Social Media Marketing Specialist Resume Samples

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Social Media Marketing Specialists attract prospects and cultivate relationships with customers on social networks. Their duties include increasing website traffic, performing research, building meaningful connections, publishing content, setting up company accounts on different social networks, and providing support to other departments. Based on our collection of resume samples for Social Media Marketing Specialist, essential qualifications for the job are computer proficiency, marketing expertise, communication and interpersonal skills, creativity, customer focus, and teamwork. Employers select resumes displaying a degree in marketing, advertising, and public relations.

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1

Social Media Marketing Specialist

Owned Social Media strategy and managed day-to-day Social marketing operations.

  • Conceived and managed a revamped content strategy that increased year/year referral traffic by 95%.
  • Implemented promotional strategy that increased year/year revenue via Social Media by 150%.
  • Launched earned and paid content strategy to grow Facebook by 40% to 440,000 fans.
  • Achieved double-digit growth in Twitter, Pinterest, and Instagram.
  • Deployed lead-generation tactics to bring in 125,000 new e-mail addresses via Social Media campaigns.
  • Implemented aggressive paid media campaigns in Facebook (Display Ads); achieved $1.25 ROAS.
Candidate Info
6
years in
workforce
1
year
at this job
English/journalism
2

Social Media Marketing Specialist

A privately held advertising firm that founded in 1999, and has developed innovative approaches to New-media advertising, specializing in online, email, mobile, and viral campaign

  • Designed Social Media case study and infographic for client Coca Cola, Kenneth Cole
  • Cold called prospected client with sponsored blogging websites
  • Built up contact list of Non-profit organization Healthy Child Healthy World trusted partners (and their own new media buyer or their advertising agency media planner)
  • Updated and posted daily Facebook & Twitter pitched new media story or the latest articles about online marketing and mobile marketing from ADWEEK, MeidaPost, ClickZ and Chief Marketer, and compiled Quake marketing traditional network sites list
  • Scheduled and organized Google calendar of Time Warner Cable Email Deployment Timeline of HTML Email Campaign to small business owner/ IT telecom decision makers among national companies
Candidate Info
4
years in
workforce
3
months
at this job
BA
English
MS
Marketing
PhD
International Business
3

Social Media Marketing Specialist and Youth Advocate

Developed a Facebook marketing campaign geared towards delivering a clear and concise message to college students across Southern California resulting in an increase of unique Facebook hits by 300%

  • Developed effective donation-driven content strategies such as email and Facebook marketing resulting in $4,000 worth of funds for foster youth transitioning out of foster care
  • Trained new interns in social media and nonprofit marketing
  • Assisted in a multi-faceted email marketing campaign that garnered a 60% rise in Facebook page visits
Candidate Info
11
months in
workforce
4
months
at this job
BA
Communication Studies
4

Social Media Marketing Specialist

Increased social media equity by an average of 192% in first four months through strategic advertising and timely relevant content

  • Prepared first-time marketing calendars for six of the seven stores
  • Wrote and produced PSA for ebola, positioning company's safety gear site as expert in the field of biohazard PPE, navigating legal waters
  • Wrote and distributed press releases in global channels
  • Managed four direct reports
  • Initiated the use of lookalike paid ad campaigns and returned analytics to upper management
  • Managed up to $2000/day ad budget to target maximized conversion rates
  • Decreased the role and expense of two direct-report consultants by consolidating tasks, saving $25,000 annually
  • Increased the role on blog presence from product highlights to expert in the field
Candidate Info
27
years in
workforce
2
years
at this job
BA
Design And Visual Communications
Education
5

Social Media Marketing Specialist

  • Developed and managed content of over fifty of our properties social media accounts
  • Analyzed metrics in Google analytics as a tool for the SEO of all our market-rent properties
  • Coordinated with various ILS’ to promote our properties on the internet
  • Managed Corcoran’s new web-design initiative aiming to enhance the quality of Corcoran’s property websites
Candidate Info
10
years in
workforce
4
years
at this job
BA
Communication Studies
6

Social Media Marketing Specialist

  • Analyzed complex exposure data and prepared reports for sales associates regarding marketing trends in relation to prospective clients.
  • Developed specialized market research by analyzing the intuitive nature and content quality of the websites of clients and clients' competitors to assist sales associates and clients in developing business and advertising strategies.
  • Created and managed an online presence and reputation for clients via social media websites, search engine optimization, and Google Analytics.
  • Operated in self-directed and remote work environment within a broad, benchmark driven task structure.
Candidate Info
2
years in
workforce
1
year
at this job
BA
Geography
MS
Geographic Information Systems Technology
7

Social Media Marketing Specialist

Led Facebook advertising campaigns which increased Mopar's Facebook fan count by over 100K fans

  • Developed Mopar's marketing metrics reporting system, used to guide the marketing department
  • Used social media consumer listening tools to determine consumer perception of the Mopar brand
  • Analyzed digital metrics for Mopar's Facebook, Twitter, and YouTube accounts
  • Analyzed digital metrics for Mopar.com, WearMopar.com, Mopar's e-Store, and the Mopar Owner Center
  • Developed digital marketing initiatives to increase brand awareness, social engagement, and web traffic
Candidate Info
2
years in
workforce
11
months
at this job
BS
Business
BBA
Marketing
8

Social Media Marketing Specialist

  • Lead and execute social media integration efforts on [company name].com across devices
  • Launched over 10 web experiences supporting division-specific social campaigns and celebrity brand pages by working cross-functionally among creative, digital, and development teams
  • Strategize social integration efforts on both digital platforms and live broadcast during two weekly [company name] TV shows, Beauty Report and The List (fashion) and report on KPIs and metrics
  • Increased community growth and social actions on Pinterest week over week through integration-program during fashion programming
  • Executed large-scale social media campaigns on both [company name].com and broadcast for high-profile celebrity partner visits such as Nicki Minaj, Gwen Stefani & Tyra Banks
  • Developed highly-detailed campaign plans and presented them to partners; garnered millions of social impressions across platforms, amplifying the [company name] brand
Candidate Info
6
years in
workforce
1
year
at this job
BA
Business Administration
9

Social Media Marketing Specialist

Managed social media accounts as means for customer service and engagement.

  • Assisted with promotions to attract more customers online.
  • Targeted both offline and online consumers by designing a multi-pronged and comprehensive content strategy.
  • Constructed effective messaging using language, graphics and marketing
  • Produced and analyzed reports of growth and reach in social media presence.
Candidate Info
3
years in
workforce
4
months
at this job
BBA
Marketing
10

Graphic Designer & Social Media Marketing Specialist

  • Created logo and digital content for website and social media networks
  • Managed daily content Facebook and Instagram for over 30,000 followers
  • Developed and managed website content and search engine optimization
Candidate Info
7
years in
workforce
2
years
at this job
BA
Business Administration, Marketing

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