Retail Marketing Manager Resume Samples

HIGH QUALITY

The best examples from thousands of real-world resumes

EXPERT APPROVED

Handpicked by resume experts based on rigorous standards

DIVERSE EXAMPLES

Tailored for various backgrounds and experience levels

Retail Marketing Managers make sure companies meet their sales goals and are responsible for handling marketing budgets, managing retail teams, maintaining stocks, solving customer complaints, organizing meetings, and checking if safety and legal requirements are met. Essential skills listed on a typical resume sample for Retail Marketing Managers include sales orientation, leadership, commercial awareness, organization, communication abilities and results orientation. Those seeking to work in a retail company come from various educational backgrounds, and most candidates display a Bachelor's Degree in marketing or a similar field in their resumes.

Looking for job listings? Check out our Retail Marketing Manager Jobs page.

Want 2-3x more interviews (guaranteed)? Get a Professional Resume Rewrite from ZipJob

1

Retail Marketing Manager

Developed and executed consumer marketing programs with more than 60 retailers, growing sales more than 20% with key accounts

  • Managed $2M budget and sales support requests from 40 field sales representatives
  • Supported sales representatives in the field, attending private seasonal product launches to determine future marketing and product strategies
  • Designed and executed turnkey programs for retailers utilizing local and national media, direct mail, radio, TV, outdoor, events and visual merchandising
  • Managed catalog and price list production, including creative direction, photo shoots, bid process and press checks
  • Launched introduction of leather firefighting boots to industrial marketplace, including packaging, sales aids, visual merchandising, public relations, media planning and annual trade show attendance
  • Coordinated pre-show product mailing to customers to increase booth traffic and communicate show specials and increased orders by 15% from previous year
Candidate Info
10
years in
workforce
5
years
at this job
BA
English & Communications
2

Retail Marketing Manager

  • Developed and executed three promotional marketing campaigns and communication strategies; including direct mail / web initiatives, in-store POS, promotional literature, innovative displays, packaging and merchandising to generate increased revenue and develop greater affinity of the brand.
  • Single handedly managed the 'VIP Preferred Customer' loyalty marketing and market research programs. Analyzed 'Preferred Customer' database to reduce undeliverable promotional materials. Efforts resulted in a reduction of annual printing costs by 3%.
  • Implemented a uniform coupon tracking system and request form to streamline project requests; saving over $500,000.
  • Monitored market trends and competitor activity to ensure high campaign ROI and customer retention.
  • Managed three company sponsored trade shows and all new store grand opening affairs.
  • Built and led nationwide $150,000 annual art school scholarship program and all monetary charitable donations.
  • Spearheaded corporate and store participation to promote and raise $50,000 for "Crossing for a Cure" Pancreatic Cancer charitable foundation.
Candidate Info
3
years in
workforce
8
months
at this job
BS
Marketing, Advertising And Graphic Design
3

Retail Marketing Manager. The Electripak Division

manufactured weather-resistant electrical devices and multiple outlet products.

  • Developed award-winning packaging, generating 25% greater G.M.R.O.I. for retail customers while reducing manufacturing costs more than 30%.
  • Revitalized the company image through new packaging designs, collateral materials, media campaign, and point of sale programs.
  • Initiated joint venture agreements for new product development.
  • Secured national private label accounts.
  • Implemented consumer rebate and co-op advertising programs.
Candidate Info
9
years in
workforce
3
years
at this job
BS
Marketing
MA
Marketing Management
4

Retail Marketing Manager

Successfully developed and managed all aspects of retail marketing for 11 Retail stores and 4
Outlet stores, including campaign strategy, media buys, direct mail campaign selection, in-store
promotions/events, and project workflow for over 75 annual projects.

  • Executed retail-centric program strategies across 3 channels: retail, online, and catalog.
  • Planned all aspects of a Grand Opening from media placements, direct mail, on-site promotions, and sweepstakes. Drove over 3X planned traffic/sales to store.
  • Managed vendor relations including all co-op ad placements; fully leveraging all dollars.
  • Developed POP signage supporting brand, lifestyle, product and promotional initiatives.
Candidate Info
10
years in
workforce
2
years
at this job
BA
Bachelor of Arts
JD
Juris Doctor
5

Retail Marketing Manager

Generated and implemented marketing plans for [company name] and b free daily newspapers

  • Cultivated and managed corporate circulation and marketing relationships
  • Planned and executed promotions to increase retail circulation sales
  • Expanded retail distribution and increased sales for The Sun and b free daily
  • Created and managed corporate marketing sponsorships and trade relationships
  • Managed Single Copy Circulation Marketing budget
  • Drove Barter and 3 Party Sales programs
  • Organized and managed events to grow revenue and build brand awareness
Candidate Info
11
years in
workforce
2
years
at this job
HS
High School Diploma
BS
Communication Studies & French Language
MA
Business & Management
6

Retail Marketing Manager

Managed strategic marketing and branding for an industry leader in reverse mortgages.

  • Launched Top Producer Program and directed customized marketing and advertising campaigns, ongoing communications and quarterly budgets, resulting in increased sales and retention.
  • Developed and managed new [company name] branded collateral, including design, copywriting, production, and fulfillment.
  • Created advertising and marketing campaigns in support of new products and key initiatives.
  • Initiated and managed Local Marketing Program, driving sales with integrated marketing, advertising, and public relations campaigns nationwide. Established metrics to track program effectiveness and ROI.
  • Launched and managed Co-op Marketing Program, aligning cross-functional resources to support national sales team.
  • Supported corporate lead generation campaigns, including DRTV advertising, direct mail, and Web.
Candidate Info
24
years in
workforce
5
years
at this job
BA
Psychology
MA
Industrial / Organizational Psychology
7

Product Manager & Asst. Retail Marketing Manager

Responsible for marketing activities on two national product categories; product development; contribute to budget activities.

  • Launched over 45 national products, 6 of which are in the top 20 within the category with many also being the company's top selling new products
  • Developed new line with updated advertising which accounts for a 5% growth in total category sales
  • Led cross-functional team to develop new products and ensure on time launches
Candidate Info
14
years in
workforce
3
years
at this job
BA
Bachelor of Arts
MA
Business Administration
MA
Business Administration
8

Contractor - Retail Marketing Manager, Retail Sales Division

Streamlined, organized and consolidated the [company name] Flash Memory Storage Creative Assets Marketing Portal and online product information data.

  • Collaborated with Blaze Design Company restructuring the [company name] Marketing creative assets portal accessed by global product marketing teams.
  • Managed and maintained collateral distribution process for Sell-Point Retail Products portal supporting online product sales.
  • Designed process to track and manage library of print and online media creative marketing assets.
  • Created and drove usage of SellPoint Assets Spreadsheet ensuring updated marketing collateral and assets exist in worldwide accessible portals. Tracked online usage of marketing collateral for 5 product lines.
Candidate Info
4
years in
workforce
6
months
at this job
BA
American History
MS
Curriculum And Instruction
9

Retail Marketing Manager

Responsible for the development and execution of the marketing strategy to create value among the Hispanic corridor.

  • Developed, manage and implement nontraditional marketing strategy to grow sales and brand awareness.
  • Partnered with sales team to develop new calling cards and other long distance, local services, and go-to-market plans.
  • Implemented consumer research and user experience analysis to create product recommendations.
  • Managed channel development and sales distribution, analyzed sales metrics, and assisted distributors in sales promotions.
Candidate Info
7
years in
workforce
2
years
at this job
C
Project Management
BS
Industrial Engineering
10

Sr. Retail Marketing Manager

Led development and implementation of annual marketing plans for [company name], resulting in sales increases in existing and new categories of business.

  • Drove development and implementation of footwear out-bound and in-store marketing campaigns for [company name] that contributed to increasing footwear sales by $12 million (30 percent) in 11 months.
  • Planned, implemented, and directed all marketing activities for retail partners totaling $50 million in revenues.
  • Directed and executed retail launch of basketball footwear in October 2010, which resulted in 100 percent sell-through of signature product.
Candidate Info
9
years in
workforce
1
year
at this job
BS
Communication

Free Professional Resume Critique

We have partnered with TopResume to bring you a FREE resume critique service. Upload your resume and within 48 hours TopResume will email you a detailed analysis of what hiring managers and automated systems think of your resume – and how to improve it.

Browse
Upload Resume File