted in impactful campaigns and a 35% increase in brand visibility.

Wales Advertising’s reputation for innovative and strategic advertising solutions aligns perfectly with my professional aspirations. I’m impressed by the agency’s commitment to creativity, and I’m eager to bring my passion for storytelling, strategic thinking, and meticulous attention to detail to your esteemed team. I’m confident that my expertise in crafting persuasive and memorable content will contribute to the continued success and growth of Wales Advertising.

Attached is my resume, providing a more detailed overview of my professional background and accomplishments. Feel free to contact me via 555-555-5555 or email this Monday and Thursday during regular business hours — I look forward to meeting and discussing this copywriting opportunity further.

Thank you for considering my application.

Anna Smith

Letter of Application FAQ

What is a letter of application form?

A letter of application form is a formal business letter you send to recruiters to secure a job interview. It accompanies your resume and helps you expand on your work experience, skills and accomplishments while showcasing your work ethic and professional values.

What is an example of a good cover letter for a job application?

Here’s an example of a well-written cover letter:

June 10, 2023

Dear Walter Moore,

I'm writing to express my interest in the Product Designer position at Bloom, as advertised on Indeed. With a strong background in product design and a passion for creating innovative and user-centric solutions, I am eager to bring my skills and creative vision to contribute to Bloom's success.

In my previous role as a Product Designer at InnovaForma Designs, I led the design process for GreenLight, from conceptualization to final implementation. This ground-breaking product outsold its competitors and won the Sustainability Award at the VisionaryCraft Awards. My experience includes collaborating with cross-functional teams, conducting user research, and translating insights into intuitive and visually appealing designs.

I'm particularly drawn to Bloom because of its commitment to innovation and focus on sustainability. I'm excited to contribute my skills to a company that values creativity and user-centric design principles. My ability to balance user needs, business goals, and design aesthetics aligns well with Bloom's commitment to delivering exceptional user experiences.

Additionally, my proficiency in industry-standard design tools, a keen eye for detail, and a solid understanding of design principles position me as a valuable candidate for this role.

Enclosed is my resume, which details my professional background and showcases my portfolio. I'm available via 555-555-5555 or email this Tuesday and Friday during regular business hours. I look forward to discussing this opportunity further.

Thank you for considering my application.

Jack Miller

When do you need a letter of application?

Always include a letter of application in your job application unless the employer says otherwise. It's a perfect opportunity to expand your resume and showcase who you are as a professional. An application letter is specifically recommended if you have gaps in your resume or are looking to switch careers; it's your chance to explain your reasoning and sell yourself.