Spa Manager Job Description
Spa Managers oversee all aspects of the operations of beauty, health and wellness spas. Their core duties include managing staff, overseeing facility maintenance, developing budgets and creating marketing and promotions campaigns. Staff-related duties could entail hiring, training and scheduling employees. In addition, Spa Managers might interact directly with customers to resolve issues and ensure satisfaction with spa services and personnel.
Spa Managers can work in hotels, resorts and health clubs, or run stand-alone massage spas or beauty salons. According to the Bureau of Labor Statistics, overall growth of this type of administrative services manager is expected to be 8 percent through 2024. Those in recreation industries, such as Spa Managers, are projected to see a 7.3 percent growth over the same time period.
Spa Manager Duties and Responsibilities
In order to meet their core responsibilities of personnel and facility management and promoting spa services, Spa Managers must perform many tasks. We have analyzed several job listing and have identified the following primary duties and responsibilities associated with being a Spa Manager.
Recruit and Oversee Staff
Spa Managers ensure the success of an establishment by hiring and training adequate staff members to deliver a spa’s services. To this end, Spa Managers are typically involved in employee recruiting, selection and training. They typically set employee schedules, ensure that employees receive ongoing training and hold staff meetings to keep employees updated on spa procedures and policies.
Manage Operations Budget
A budget is crucial to the operations of any business and it falls to Spa Managers to create and manage such a budget. They set annual financial goals, review costs for spa procedures and services, oversee payroll and establish budgets for advertising, sales campaigns and promotional events.
Assist with Promotions and Sales
In many cases, Spa Managers have a hand in creating promotional and public relations campaigns to raise public awareness and visibility of their spa and its services to generate sales and increase memberships. They also assist in creating membership incentives and sales promotions leading to a larger client base.
Supervise Facility Maintenance
Spas must typically meet sanitation guidelines and it usually is up to Spa Managers to make sure that facilities are properly cleaned and that all equipment is in working order. This might include ensuring that tools are adequately sterilized, linens are washed and a proper inventory of supplies are maintained.
Ensure Customer Satisfaction
As with any service-oriented business, spas rely on customer satisfaction and Spa Managers are generally responsible for ensuring that customers’ expectations are met. Spa Managers might interact with clients to get feedback about services and facility cleanliness, handle customer complaints and create customer service tools such as comment cards and surveys.
Spa Manager Skills
Successful Spa Managers tend to use strong organizational, verbal and written communication, and critical thinking skills to handle all of their managerial responsibilities. They should be detail-oriented team players with leadership and time management skills and the ability to anticipate the types of services that clients would most enjoy and benefit from and implement these types of services into their establishments. Customer service, problem solving and interpersonal skills are essential for Spa Managers, as they interact closely with clients, personnel, vendors and the public on a daily basis. Above-average math skills are useful for budget creation purposes. In addition to these vital skills, employers typically seek Spa Managers who possess the following skills and abilities:
- Developing marketing and promotional strategies, as well as advertising campaigns
- Hiring, training and developing staff
- Developing customer relationships and measuring customer satisfaction
- Evaluating and establishing sales goals
Spa Manager Tools of the Trade: Spa Managers must use different types of tools to complete their daily tasks. If you are considering a career in this field, you should be prepared to demonstrate mastery in the following:
Customer satisfaction tools – whether it’s surveys, casual face-to-face interactions or suggestion boxes, Spa Managers should be knowledgeable about the ways to measure customer satisfaction to retain existing clients and attract new ones.
Basic computer systems and software - from using Microsoft Office applications, such as Word and Excel, to employing the use of accounting and financial software, Spa Managers should be comfortable with using basic computer systems in their daily routines.
Social media – as part of their advertising/promotions/marketing responsibilities, Spa Managers might often use social media platforms such as Twitter or Facebook to communicate information about their establishments and it is imperative that they have more than a basic knowledge about social media.
Spa Manager Education and Training
Some employers prefer that Spa Managers possess at least a bachelor’s degree in business management, hospitality management or business administration. Coursework or a background in massage therapy, cosmetology or health and wellness is helpful. Knowledge of employment laws and federal and state regulations addressing spas and licensing requirements for massage therapists and other workers is important.
Spa Manager Resources
We have put together the following resources to help you develop a further understanding of what is required to become a Spa Manager and what the daily life of a Spa Manager is like. You will find links to books, blogs, organizations and other resources to give you a clearer picture of this occupation.
International SPA Association (ISPA) – As members of this organization, Spa Managers can enjoy conferences, webinars, courses, certification information and other pertinent information for professional development and growth opportunities.
The Spa Association (SPAA) – Since 2001, SPAA has been providing articles, training programs, certification and other resources relating to spa management.
InSPAration Management Blog – Want market research tips? Funding ideas? Methods for generating leads? You’ll find dozens of important topics in the spa industry addressed in this weekly blog, written for Spa Managers by Spa Managers.
Strategies Blog – Read articles and blogs about current trends in the spa industry, teamwork, success secrets and so much more that Spa Managers need to know!
Successful Salon and Spa Management 6th Edition by Edward Tezak and Terry Folawn – Get dozens of management tips and an insider look into spa operations from an experienced Spa Manager.
Guide to Spa Success: An Essential Manual for Spa Directors, Salon Managers and Owners in the Beauty Industry by Adrienne Memmoli – From marketing strategies to client retention, this book details the ways in which Spa Managers and other industry professionals can ensure the success of their operations.
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