Public Relations Specialist Resume Samples

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Public Relations Specialists are employed by a variety of organizations or by independent PR firms and are responsible for promoting a positive image of their clients. They also aim to influence behavior and opinions, and perform work activities like supervising the production of PR materials, implementing campaigns, liaising with stakeholders, supervising PR staff, and planning events. The most successful candidates highlight in their resumes qualifications like communication, writing, networking, time management, teamwork, and computer skills. Most sample resumes for Public Relations Specialists mention a Bachelor's Degree in communication or a similar field.

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1

Public Relations Specialist

  • Outlined and managed comprehensive communications and marketing strategies for distribution of vendor products, and tracked all marketing and public relations efforts via creation of daily progress reports/measures.
  • Researched and developed promotional material, product descriptions and press releases, ensuring that all marketing materials maintained a high level of quality and positively promoted the brand.
  • Wrote, edited, and distributed news releases, media advisories, and marketing material for campaigns, creating customer focused copy with the appropriate tone and voice.
  • Developed and maintained positive relationships with internal/external stakeholders and implemented and tracked proactive public relations efforts to promote a positive company image.
  • Coordinated a direct marketing campaign to develop a network of contacts which increased customer outreach and a 37% increase in sales.
  • Reduced costs by 18% by aggressive budget adherence and management.
Candidate Info
8
years in
workforce
1
year
at this job
BS
Communications
MA
Public Relations
2

Public Relations Specialist

Wrote, edited and disseminated professional messaging including press releases, online content, social media and internal and external communication materials.

  • Created specialized communication plans to promote physicians and new service lines.
  • Represented the hospital at public events covering health, wellness and other related topics.
  • Planned and directed broadcast content for local radio and television opportunities; cultivated original story ideas and topics for shows; secured physician participation.
  • Participated in civic, social and business organizations to promote the hospital's reputation, protect its interests and advocate for its positions where appropriate.
  • Monitored local media for coverage of the hospital and its competitors; identified trends in national and local health care.
Candidate Info
10
years in
workforce
1
year
at this job
BA
Journalism
3

Marketing and Public Relations Specialist

  • Led all public relations efforts resulting in over 150 articles placed in top media outlets.
  • Developed and executed marketing plans to drive over 8,000 leads annually.
  • Collaborated on website redesign resulting in improved search engine rankings and a 60%
  • Scheduled and coordinated over 50 educational seminars with engineers, architects, home
  • Created interactive online community to increase awareness about foundation repair and waterproofing issues.
Candidate Info
12
years in
workforce
2
years
at this job
BS
Business Administration
4

Marketing and Public Relations Specialist

Specialized in working with a multiple of non-profit and for-profit businesses.

  • Managed multiple concurrent annual PR and marketing budgets ranging from $10,000 to $250,000
  • Secured feature stories for clients in national publications and regional media
  • Sourced, evaluated, and hired web and graphic designers, media buyers, printers etc. in support of project deliverables
  • Implemented and up-skilled staff on CRMs, increasing overall operational efficiency and data integrity to drive sales
  • Partnered with sales team to develop firms' sales collateral and branding programs
  • Planned and executed revenue generating corporate and fundraising events
Candidate Info
14
years in
workforce
6
years
at this job
C
Business Administration
BA
Communications
5

Public Relations Specialist

  • Pitched press releases to the trade press to secure prominent placement of product information; wrote cover and editorial stories on behalf of internal software professionals; entered awards for products and internal professionals. Achieved $248,000 in advertising dollars for all PR placements in 2003.
  • Sole press release writer and pitch person for 15 inspection software product lines; achieved an average of 11 editorial placements each month.
  • Conducted customer interviews and wrote software product application stories for dissemination to trade press; pitched stories to media.
  • Edited software user manuals for grammar, AP and in-house style, and consistent layout.
  • Reviewed more than 75 trade publications each month to glean placement ideas or to validate placement of [company name] information.
  • Maintained consistent relationship and communication with trade press editors.
Candidate Info
7
years in
workforce
3
years
at this job
C
Certificate
BA
Journalism
6

Video Training Specialist / Public Relations Specialist

Manage multiple projects on any given day for 800 police department employees as well as numerous other department customers from throughout the City

  • Release crime stories to the media by researching facts, writing media-alerts, and speaking with local and national reporters
  • Researched and pitched the PD's social media entrance and growth
  • Developed a comprehensive and technologically updated video/photo studio
  • Written, produced, directed and edited countless professional development videos for officers and City workers of which have also been demanded and implemented by police agencies around the world
Candidate Info
27
years in
workforce
13
years
at this job
AA
Anatomy / Physiology, Mass Communications, Humanities And Sociology
BA
Mass Communications
BA
Mass Communications
7

Public Relations Specialist / Cashier

Responsible for the ongoing activities to ensure the overall company has a strong public image and strong employee morale.

  • Worked with the marketing department in executing and communicating innovative marketing campaigns designed to increase sales, profits and top of mind awareness with new and / or existing customers.
  • During high traffic levels, assisted as a cashier.
  • Personally increased revenue in the Garden Center Patio over $20,000 in 2013
Candidate Info
17
years in
workforce
2
years
at this job
Communications
8

Public Relations Specialist

Planned, Executed and Evaluated a full PR campaign for the Boutique

  • Created and Distributed flyers and business cards that advertised the store
  • Planned and Executed a first-ever fashion show for the store that helped bring in more customers as well as sell the merchandise
  • Increased the flow of customers and increased the sales
  • Held positions in the chapter that required event planning, fundraising, public relations, community involvement and outreach
Candidate Info
5
years in
workforce
5
months
at this job
BS
Mass Communication
9

Public Relations Specialist

Winner of Outstanding New Print Journalist of the Year award in first year of duty for articles in categories including photojournalism, news, feature and more.

  • Winner of Journalist of the Year award for Air Force Special Operations for articles in separate categories including news, feature, sports, commentary and more
  • Winner, [company name] - Photojournalism category for article and photos
  • Awarded Outstanding Communications Airman of the Year for crisis communications activities during aircraft failures resulting in local area property damage; quick response mitigated negative PR impact
  • Managed community relations program including tours for more than 1,000, community involvement events and providing Air Force input to chamber of commerce meetings; increasing positive perception of Air Force, special forces awareness
  • Editor of base paper prior to turn over to private contractor - maintained media network and lines of communication for ease of information transfer to civilian counterparts
  • Visited local radio stations weekly, provided Air Force updates to local community reaching audience of 30,000+; Implemented Spanish-speaking counterpart to reach additional Latino audience
Candidate Info
5
years in
workforce
4
years
at this job
BA
Communication Studies
MS
Management
10

Public Relations Specialist

Launched new product, working with a team consisting of C-Level executives, RF Engineers, and government agencies.

  • Provided strategic planning and refined [company name] and public relations campaign for B2B clients, government officials, and new business opportunities. Captured further impressions through the handling of social media vehicles including Facebook,
  • Used HTML code to recreate website for new [company name] campaign.
  • Authored social media policy to include ways to implement Facebook, Twitter, Google+, and LinkedIn.
  • Redesigned company newsletter campaign to include written and edited technical niche press releases, and distributed
  • Worked with company CEO and business development department to forecast and track marketing and sales trends and analyze
Candidate Info
8
years in
workforce
8
months
at this job
BA
Minors

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