Marketing Specialist Resume Samples

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Marketing Specialists are a vital part of any company, as they analyze market trends and implement campaigns in order to increase profits and return on investment. Typical work activities include conducting research, assessing client needs, writing reports and sales copy, guiding marketing staff and monitoring outcomes of marketing campaigns. A strong resume sample for this position highlights leadership, marketing knowledge and experience, good communication skills, computer competencies, and teamwork. A Bachelor's Degree in marketing or communication is common experience in Marketing Specialist resumes.

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1

Senior Client Marketing Specialist, Client Services

Managed and maintained large packaging clients with over $10M revenue / sales for credit union and bank customers. Led weekly product / production meetings; assisted with special client services projects. Participated in introduction calls with client manager. Assisted with training for new specialist hires.

  • Initiated discussions of add-on benefit opportunities with clients, producing over $1M in sales revenue.
  • Partnered with sales and training teams, strengthening client relationships and generating new revenue opportunities.
  • Coordinated all direct mail campaigns for accuracy, execution and follow up.
  • Maintained accurate input of system information, receiving and processing client data.
  • Created and provided marketing material and mail event production timelines for clients.
  • Produced timely and accurate client promotional event marketing pieces, utilizing all checklist and quality assurance tools, ensuring ad accuracy and timely launch of campaigns.
Candidate Info
17
years in
workforce
10
years
at this job
BS
Business Administration / Economics And Finance
2

Marketing Specialist, Political Affairs

Designed creative concepts used by sales team to secure multi-million dollar long-term business.

  • Drafted company marketing materials and responses to RFPs.
  • Wrote scripts and supervised post-production of client TV, radio, and web advertisements.
  • Researched and prepared briefings on sales prospects.
  • Managed company social media presence.
  • Composed submissions to judges for projects which won major industry awards.
Candidate Info
3
years in
workforce
1
year
at this job
BA
Government
3

Marketing Specialist

Wrote articles for products and wrote daily news on the official website

  • Conducted project researches on consumer preference and made records
  • Advised customers on marketing project and built connection with each other
  • Arranged customized marketing project to reach the target
  • Managed Facebook of different products to increase the exposure
  • Participated in comprehensive forums to increase the flow of website
  • Collected data of potential customers for different projects
  • Implemented Yahoo Knowledger to provide information for potential customers
Candidate Info
6
years in
workforce
3
months
at this job
MBA
Master of Business Administration
MBA
Marketing
4

SOCIAL MEDIA MANAGEMENT & MARKETING SPECIALIST

  • Increased key audiences by 30% over first year using market analysis & metric tools.
  • Directed five social media campaigns for RSP clients on Facebook, Twitter, and Foursquare.
  • Researched potential clients and crafted a database with over 6,000 leads.
Candidate Info
4
years in
workforce
3
years
at this job
BS
Mass Media
5

Global Direct Marketing Specialist

  • Relaunched [company name] as a global brand on social media platforms and launched the [company name] Instagram account
  • Collaborate with different marketing channels, PR and the events team to develop the social media content calendar and overall strategy
  • Support event execution and leverage content for US, Europe and China business units
  • Improve customer and prospect campaign delivery to achieve personalized targeting, optimized delivery and enhanced reporting
  • Grow the database with qualified researched leads in the U.S, Europe and China and increase eligible responses
Candidate Info
6
years in
workforce
2
years
at this job
BA
Spanish
MA
Foreign Language And Second Education
History, Economics
6

Marketing Specialist

Amended, revised and redeveloped campaigns in accordance with feedback from clients

  • Planned, devolved, and led complex projects from inception through completion
  • Managed proper implementation of different digital marketing tools and techniques
  • Effectively utilized marketing strategies to raise check averages in stores
  • Worked out analytical data from national reports for identifying customer purchase objectives
  • Fostered relationships with local organizations such as medical offices and schools
  • Managed large volume of research with high accuracy and organization
  • Oversaw traffic management like creative print, advertising, web and press opportunities
Candidate Info
8
years in
workforce
7
years
at this job
BS
Marketing
7

Senior Marketing Specialist - Puerto Rico and The Caribbean

Lead strategic development and implementation of brand communication strategy in order to maximize profitable growth and brand image.

  • Ensure brand consistency in image and image and messaging across the region.
  • Reduced marketing costs 10% by negotiating vendor contracts and centralizing production and shipping of materials in order to increase efficiencies and maximize savings.
  • Lead agency relationships to ensure maximum return on investment.
Candidate Info
9
years in
workforce
5
years
at this job
BBA
Marketing
8

Global Marketing Specialist

Develop and implement promotional campaigns to create revenue opportunities and maximize value of advertising.

  • Promoted in 2014 from Branch Marketing Specialist to Global Marketing Specialist to contribute marketing strategies across company’s 11 divisions globally
  • Work with senior management to develop and execute a comprehensive marketing strategy
  • Use creative written and oral communication skills to optimize the value of every promotional effort
  • Monitor trends in industry, competitive landscape, and social media to inform existing material and create new material
  • Work with multiple cross functional teams including Sales, Research, Technical, and Marketing to develop effective advertising material
Candidate Info
7
years in
workforce
1
year
at this job
BA
Psychology
9

In-store Marketing Specialist

  • Procured 2,000+ in-store marketing (ISM) signs for 133 Canadian English and French stores for Entertainment, Electronics, Toys, Sporting Goods/Luggage, Home Improvement/Automotive, Beauty and Grocery categories, managing dozens of projects simultaneously, each with individual timelines and budgets.
  • Strategized with cross-functional teams to build sound store execution processes for all in-store marketing materials. Delivered superior guest experience by visiting stores to provide expert ISM execution.
  • Approved pre-press functions, including content and color reviews/specifications to adhere to Target’s consistent brand, message and package standards. Researched and prototyped print solutions, working with multiple print vendors simultaneously from initial concepts to final approved files.
  • Collaborated with internal and external vendor, agency and colleague partners (international and domestic) to develop and execute high visibility in-store promotional and inspirational marketing signing.
  • Generated and managed purchase orders using SAP; created, updated and communicated timely estimates to manage project finances, staying within five percent of budget.
  • Led ISM’s Fast, Fun and Friendly (FFF) Committee, creating and managing events to foster Target’s employee culture, including team building and community volunteer events. Directed committee meetings to collaborate with fellow team members ideas and strategies for future events; communicated upcoming events to ISM team (100+ employees), as well as meeting recaps to committee.
Candidate Info
13
years in
workforce
3
years
at this job
BS
Food Systems & Technology, Journalism Minor
MS
Communications
10

Client Marketing Specialist

Developed and managed multiple client production calendars to ensure timely execution of marketing campaigns, from signing of the contract through launch of the program

  • Served as liaison for major accounts with Account Executive and as direct contact for clients in the southeast
  • Key items on the production calendar included leading launch call with client, developing and producing marketing materials (brochures, posters, banner ads, newsletters, product pages, and e-mail campaigns), and coordinating with the training department
  • Maintained accurate system set-up of campaigns, ensuring all systems of record are in sync
  • Proactively identified areas of risk, concern, or client sensitivity and escalated risks as appropriate
  • Partnered with Team Analyst to review and monitor KPI's such as campaign performance, response rates and participation levels
  • Maintained campaign relationship with client post launch to assist with enrollment questions, resupply of marketing materials, and resolving customer benefit issues
  • Worked in the termination process to attempt to save clients from terminating
Candidate Info
8
years in
workforce
2
years
at this job
BBA
Marketing

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