Promotions Manager Resume Samples

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Promotions Managers coordinate teams responsible for the promotion of a new product or service. Essential responsibilities listed on a Promotions Manager resume sample include planning and implementing campaigns, supporting marketing programs, determining consumers to try new products, increasing retailer stock levels, analyzing target audiences, and allocating budgets. Successful resumes for this job make display of the following assets: marketing expertise, multitasking, time management, problem-solving skills, creativity, budgeting, team building abilities, and computer competences. Promotions Managers usually have college education and are trained in marketing, advertising, or business.

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1

Promotions Manager

Managed a staff of 6 consisting of a social media and public relations assistant, promotion assistant, graphic artist, creative director, and 2 content producers.

  • Approved all commercial storyboards and distributed all network projects to promotions producers.
  • Executed a marketing and promotion strategy for the [company name] reaching over 25,000 Syracuse University students, faculty, and staff.
  • Supervised promotions for various network mediums including over 20 television shows and 10 radio shows.
  • Organized all advertising and social media for the network resulting in a 70% increase in the Network's following.
  • Managed promotions budget of $1,500 for fiscal year.
Candidate Info
10
years in
workforce
2
years
at this job
BS
Finance & Marketing Management
2

Assistant Promotions Manager, Client Acquisitions and Relations

Worked on 300+ national music video marketing campaigns with major and independent record companies.

  • Assisted in coordinating exposure strategies as part of a team of marketing promoters, while tutoring new employees on processes.
  • Developed visual and written promotional “hype sheets” to attain high profile airplay and exposure for 90% of client base.
  • Participated in the client and outlet acquisition process and serviced current client and outlet inquiries.
  • Optimized computer communication methods for efficient outlet and client networking using MS Outlook, MS Publisher as well as various social and blog networks to significantly reduce hours spent on the process (from 2-3hrs to 15-30mins).
  • Contributed to ongoing project to speed up content delivery and introduced basic SEO techniques to generate site traffic.
Candidate Info
23
years in
workforce
9
years
at this job
BA
Economics, Russian Language & Literature
3

PRODUCT & PROMOTIONS MANAGER

Develop go-to-market promotional strategies to boost brand awareness and build audience engagement across 35+ brands. Manage internal marketing, providing interface specs, content management, and implementation guidelines.

  • Currently oversee the custom label program, leveraging consumer insights and trade market needs.
  • Working on a new Learning Management System for 500+ users, launching in the August of 2015.
  • Led the development of an e-commerce point of sale and warehouse management site.
  • Executed a new web functionality to maximize revenue, improve user experience, and build brand value.
  • Trained and developed 150+ Sales and Marketing users on all technical products, platforms, and promotions.
Candidate Info
19
years in
workforce
9
years
at this job
BS
Business Management
4

Promotions Manager

Responsible for coordinating and staffing marketing campaign events in local Malls and Venues.

  • Contacted and built a new client base that resulted to 75% increase in new talent recruiting.
  • Expanded the promotion's team from 40 to 100 individuals to increase sales and profitability.
  • Initiated and solicited senior management approval to implement unique methods for promoting event opportunities resulting to increase in revenue.
  • Implemented new scheduling guidelines and special operating procedures to eliminate errors in billing and budgeting.
Candidate Info
9
years in
workforce
4
years
at this job
BBA
Bachelor of Business Administration
5

Promotions Manager

Utilized interpersonal skills to build and maintain relationships with advertisers and various agencies.

  • Collected and analyzed online metrics and research data in an effort to appeal towards station demographics, resulting in a 25% increase of Unique Users within the stations PM audience.
  • Created promotional proposals and one sheets for sales staff and advertisers along with assisting in producing, maintaining and editing media kits.
  • Managed [company name] brand ambassador team, providing team leadership, training, and scheduling.
Candidate Info
12
years in
workforce
4
years
at this job
BA
Integrated Studies
European Marketing And Branding
Business
6

Marketing Promotions Manager

Responsible for managing a $5 million marketing budget.

  • Developed and directed enterprise-level promotional strategies to support category growth and brand awareness across 13 states in multiple markets.
  • Managed marketing components for key product launches such as ROO Cup resulting in over 1 million cups and 13 million refills over a two year period.
  • Analyzed data on sports marketing programs, product promotions, and provide recommendations for social media/digital marketing and program execution based on projected sales, margin dollars, and unit movement.
  • Managed company's Sports Marketing Programs resulting in an average 4.1% sales increase in markets with program activation over a one year period.
Candidate Info
11
years in
workforce
2
years
at this job
Communications
Communications
7

Regional Promotions Manager/ Assistant Project Manager

Acted as liaison between Iomega Corporation and their corporate partners that included CDW, PC Connection, and 4Sure.com.

  • Conducted technical training on Iomega's product line and initiated incentive programs to boost sales.
  • Responsible for showcasing Coca Cola's C2 experiential sampling program to bottlers and corporate clients for Coca Cola's largest product launch since Diet Coke.
  • Trained and demonstrated programs to field managers in region.
  • Managed daily event set up which included two 24ft. trucks of equipment that incorporated a DJ booth, stage and beverage bar.
Candidate Info
7
years in
workforce
3
years
at this job
BS
Finance
8

Operations & Promotions Manager/communications Coordinator

  • Developed and managed content, photos and video for Wordpress website. Increased web traffic by 560%.
  • Designed, edited, and planned monthly Constant Contact newsletter sent to over 2500 recipients.
  • Managed branding and increased visibility of organization bringing membership from 300 to 600 in two years.
  • Executed social media strategies and engaged followers on Twitter, Facebook, Instagram, and Yahoo Groups. Increased Facebook followership to over 2800 in a year.
  • Developed marketing package and marketing strategies to acquire advertising and corporate sponsorships.
  • Designed trade show graphics, brochures, posters, advertisements, program booklets and other materials for promotions.
Candidate Info
13
years in
workforce
4
years
at this job
BA
Business Studies: Organizational Leadership
9

Promotions Manager

Managed radio stations' multi-cultural branding and street marketing strategies.

  • Coordinated, produced and managed on and off-air promotions and special events from conceptualization to execution.
  • Ensured high quality and strategic consistency of all marketing campaigns and creative elements.
  • Acted as a liaison between sales and programming to build revenue-generating customized promotional programs for clients.
  • Initiated and maintained client, media, and music industry/artist relations.
  • Managed promotions and street marketing team.
Candidate Info
11
years in
workforce
2
years
at this job
10

Marketing & Promotions Manager

Partnered with two separate but related non-profits to create a more viable and sustainable business plan.

  • Developed financial appeal in the proposition for the merger of two non-profits
  • Worked with Artists to formulate sales strategy that resulted in an 10%+ increase in merchandise sales
  • Introduced "event based promotional platform" in D.L.R (store) that drove an 22%+ increase in daily sales
Candidate Info
4
years in
workforce
3
years
at this job
BA
Sociology

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