Vp Of Marketing Resume Samples

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Vps Of Marketing are responsible for coordinating a company’s marketing department. Some of their duties are developing marketing strategies, setting marketing goals, creating marketing budgets, implementing and monitoring marketing campaigns, allocating resources, identifying opportunities for growth, and tracking competitor activity. Successful example resumes for Vp Of Marketing mention the following skills: marketing expertise, leadership, organization, networking, problem solving, strategic planning, analytical thinking, creativity, and computer proficiency. Employers choose resumes highlighting at least a Bachelor’s Degree in marketing or a similar area.

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1

VP of Marketing

  • Increased 2016 YoY ROAS ~27% by optimizing budget allocation and improving conversion across multiple channels including: paid search, affiliate marketing, and email marketing.
  • Generated $1.1MM in new revenue in one fiscal year by leading the marketing team in the creation and launch of National Credit Advisors, which achieved a 142% ROAS.
  • Created $100k in new revenue through the launch of an affiliate marketing program.
  • Improved inbound call conversion rate by 23% by working with the sales team to route calls to reps
  • Develop and manage strategic B2B partnerships to improve positioning and expand brand reach.
  • Produced an 11% increase in conversion rate and an 8% CLTV increase through developing an email and retention marketing strategy.
  • Product Owner for a scrum based agile team for innovative SaaS startup, Credfly.
Candidate Info
8
years in
workforce
2
years
at this job
BA
Media Studies
2

VP of Marketing

  • Worked alongside CEO from ground zero (Start-up) on all platforms. Built [company name] into a 30+ million dollar company in 6 years.
  • Worked closely with sales team to implement key objectives and strategies.
  • Managed over 10 product launches from concept to creation, with a support marketing strategy.
  • Managed a social, art, and marketing team.
  • Created consistent company growth year after year.
  • Maintained good relationships with all vendors and the lab we worked with.
  • Sought out new ideas to gain brand awareness via social media, SEO, and print.
Candidate Info
8
years in
workforce
6
years
at this job
BA
Marketing / Communications
3

VP of MARKETING & BRAND DEVELOPMENT

Responsible for development, planning and execution of all global strategy, new brand development, brand positioning/re-positioning, go-to-market plans, brand marketing campaigns, direct-to-consumer ecommerce, consumer communications and media planning, innovative content strategy, digital and social media platforms in a complex agency structure.

  • Responsible for launching Townes at its inception to support the successful brand portfolio of in-house brands including contemporary apparel brand, Chapter, and Japan-based client projects for multi-chain retailer, Colony 2139 and Mitsubishi Urban Land Development.
  • P&L management contributing to revenue and market share growth including financial analysis and evaluation of new product platforms, sales/profit analyses and projections for the purpose of assuring long term company growth within budget.
  • Cross-functional leadership (creative, marketing, merchandising, sales and design) and people development for the organization with emphasis on teamwork and efficiency implementing cross-functional management, workflow planning, brand calendars and procedure policies.
  • Artist and influencer relationship program development alongside the creation of multiple strategic business plans around brand shaping music initiatives, music programming and future music festival concept.
  • Trend monitoring and consumer insight application towards strategies for the company with qualitative and quantitative measurement tracking brand awareness, marketing ROI and brand health.
Candidate Info
18
years in
workforce
4
years
at this job
BA
Fashion Merchandising
4

VP of Marketing and Office Manager

  • Manage Calendars, Answer Phones, Filing and bookkeeping.
  • Manage marketing channels through face to face meetings and Internet Channels.
  • Responsible for obtaining new clients and customer service.
  • Participate in Portal User Acceptance testing running ALM Scripts to test and ensure quality.
  • Ensure Evidence was being properly uploaded to SharePoint by using filters and extracting information from SharePoint.
Candidate Info
19
years in
workforce
2
months
at this job
Computer Information Systems

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