Online Marketing Manager Resume Samples

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Online Marketing Managers oversee a company's digital promotion strategies and are responsible for creating and implementing campaigns, coordinating the email marketing strategy, engaging with potential customers online, creating landing pages, writing marketing copy, and generating leads. The most successful resume samples showcase qualifications such as marketing expertise, creativity, computer proficiency, excellent writing skills and an interest for the latest technologies. Those seeking to fulfill this role usually display a degree in marketing or communication in their resumes.

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1

Online Marketing Manager

Managed 10-12 key accounts and introduced web optimization & automation systems

  • Generated an annual revenue stream of over $2 million dollars in direct marketing
  • Led 25+ developers, customer service & other outsourced personnel from Asia & Middle East to increase overall productivity
  • Partnered with international service providers in Europe, North & South America
  • Evaluated customer data to improve overall response rate in email campaigns
  • Analyzed historical data, open, click, bounce & complaint rates using SQL & Advanced Excel functions
  • Improved team efficiency which reduced work by up to 90% saving thousands of dollars a month
  • Optimized user interface and database procedures by streamlining proprietary software
Candidate Info
9
years in
workforce
5
years
at this job
BS
Computer Software Engineering
MBA
Information Systems And Operations
2

Online Marketing Manager

  • Utilized Facebook, Twitter and MySpace to gain thousands of friends and followers to increase membership
  • Established surveys in the fashion modeling community to develop strategic next steps
  • Devised an offsite and onsite SEO strategy to increase leads from search engine traffic to [company name]
  • Integrated viral marketing elements to the web site resulting in increased page views and return visits
  • Promoted new site offerings to an email database of over 4,000 members resulting in new sales
Candidate Info
27
years in
workforce
17
years
at this job
BBA
Information Systems & Analysis
3

Online Marketing Manager

World's largest running store & producer of racing events, headquartered in San Diego, CA. Annual revenue of $300 million

  • Develop, from ideation to deployment, highly segmented creative stories that increased online revenue from $16 million to $22 million within less than 2 years
  • Increased email database by 17% within a year through cross-channel marketing, affiliate partnerships & grassroots promotions
  • Lead new integrated marketing initiative, ensuring all marketing programs are aligned across web, retail, catalog, direct, grassroots & phones
  • Project manage 50-60 promotions per month based on merchant needs and marketing opportunities
  • Lead the creative process for developing national promotions, including Black Friday, Cyber Monday, holiday events & marathon events
  • Present marketing plans, strategies & ROI of past promotions to business owner, V.P.s & other stake holders
  • Elected to RRS Family Council; Nominated for Flying Pig Award December 2014 & January 2015
Candidate Info
17
years in
workforce
2
years
at this job
AA
Entertainment Industry Emphasis
BA
Marketing
4

Online Marketing Manager

Promoted in 2011 to take responsibility for the entire online marketing effort, centered on attracting, engaging and recruiting students and their families.

  • Defined and maintained brand identity across all ads, websites and social media channels.
  • Managed $800k per year online marketing budget.
  • Increased leads by 300% during a 6-month period through PPC campaigns and online marketing strategies.
  • Supervise Social Media Manager and Community Moderator positions.
  • Cultivated a conversion strategy using Salesforce CRM and Marketo automated marketing platform.
  • Maintained the databases, domain names, host records and technical support for several marketing websites.
  • Implemented and maintained email marketing strategy and software, including drip and nurturing campaigns.
  • Wrote and edited marketing copy for websites, email, social media, and advertisements.
  • Managed search engine optimization for all marketing web properties.
Candidate Info
8
years in
workforce
3
years
at this job
BA
Interactive Communications
Media Production And Analysis
Certified Emarketer
5

Online Marketing Manager

  • Increased unique visitors by 55% which generated new leads for a local Makeup School using the latest SEO strategies.
  • Launched a video marketing campaign for a CPA firm to appear on 1st page Google results on targeted keywords.
  • Improved conversion by 75% for a Martial Arts School using Facebook Ads to generate new students.
  • Developed a mailing list to engage with clients and advertise special offers to increase foot-traffic
  • Designed PPC campaigns, Facebook Ads, Social Media campaigns, Local Marketing campaigns based on clients goals.
  • Managed social media outlets like Facebook, Twitter, and Google+ to stay engage and relevant.
  • Created various websites for local businesses using platforms like Wordpress, Wix.com, Weebly, and Pagewiz.
Candidate Info
10
years in
workforce
3
years
at this job
BS
Telecommunication Management
MA
Business Administration Emphasis On E-commerce Marketing Management
6

Online Marketing Manager

Managed over 20+ social media accounts (Facebook, Twitter, Pinterest, YouTube, etc)

  • Set up client meetings and prepared marketing strategy outlines for upcoming months
  • Put together extensive reports that recount Traffic PR's performance
  • Wrote and distributed press releases then followed up directly with individual contacts
Candidate Info
3
years in
workforce
11
months
at this job
BA
Marketing Communication
7

Online Marketing Manager

  • Creation and management of Adwords, adCenter, and Facebook PPC Accounts
  • Creation of landing pages, ad copy, keyword research, competitor analysis, A/B testing
  • Organic optimization that got homepage to #3 in SERPs and articles in Top 10
  • Brought CPA down from $4 to < $1
  • Cut budget by ⅓. Lowered FB “Likes” from 15
  • PPC utilization of remarketing, geographical bidding, bid strategies, extensions, and rules
Candidate Info
6
years in
workforce
2
years
at this job
Marketing
8

Online Marketing Manager

Managed and deployed internal and international client SEO strategies

  • Responsible for daily management and optimization of paid search campaigns
  • Coordinated multiple monthly email relationship programs for internal and external clients
  • Developed display marketing campaigns through Google display program and independent
  • Supervised mobile marketing campaigns through text opt-in, mobile web and app development
  • Managed Corporate Social campaigns including Twitter, Facebook, LinkedIn and Google+
Candidate Info
11
years in
workforce
3
years
at this job
BS
Marketing
9

Senior Online Marketing Manager

  • Oversaw the North America SEM and display programs to drive demand generation
  • Built offline tracking to utilize CRM and lead nurturing data to measure and drive online performance
  • Developed and streamlined SEM and display infrastructures and work processes
  • Designed go-to-market strategies for multi-touch online advertising campaigns
  • Drove brand awareness, growth, and demand
  • Expanded social reach and engagement through multiple social media channels
  • Provided strategic guidance on global search and display initiatives across APAC and EMEA
Candidate Info
8
years in
workforce
2
years
at this job
BS
Marketing
10

Online Marketing Manager/consultant

Managing clients online campaigns, indefinitely, with a minimum monthly budget of $5,000 on Google Adwords, Microsoft Bing ( Avg monthly spend $5000-$50000/mo)

  • Optimize client accounts for conversions
  • Manage budgets
  • Meeting with clients to review their account activity and make recommendations to increase online conversions
  • Creating Monthly reporting for all spending clients
  • Selling online marketing/website design/seo to eligible or interested clients.
Candidate Info
10
years in
workforce
3
years
at this job
HS
High School Diploma

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